...QRT2 Task 1 Western Governor's University E-Business June 24, 2012 QRT2 Task 1 A1. Viability of Product or Service: The service I wish to develop is an online resource that promotes and offers support to breastfeeding mothers; before, during and after her breastfeeding experience. This service will be directed to the targeted market of breastfeeding mothers, their supporters, and will raise awareness of the benefits of breastfeeding with an end goal of increasing the need for breastfeeding support services while creating return customers. Resources available on-line would be the capability to ask International Board Certified Lactation Consultants ( IBCLC) questions through an on-line blog format, as well as breast care best practices. Products will be available such as breast pumps and supplies with the capability of pre-ordering supplies to be delivered to the new mother during her hospital stay. The need to expand comes from a lack of web presence currently within Self Regional Healthcare, there is a “store-front” within the Women’s Center with very little traffic and customer feedback suggests that an on-line site would be beneficial. A2. Current Online Competitors: My online review of competitors revealed companies that were either segmented to target only products such as big Chains like Wal-Mart and Amazon.com who promise the convenience of a fast home delivery and for the most part easy returns. These would be direct competition if the sole focus of my...
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...First, the most important question is to find out why the mother is reluctant to breastfeed. It may be a simple answer such as “I’m afraid it will hurt, I don’t know how, my family member says it doesn’t work, or (my personal favorite) I don’t have any milk.” Here the nurse is able to eliminate the wrong understandings, fears, or ill beliefs of breastfeeding and take the time to educate the patient on the many benefits of breastfeeding, the cost effectiveness, and the simplicity once a good latch and hold have been established. (La Leche League, 2014) It is also important that the Mother understands that although breastfeeding is natural, it still takes patience and practice on behalf of the mother and the infant and will take time to master. The mother will be educated of feeding and hunger ques such as rooting, hand sucking, and or crying (late sign); these signs will benefit both breastfeeding and formula feeding mothers. The mother will be encouraged to find a comfortable position, learn how to properly position her baby, and establish a good latch. The latch can be assisted by the nurse and there are many brochures/pamphlets available to the mothers that show a diagram of positioning and latch techniques. The mother will be encouraged to feed her baby at all times when hunger ques are evident, or at least every two hours. The mother will be educated in cluster feeding and educated on the supply and demand of breast milk and taught that the more often the baby feeds...
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...FACTORS AFFECTING THE PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN STATE HOSPITAL, ASUBIARO AFOLABI TOLULOPE MARY INDEX NO: DEPARTMENT OF NURSING, COLLEGE OF CLINICAL SCIENCES, LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY, OSOGBO IN PARTIAL FULFILMENT OF THE REQUIREMENT OF THE NURSING AND MIDWIFERY COUNCIL OF NIGERIA FOR THE AWARD OF “REGISTERED MIDWIFE” CERTIFICATE SEPTEMBER, 2014 CERTIFICATION This is to certify that AFOLABI TOLULOPE MARY, Exam No …………………………….. has carried out this research under my supervision. Dr. Mrs. F.O. ADEYEMO (Ph.D., RN, RM, RPHN, FWACN) ...…………………….…. Research Supervisor Signature and Date Dr. Mrs. F.O. ADEYEMO (Ph.D., RN, RM, RPHN, FWACN) .………………………... Head of Department Signature and Date ABSTRACT Meeting the nutritional needs of the infant is one major task that should be considered very important by the mother. Breast milk has been considered the best and complete nutritional feed for the infant and Exclusive breastfeeding has been recognized worldwide as the optimal feeding option for human infants. This study was conducted to identify the factors affecting the practice of exclusive breastfeeding among nursing mothers working in State Hospital Asubiaro, Osogbo. Descriptive design was used for the study. The target population were nursing mothers working in a health institution. Purposive sampling technique was used. The sample size was 176. Data was collected using a self-designed...
