...Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath er so mething ach ieved th rough strat egy will su rely b e of in terest to firm s struggling with lack of brand power or those looking to boost brand power. Key words: luxury brand, brand management, Louis Vuitton. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention o f representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although small in scale [1]. This time let us fo cus on the grand champion of the LVMH empire: the Louis Vuitton brand. By systematically breaking down the strategy of the...
Words: 396 - Pages: 2
...Business Opportunity of Ship Breaking From Malaysia Submitted to Dr. Syed Ferhat Anwar Course Instructor International Business Environment (L301) Submitted by Group Eleven Ahamed Najeeb Rahman Tasnia Azim Choudhury Saifur Rahman Zahin Azad Moslem Abdullah Ar Rafee Section B BBA 20th Batch ZR74 RH76 ZR89 ZR121 ZR127 Institute of Business Administration University of Dhaka, Dhaka December 23, 2014 i December 23, 2014 Dr. Syed Ferhat Anwar Professor Institute of Business Administration University of Dhaka Dear Sir: Subject: Submission of Business Opportunity Strategy Paper It is an honor to submit a well-structured and comprehensive paper on “Business Opportunity of Ship Breaking from Malaysia” in due time. We have tried to follow your guidelines in every aspect of preparing this paper. Concentrating on the most relevant and logical areas to make the model coherent as well as feasible, has been key priority. We hope the Business Opportunity Strategy Paper charms your kind appreciation. Sincerely, Group 11 Ahamed Najeeb Rahman Tasnia Azim Choudhury Saifur Rahman Zahin Azad Moslem Abdullah Ar Rafee Section B, BBA 20th Batch IBA, University of Dhaka ZR74 RH76 ZR89 ZR121 ZR127 ii Table of Contents 1.0 Background ..................................................................................................................................... 1 2.0 Bangladesh: Country Overview .............................................................................
Words: 16229 - Pages: 65
...2014年4月18日 The Role and Functions of Law in Business and Society - Yahoo Voices - voices.yahoo.com Voices Search News Sports Tech Travel All Categories Sign in Mail Entertainment Auto Business Creative Writing Health Legal Home Improvement Lifestyle Business to Business Careers & Job Searching Marketing Nonprofit Information Real Estate The Role and Functions of Law in Business and Society Melissa Bushman, Yahoo Contributor Network Feb 10, 2007 Related Results Investment Advice Find, com pare & read real rev iews of financial planners www.StartLocal.com .au Need A Voice Over? Post a Job & Get Free Quotes Today ! Voices.com MORE: Criminal Law Civil Law Executive Orders Constitutional Law Traffic Court $1,339 Monthly Dividends Flag Post a comment This sim ple strategy is m aking m e $1 ,3 3 9 on av erage per m onth. www.GlobalDiv idends.com Sponsored Results Introduction Law plays a significant role in the successful operation of business and society. Laws regulate social behavior, which leads to a society that runs efficiently. Laws also supply ethical standards and expectations, while providing rules of conduct, measures to enforce those rules, and a means for settling disputes. Other functions of law include: peacekeeping; checking government power and promoting personal freedom; facilitating planning and the realization of reasonable expectations; promoting economic growth through free competition; promoting social...
Words: 1199 - Pages: 5
...Proceedings of MARTEC 2010 The International Conference on Marine Technology 11-12 December 2010, BUET, Dhaka, Bangladesh SHIP RECYCLING PROSPECTS IN BANGLADESH Kh. Akhter Hossain, K. Shahriar Iqbal and N. M. Golam Zakaria Department of Naval Architecture and Marine Engineering, Bangladesh University of Engineering and Technology, Dhaka, Bangladesh E-mail: ksiqbal@yahoo.com ABSTRACT This paper deals with the recent status of ship-recycling industry in Bangladesh which has received considerable attention during last two decades. The social and environmental impacts of the ship recycling in Bangladesh have also been covered. Considering its positive economical contribution as well as some negative effect like lack of occupational health and safety standard, the search has made to address whether Bangladesh should continue supporting this business on their soil. Some viable recommendations are made at the conclusion. Keywords: Ship breaking, ship dismantling, industrial safety, safety hazards, environmental hazards. 1. INTRODUCTION Ship recycling is the process of dismantling old ship to recover steel scrap and other materials. This industry had begun in Bangladesh in 1960, when a cargo vessel named M D Alpine of Greek was affected by violent storm and beached near sea shore of Fauzdarhat at Chittagong. The ship had to remain there for a long time. In 1965, the vessel was scrapped by Chittagong Steel House. In 1974, Al Abbas, a salvaged Pakistan Navy vessel, which was sunk during...
