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Breitling Watches

In: Business and Management

Submitted By nslobi
Words 1323
Pages 6
Breitling Watches * Since 1884 * Started by Leon Breitling in Switzerland * Luxury Watch manufacturer * Major contributor to aviation in the 20th century and early 21st century. * Official provider chronograph technology for the British Air Forces and US armed forces including astronaut Scott Carpenter on Aurora 7 * Very distinct and long lasting forged relationship with the world of aviation and aerospace * Slogan - “instruments for professionals” * Chronograph specialist * Invented the first self-winding chronograph in 1969 * Brand ambassador is John Travolta among many others. Now using David Beckham. * Targeted at Baby Boomer Males * Born between 1946 and 1965 * Over $100,000 annual income * As a group, they were the wealthiest, most active, and most physically fit generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income, therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products such as luxury jewellery and luxury cars. * Seventy-six million American children were born between 1945 and 1964, representing a cohort that is significant on account of its size alone. In 2004, the UK baby boomers held 80% of the UK's wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products.

Competitive Brands: * Tag Hauer * Longines * Rolex * Omega * Cartier * Hublot
Model series available from Breitling : Navitimer, Wind Rider, Professional,Aeromarine, Bentley, Unclassified, limited editions
1884 · In St. Imier, in the Jura mountains of Switzerland, Leon Breitling opens a workshop specializing in making chronographs and precision counters for scientific and

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