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...Breastfeeding in public tends to be controversial. I don’t know about anyone else but I would rather have a calm, breastfeeding baby than a screaming, hungry baby while I’m eating dinner. Many public companies have tried to please their employees by trying to move nursing mothers into restrooms or dressing rooms. I have never seen a public restroom that I would feed a baby in. And I would hate to think a new mother is cooped up inside because she would be afraid that her baby would get hungry while she is gone. Breastfeeding mothers and their babies shouldn’t feel like they are trapped in their house, but every mother should remember that she is feeding her baby and that she is not doing anything wrong. Even though it may seem taboo in some...
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...in Canada. Breastfeeding has numerous health benefits However, in practice, many women choose not to breastfeed instead replace their breast milk with infant formula milk. In 2010, in the province of Newfoundland and Labrador in Canada breastfeeding had dropped to 64.0%( Canada Statistics). While health risks raises in babies with formula feeding, a significant percentage of mothers are reluctant to change their infant feeding behaviors and decided to continue with formula-feed. In some regions of the province, the rate of breastfeeding is very low due to mother resistance and commitment to infant feeding method. Despite increased breastfeeding promotion and support initiatives, mothers still prefer formula feeding over breastfeeding. There is not sufficient proof that mothers’ decisions to formula-feed due to personal factors. What was not known about the clinical problem that, if understood, could be used to improve health care delivery or patient outcomes? The study indicates that women decision to formula-feed their infants due to a lack of support from their mothers, and partners. In addition, decision to formula-feed also influenced by convenience and the awkwardness of breastfeeding in public. Healthcare providers are challenged to ensure best practice through breastfeeding Promotion and support in order to contribute to increased initiation and duration rates. Health professionals are in a unique position to promote and facilitate successful breastfeeding and educate...
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...Designed by nature, human milk has properties that are specially fitted to fulfill the nutritional needs of neonates. Ever since the first studies on breastfeeding were published, the recommendations of the American Academy of Pediatrics, the American Academy of Family Physicians, and the Academy of Nutrition and Dietetics have been modeled after their glowing findings. Yet, breastfeeding remains a contentious health issue in the United States, with most mothers choosing to formula feed their infants. Researchers and nutritionists alike point to breast feeding's unique chemical blend of nutrients – the optimal amount of carbohydrates, essential fatty acids, saturated fatty acids, medium-chain triglycerides, long-chain polyunsaturated fatty acids, and cholesterol – which separate it from formula feeding as the ideal food for infants. Beginning with the essence of our makeup, the protein found in human milk has anti-infection properties. It comes in two kinds – whey comprises sixty percent; casein makes up the remaining forty percent. Such a balance of proteins allows for simple, fast digestion for infants. Of this whey majority, lactoferrin prevents the growth of iron-dependent bacteria in the gastrointestinal tract. Secretory IgA and immunoglobulins both work to protect the infant from viral and bacterial infections, such as E. Coli and allergies. Likewise protecting against E.Coli and Salmonella, the enzyme Lysozyme has anti-inflammatory properties that promote the growth...
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...Breastfeeding is commonly promoted by different medical organizations because of its benefits on both the mother and the child. Yet, there are still stigmas connected to the topic that determine the mother’s view of breastfeeding. This stigmas often correlates to the factors that influence mother’s feeding choices, initiation of breastfeeding and even the compliance or continuation of breastfeeding. An article on CBC news Canada, in Montreal, reported that a breastfeeding woman, named Candyce Sousa, was asked to stop nursing her child inside Walmart because it was said to be an inappropriate action. Such incidence greatly affects the mother’s attitude towards breastfeeding. These gives rise to the factors that influence her breastfeeding choices....
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...Breastfeeding – no introduction necessary The focus of this review paper is on presenting and substantiating common knowledge and beliefs with scientific research and facts to demonstrate the advantages of breast milk feeding in early stages of human life and in years that follow. Discussion of non-scientific, i.e. social, economic, etc., aspects of breastfeeding will be limited, with primary focus given to human health outcomes for infants and mothers. The structure of this paper is decisively unconventional: where the author has chosen to discuss the body of common knowledge about breastfeeding before delving into the scientific research review. The intention is to draw the readers’ attention to the vast body of proven and observed advantages of breastfeeding for infant and mothers. Breastfeeding advantages – more than just food Breastfeeding is a natural process. Throughout human history breastfeeding was, and in many places around the world still is, a means to a healthy start to a human life. With the development of baby formula, and its availability, and relatively low cost, breastfeeding is now commonly thought to be a choice in the developed world. No longer a means to survival, no longer a requirement. To some, the advent of the baby formula is a direct form of feminine liberation. To others, baby formula is a necessity for medical or circumstantial reasons that are not driven by the freedom of choice. Those that choose the formula under pretenses other than necessity...