Words: 2918 - Pages: 12
...Proceedings of MARTEC 2010 The International Conference on Marine Technology 11-12 December 2010, BUET, Dhaka, Bangladesh SHIP RECYCLING PROSPECTS IN BANGLADESH Kh. Akhter Hossain, K. Shahriar Iqbal and N. M. Golam Zakaria Department of Naval Architecture and Marine Engineering, Bangladesh University of Engineering and Technology, Dhaka, Bangladesh E-mail: ksiqbal@yahoo.com ABSTRACT This paper deals with the recent status of ship-recycling industry in Bangladesh which has received considerable attention during last two decades. The social and environmental impacts of the ship recycling in Bangladesh have also been covered. Considering its positive economical contribution as well as some negative effect like lack of occupational health and safety standard, the search has made to address whether Bangladesh should continue supporting this business on their soil. Some viable recommendations are made at the conclusion. Keywords: Ship breaking, ship dismantling, industrial safety, safety hazards, environmental hazards. 1. INTRODUCTION Ship recycling is the process of dismantling old ship to recover steel scrap and other materials. This industry had begun in Bangladesh in 1960, when a cargo vessel named M D Alpine of Greek was affected by violent storm and beached near sea shore of Fauzdarhat at Chittagong. The ship had to remain there for a long time. In 1965, the vessel was scrapped by Chittagong Steel House. In 1974, Al Abbas, a salvaged Pakistan Navy vessel, which was...
Words: 2918 - Pages: 12
...GOVERNMENT M broke more than 200 regulations MINE So what? G has the authority to enforce all rules Most of them were stupid. If M followed them it would be more dangerous. We’d have people tripping all over each other for safety.(sneers) Fine until you have an accident. Then Inspector, don’t tell me that you don’t your negligence makes you responsible speed a little on the freeway. Some rules are meant to be broken. 200 regulations, 1700 violations, then a disaster; speaks for itself You have to prove that M breaking the stupid rules resulted in the disaster. Do you think that it is stupid that the G insists on high-volumne ventilation and automatic fire gates. Profit from coal is marginal. How can we afford these investments? M would be out of business. So, it’s all about profit. Bottom line. What would all these people live on. M is the largest business in West Virginia and people depend on us for their living. Maybe if you weren’t sucking off that huge CEO salary and getting rich, you would have enough to at least put in ventilation and gates and still have enough for M to be profitable. Look, I worked my way up from a miner’s son. I know the business, I care for my people, I care for my community. I work hard and deserve what I get. People around here know that. They respect me. They know where I came from. Some do—some don’t. You put up fences, brought in dogs and intimidated those who want to start a union...
Words: 664 - Pages: 3
...successes (Bateman 328). In the Sandwich Blitz business, there is a very good example of how these four steps need to be taken into action. In the Sandwich Blitz organization a problem arose that an employee was writing down hours that were not actually worked. If we go through the four steps of a bureaucratic system setting performance standards would allow for these problems to not arise. If Dalman and Lei set performance standards, an employee would know lying would not be accepted. Setting a performance standard could be as simple as stating an employee must only write hours down that are worked. The second step blends in with the first. If a rule or expectation is written down, measuring performance is making sure the employees are sticking to these expectations and rules. This runs into the third step, if this rule is broken it could then state that if a person is not to do this my may be punished in a certain way. Lastly, the fourth step blends in all previous three steps and allows for correct punishment to be taken into place and make sure all employees know breaking the rules is unacceptable. If Dalman and Lei were to implement these steps into their business, it would allow for a clearer picture as to what is expected within the company. It would allow for that problem to never arise again and for any misunderstanding to be understood. Dalman and Lei must implement these steps immediately. References: BATEMAN. M: Management, 3rd Edition. McGraw-Hill Higher...