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...and how it affects breastfeeding attitudes and outcomes. (Kronborg and Vaeth 2004) Defined Social support as the mother's perceptions in relation to the support she receives from peers, family and the society at large. The first paper to be reviewed is written by (Leeming et al. 2013) and entitled 'Socially sensitive lactation: Exploring the social context of breastfeeding'. The second paper is written by (Scott et al. 2015) and entitled 'A comparison of maternal attitudes to breast feeding in public and the association with breastfeeding duration in four European countries: Results of a cohort study. The current paper will summarise the arguments, review the subject matter in both papers and compare and contrast the different methodological approaches taken by the authors with comments on the appropriateness of each method chosen. It concludes by a justified opinion of the subject. (Li et al. 2008), stated that discomfort with the idea of breastfeeding is one of the concerns for some women choosing not to breastfeed or incorporating shorter duration of breastfeeding (Stuebe and Bonuck 2011). Decades of research confirm the benefits of breastfeeding for infants and for maternal health (Cricco 2007) (Tarrant, Dodgson and Wu 2014) (Ingram et al. 2008). 1.1 ARGUMENTS (Leeming et al. 2013) Main argument simply stated that breastfeeding remains a challenging social act despite its accepted importance for child health. Discomfort with the idea of breastfeeding in public has been...
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...perhaps between Vegetarians and Carnivores, nowhere is the act of eating more controversial than the area of feeding a baby. Often strong feelings arise around both bottle-feeding and breast-feeding.; with proponents of each method standing firmly and often, passionately and vociferously on their respective sides. People from all walks of life, male and female, young and old, varying socioeconomic backgrounds, single or partnered generally feel free to weigh-in on the topic of Bottle feeding vs. Breastfeeding. In researching this topic I spoke with a varied cross section of society in Maine and in Nova Scotia and drew on my over eleven years combined experience spanning two decades being a breastfeeding mother. The information I have compiled reflects the attitudes which I have often witnessed first-hand. The prevailing attitudes in Maine and Nova Scotia towards breastfeeding appear to have changed little over the past 20 years. According to the World Health Organization “Breastfeeding is an unequalled way of providing ideal food for the healthy growth and development of infants; it is also an integral part of the reproductive process with important implications for the health of mothers. As a global public health recommendation, infants should be exclusively breastfed for the first six months of life to achieve optimal growth, development and health.” The World Health Organization also states...
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...Controversy around Newborn Breastfeeding In 2000 BC breastfeeding was a norm and was used as "wet nursing" (Stevens, Patrick & Pickler, 2009). According to Stevens, Patrick & Pickler (2009) Breastfeeding was used as a method of safe infant feeding since bottles or formula use did not exist. Wet nursing was defined as, "a woman who breastfeeds another's child" (Davis, 199 3, p. 2111). Wet nursing was used when "mothers were dying from childbirth or lactation failure" (Stevens, Patrick & Pickler, 2009). Ever since bottle feeding and formula use has been discovered, there has been a lot of controversy around which method is the safest for infants. Years ago, in an article written by Hila Spear, Penny, a young mother who gave birth...
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...HCS 465 Applying the Background and Methodology of the Research Process to Problems in Health Care University of Phoenix September 16, 2013 Eduardo E. Perez Instructor: Dorene Fankhauser Applying the Background and Methodology of the Research Process to Problems in Health Care There have been many studies and as well as research methods that have been used to conduct research on childhood obesity over recent years, and the ways that parents and health care providers can help prevent it. The studies have been and are conducted on children between the ages of six months to twelve years of age. Childhood obesity is a growing trend in the United States and has become a major concern for pediatricians and parents. Studies have shown that nearly 10% of children who are younger than five and two years who are obese. The study is to help resolve obesity in children, and help the health care administrators to find ways to help control this disease with using different methodology measures. The purpose for this study is to locate preventative measures for obesity in children, how we may provide ways to assist the medical professionals in providing care that are needed. Many of the research questions address different ways that pediatricians could prevent childhood obesity by simply educating the parents. Some of the particular questions were also directed towards the mother that breastfeed their child to maintain a healthy weight. Lastly there were questions about the sugared...