Words: 304 - Pages: 2
...successes (Bateman 328). In the Sandwich Blitz business, there is a very good example of how these four steps need to be taken into action. In the Sandwich Blitz organization a problem arose that an employee was writing down hours that were not actually worked. If we go through the four steps of a bureaucratic system setting performance standards would allow for these problems to not arise. If Dalman and Lei set performance standards, an employee would know lying would not be accepted. Setting a performance standard could be as simple as stating an employee must only write hours down that are worked. The second step blends in with the first. If a rule or expectation is written down, measuring performance is making sure the employees are sticking to these expectations and rules. This runs into the third step, if this rule is broken it could then state that if a person is not to do this my may be punished in a certain way. Lastly, the fourth step blends in all previous three steps and allows for correct punishment to be taken into place and make sure all employees know breaking the rules is unacceptable. If Dalman and Lei were to implement these steps into their business, it would allow for a clearer picture as to what is expected within the company. It would allow for that problem to never arise again and for any misunderstanding to be understood. Dalman and Lei must implement these steps immediately. References: BATEMAN. M: Management, 3rd Edition. McGraw-Hill Higher...
Words: 306 - Pages: 2
...Show to the question of “Who shot J.R.?” on Dallas, we have been riveted to the set, watching avidly and discussing what we had seen with others. One series, M*A*S*H, provided one of TV’s best moments with its final episode, titled “Goodbye, Farewell and Amen.” Though this particular episode featured many great moments, the best one would be when Hawkeye Pierce was talking to Dr. Sidney Freedman in a mental hospital. The doctor was trying to discover why Pierce had a mental breakdown, while Pierce was having difficulty in remembering what had happened. Pierce finally recalls that the bus he and others were riding had to pull over to the side of the road to hide from an enemy patrol. Hawkeye yells at a woman to keep her chicken from squawking, fearful that the enemy would find them, only to be stunned when the woman smothers her chicken while trying to keep it quiet. The audience is just as horrified as Hawkeye when he realizes the woman didn’t smother a chicken; she smothered her infant child. This finale episode aired in 1983, and it remained the most watched episode in the history of television until 2010. When looking at modern day programming, the AMC original show Breaking Bad has provided moments on par with M*A*S*H, due to its strong character development, relatable stories, and good versus evil plot. Breaking Bad has had some water cooler conversation worthy moments because of its strong character development. The main character, Walter White, is a meth-cooking, drug...
Words: 1261 - Pages: 6
...PURPOSE OF A SWOT ANALYSIS 1 The Purpose of a SWOT Analysis Charles Anderson Joyner III Grantham University PURPOSE OF A SWOT ANALYSIS 2 Abstract Every business to include the largest ones that control their areas of industry--has a limited supply of manpower, production capacity and capital. Evaluating the company’s strengths, weaknesses, opportunities, and threats helps it determine how to allocate these resources in a manner that will result in the highest possible potential for revenue growth and profitability. The management team examines where the company can compete most effectively. The company more times than not discovers competitive strengths that have not been fully utilized in the past in addition to critical areas that needs to be improved in order for the business to more effectively compete. A realistic assessment also prevents strategic blunders like entering a market with products that are clearly inferior to what well-entrenched competitors are offering. Continuous improvement in all areas of a company’s operations is an important aspect of staying ahead of competitors. Weaknesses and opportunities can--and must--be turned into future strengths. PURPOSE OF A SWOT ANALYSIS ...
Words: 1304 - Pages: 6
...Introduction In order to understand the roles and functions of laws one must understand the concepts of law and how it affects businesses and society. Law is defined as the principles and regulations established in a community by some authority and applicable to its people, whether in the form of legislation or of custom and policies recognized and enforced by judicial decision (Law, 2012). The discussion in this paper will concentrate on the role of law and the function it serves in business and society. Roles and Functions of Law If we lived in a world where laws did not exist it would be hard for society to function in an effective manner due to the fact that laws govern the actions of people and business. The roles and functions of laws are broken down into many different categories and types. This includes constitutions, statues, common law, administrative regulations and decisions, treaties, ordinances, and executive orders (Bushman, 2007). Constitutions are the formation of fundamental principles of government at state and federal levels. With creating the different branches of government, constitutional law supersedes power from any other branch. This can be accomplished by granting or declining specific powers to each branch, and the prevention of other branches from passing particular laws. Statues and common laws are enacted by elected officials of the legislative branch of government, the administrative principles are parallel to statues, but are endorsed by...
Words: 728 - Pages: 3
...Functional Areas of Business Brittanie Nye MGT 521 April 4, 2014 Doris Blanton Functional Areas of Business There are four main management functions within a business: planning, organizing, leading, and controlling. Planning is the “management function that involves setting goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate activities." Organizing “involves arranging and structuring work to achieve the Organization’s goals”. Leading involves working with and through people to achieve organizational goals. Controlling is the “management function that involves monitoring, comparing, and correcting work performance” (Robbins & Coulter, 9). Organizing The manager’s role in organizing involves arranging and organizing work to meet the goals of the business. Managers are responsible for breaking down the strengths of the team members and delegating tasks to reach the goals of the business. By breaking down the tasks, it allows the manager to see what has been accomplished towards meeting the goals of the organization (Robbins, 265). Organizing the business may be achieved by separating into departments. Separating the business into departments would allow people to ensure that all employees are focusing on their part of the plan. “Communication and inter-personal relationships are closely related to organizational factors which lead to job satisfaction and better performance (Jo & Shim...
Words: 1083 - Pages: 5
...Purpose of Managerial Accounting M B Colorado Technical University Online August 26, 2014 Purpose of Managerial Accounting The purpose of this presentation is to convey the importance and purpose of managerial accounting, how the managerial accountants support the strategic decisions, ways strategies can be implemented by management and strategy implementation steps that managers can take. As the Board of Directors you will be charged with interpretation of information provided by the accountants. As a board using the financial and managerial accountants’ reports and feedback will assist with the planning and execution of decision that will strategically allow all employees from management down to the front line to operate efficiently. The purpose of managerial accounting is to take historical information, such as financial statements, budgets and operations reports to create a plan focus inwardly within the company. Managerial accounting is a system of providing and measuring financial and operational information. The system is designed to motivate behaviors, guides managerial action, and support and create necessary cultural values needed to achieve an organization’s strategic objectives (Geense, 2005). Managerial accounting is comprised of 4 ideas that are the key to its definition. The ideas capture the purpose, scope, attributes and nature of managerial accounting. Cost and operational information, including some financial information define the scope. Reaching...
Words: 831 - Pages: 4
...responsible for promoting and selling Yamaha instruments in Canada. Yamaha is the largest instrument manufacturer in the world. It is also the prominent brand in this country. Despite this, challenges are plenty in the Canadian market. This paper will take a first look at a particular challenge related to Long & McQuade (L&M)—the largest retail chain in this country. The following are some important characteristics of L&M: 1) it prices aggressively versus other instrument dealers; 2) it buys up other dealers at an alarming rate, recently even breaking into the Quebec market—a market that had traditionally eluded it; 3) as the largest chain, it has tremendous buying power; 4) it owns or distributes a number of popular musical instrument brands which compete directly with Yamaha. Problem Like any good portfolio, Yamaha’s dealer network is most fruitful when it contains some diversity. From a risk management perspective, it is dangerous to rely on just L&M for growth in the future. Furthermore, since L&M pushes its own products on the sales floor more than Yamaha’s, it is believed Yamaha’s market share erodes every time L&M expands through acquisition (its favourite mode of expansion). Yamaha is the only musical instrument manufacturer with a Canadian head office and independent distribution network. It is also the only manufacturer with a full-time Canadian sales force which visits all of its dealers on a regular basis to train, promote, consult...
Words: 795 - Pages: 4
...JET Copies Case Problem Venetia Carter Professor Donald Ray West Quantitative Methods MAT 540 January 18, 2011 1. The number of days needed to repair the copier when it is out of service , according to the discrete distribution shown : Repair time (days) | Probability | Contribution to average repair time | 1 | 0.20 | 0.20 | 2 | 0.45 | 0.90 | 3 | 0.25 | 0.75 | 4 | 0.10 | 0.40 | Total (average days) | 1.00 | 2.25 | 2. Number of weeks between breakdowns simplified # of weeks | Cumulative chance of breakdowns | Simplified | 0 | 0* 0/18 *1/2 | 0 | 1 | 1*1/18*1/2 | 1/36 | 2 | 2*2/18*1/2 | 4/36 | 3 | 3*3/18*1/2 | 9/36 | 4 | 4*4/18*1/2 | 16/36 | 5 | 5*5/18*1/2 | 25/36 | 6 | 6*6/18*1/2 | 36/36 | The chance of a breakdown within x weeks after a previous breakdown is x^2/36. To find the average value of x we set x^2/36=1/2 to get x =3 *sqrt (2) =4.243. This gives us 4.243 weeks between breakdowns. 3. Revenue lost per day the copier is out of service # of copies sold per day Price of each copy Revenue per day Low estimateHigh estimate | 20008000 | $0.10$0.10 | $200$800 | Average 5000 $0.10 $ 500 4. Lost revenue due to copier breakdowns over 1 year (average) Weeks per year | 52 | Weeks between breakdowns | 4.243 | Breakdowns per year | 12.255 | Days lost per breakdown...
Words: 917 - Pages: 4