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...Parenthood can often be extremely overwhelming and demanding. Putting aside your entire life and giving up everything to satisfy the needs of your baby is not an easy or painless task. The immense pressure to do the best you possibly can for your child poses a huge responsibility on parents. In my opinion, the critiques condemnation of attachment parenting is not fair. I believe that the concept of attachment is reasonable and infact necessary for infants to develop into skilled, independent and mature individuals who share a strong emotional bond with their parents. First and foremost, it is essential to know what Attachment parenting is all about? It is ‘an approach of raising children who are well connected to their parents rather than a strict set of rules.’A common misconception that people have is considering intensive mothering to be a synonym for attachment parenting. Intensive mothering is based on the idea of completely sacrificing your needs and desires and devoting your life to your child or in other words letting your child dictate your life. Most of the articles such as Dr. Laura’s neighborhood focuses on the extreme extent people go to in order to raise their child in the “perfect” way. The author in a rather sarcastic tone aims to make the readers realize that even in the 1970’s and 80’s parents raised babies who turned out to be just fine without ‘the concern that they aren’t spending enough time with their kids and needing to demonstrate in countless ways...
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...Breastfeeding Michael Anderson Tarleton State University Breastfeeding This paper will discuss breastfeeding from a cultural aspect and the history about breastfeeding. Breastfeeding has seen its ups and down over the years with the technology and modern society that people have today. This paper will look at a few key aspects of breastfeeding and how it has survived over the years even though technology and society has changed breastfeeding as a whole. History of Breastfeeding Breastfeeding has always been around since the early days of mankind. In those early days there were no bottles to give children as a form of breastfeeding. People simply had to breastfeed in order to feed their children. Bottle feeding is seen as modern or fashionable and bottle feeding is seen as natural. There is also an economical aspect of breastfeeding versus bottle feeding. There are a lot of people who cannot afford bottle feeding so they resort to breast feeding. Around the 1800’s breastfeeding was a healthy option and that women would find some joy in breastfeeding. In some cases mothers would hire wet nurses to do the nursing for them as they could not do it themselves. Wet nurses would also sell their breast milk as another option instead of nursing a child. The 20th century is a time when culture became the major influence over biology. Breastfeeding was a common practice among the middle and upper class. Wet nurses were still being used up until about the 1920’s because of issues...
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...Infant Feeding in the Context of HIV FACILITATOR’S MANUAL TOSOUTH SOUTH THE SOUTH TO SOUTH PARTNERSHIP FOR COMPREHENSIVE FAMILY HIV CARE AND TREATMENT PROGRAM (S2S) South Africa has the largest HIV burden of any country in the world, with an estimated 5.7 million people living with the virus. Women and children remain at the centre of the pandemic in terms of transmission, vulnerability and potential for impact. To continue to build on the existing successes of South Africa’s antiretroviral (ARV) program, the capacity for HIV disease management must be enhanced. It is essential that HIV disease management transition from an individual case management to a family-centred and chronic-care approach targeting and prioritising pregnant women and children. Enrolling pregnant women and children into HIV care and treatment early and regularly can prevent new HIV infections and reduce morbidity and mortality, effectively sustaining the quality of life of mothers, their children, and their families. The scale up of effective prevention of mother-to-child transmission (PMTCT) and paediatric ARV care and treatment programs are crucial in the fight against HIV but are challenged by many factors including perceived complexity of treating pregnant women and children, inadequate paediatric and PMTCT knowledge and clinical skills, lack of psychosocial and adherence support, delays in integrating PMTCT services with antenatal and child health management systems, and gaps in referral...
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