Free Essay

Brian Tracy

In:

Submitted By kmb8016
Words 776
Pages 4
Brian Tracy- The Way to Wealth: Success Strategies of the Wealthy Entrepreneur

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. His goal is to help everyday people, such as ourselves, achieve their personal and business goals faster than and even easier than imagined. Brian has consulted for more than 1,000 companies and spends his time talking at business and entrepreneur seminars throughout the United States, Canada, as well as 55 other countries nationwide. He has done research, lots of studies, written over 45 books, and spoken for over 30 years motivating and promoting his audience and clientele. Brian Tracy focuses in the areas of economics, history, business, psychology, and philosophy. In addition, he also speaks to public and corporate audiences discussing the subjects of personal and professional development-, which includes some of the top executives of many of America’s largest corporations. He has had many successful careers in sales and marketing, investments, real estate development, distribution and management consulting.

According to Brian Tracy, there are four keys to successful sales and marketing. First, specialization. He says you must specialize in a particular customer, or specific market area. You must also make it known to yourself and everyone else you will deal with that this is your specific area of specialization- this is for your target audience. Second, is differentiation. Brian states that in order to be successful in any business, you must have a competeive advantage. This is an area that makes you different or better than any of the competition. Your competitve advantage must be something that meets your targeted customers wants, needs, and values. Third key is segmentation. This is the process of identifying your ideal customers, and how your product will be any better than anyone else’s. Lastly, concentration. This consists of concentrating on all of your sales, marketing and business efforts for contacting and reaching out to these potential clients who can benefit and enjoy from you better than any other competition on the market.

There are also 7 top steps to selling more of your product and services. First step is prospecting. Second, establishing rapport- which is your ability to build and trust and have confidence in your prospective customer. Third step is identifying this audience’s needs accurately. Fourth is presentation-which speaks for itself. Fifth, answering objectives. The sixth top step is closing the sale. Last, but not least, getting resales and referrals is what will keep you going and cause you to be successful in today’s economy.

According to Tracy, there are four ways to move faster down the road to wealth. First, you can always do more of certain things. Next, you can always do less of other things. Third, you have the ability to start up something brand new- something you have never accomplished before. Lastly, you can stop certain activities all together. Always asking yourself, “What should I do more of, less of, start or stop?”
According to Brian Tracy in “The Road To Wealth” you have three concerns. First, and maybe most important, is to apply the 80/20 rule to all of your activities, customers, sales and advertising, services, people, and the cash flow. This means that 20% of your activities will account for 80% of your results. This is an important areas to focus and concentrate on while on the way to wealth.
The key to success on the road to wealth is always to add value! All success comes from adding value in one way or another. You add value by finding a service that the people are going to want or need, and then by offering that product or service in a quality and quantity that the targeted audience is willing to pay for, and of course be satisfied with.
I definitely agree with Brian Tracy and his books and strategies. I don’t even think that it’s so much he has a special or “unique” secret for becoming a successful entrepreneur. I think it is more common sense, motivation, and determination. I believe that if any person wants to become successful in today’s economic world they need to acquire all of the things mentioned above. Yes, Tracy has some excellent advice and I do believe that he can help set people on the right path when it comes to self-esteem and teaching the most important strategies for heading down the road to wealth. Although, I really do believe some of us are born with this quality and some not so much. We must find it within ourselves to be honest, hardworking, successful and motivated!

Similar Documents

Premium Essay

Taking Action by Brian Tracy

...© Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy. The Impact of Action The world seems to belong to those who reach out and grab it with both hands. It belongs to those who do something rather than just wish and hope and plan and pray, and intend to do something someday, when everything is just right. Successful people are not necessarily those who make the right decisions all the time. No one can do that, no matter how smart he is. But once successful people have made a decision, they begin moving toward their objectives stepby-step, and they begin to get feedback or signals to tell them where they’re off course and when course corrections are necessary. As they take action and move toward their goals, they continually get new information that enables them to adjust their plans in large and small ways. It’s important to understand that life is a series of approximations and course adjustments. Let me explain. When an airplane leaves Chicago for Los Angeles, it is off course 99 percent of the time. This is normal and natural and to be expected. The pilot makes continual course corrections, a little to the north, a little to the south. The pilot continually adjusts altitude and throttle. And sure enough, several hours later, the plane touches down at exactly the time predicted when it first became airborne upon leaving Chicago. The entire journey has been a process...

Words: 5473 - Pages: 22

Premium Essay

21 Secret Success of Brian Tracy

...21 Success Secrets of Self-Made Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires by Brian Tracy Presented by EmpowerMe!Online at http://www.empowermeonline.com 1 21 Success Secrets of Self-Made Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires Presented by EmpowerMe!Online at http://www.empowermeonline.com Hello, I'm Brian Tracy and welcome to this program. What you are about to learn can change your life. These ideas, insights and strategies have been the springboards to financial success for millions of men and women, from every walk of life. These principles are simple, effective and fairly easy to apply. Each of them is based on exhaustive research and interviews with thousands of self-made millionaires. They have been tested and proven over and over again, and they will work for you if you will take them and apply them in your own life. We are living at the greatest time in all of human history. More people are becoming wealthy today, starting from nothing than has ever been imagined. There are more than five million millionaires in America, most of them self-made, and the number is growing by 15% to 20% each year. We even have self-made ten millionaires, hundred millionaires and more than two hundred billionaires. We have never seen this type of rapid wealth creation in all of human history. Here's the good news. Virtually everyone starts with nothing. Probably 99% of all financially successful people...

Words: 9690 - Pages: 39

Free Essay

Mountains Beyond Mountains

...“Beyond Mountains; There Are Mountains”. Meaning of the Tittle: it refers to the main character’s determination to being health and happiness to the poor and it comes from the Haitian proverb. The book that I decided to read is called Mountains Beyond Mountains by Tracy Kiddler, Kiddler graduated from Harvard, he studied at the University of Iowa he also served as an army officer in Vietnam. I selected this book because I heard nice reviews from people who have read it. The main idea about the book is about Paul Farmer who found his life’s calling: to treat infectious diseases and also to bring the tools to save modern medicine to those people who need them the most. And he believes that everybody deserves health care and living in a decent condition. In the book Kidder’s spectacular account views how a person can make a huge difference in saving global health problems through distinctly understanding of the interaction of politics, social systems, wealth and diseases. This book takes us from Harvard to Haiti, Peru, Cuba, and Russia. And Farmer changes people’s perspectives through his dedication to the philosophy that “the only real nation is humanity.” The main characters are Paul Famer, Tracy Kidder, Ophelia Dahl, and Jim Yong Kim. I will discuss their roles later on. Additionally, social determinants of health, diseases, and health systems are the topics that we’ve covered in class that relates to this book. Paul Famer has important aspects to his character. First, He...

Words: 779 - Pages: 4

Premium Essay

Analysis Of Deo's Strength In What Remains

...Imagine coming from a new country alone, escaping a war and a genocide, learning a new language and having nowhere to stay. Many immigrants from Burundi or other countries can relate to Deo’s story in a book called Strength In What Remains by Tracy Kidder. These book is a nonfiction story about a third year medical student, Deo, twenty four years old immigrating to New York City with a business visa card in the United States Of America with no family, no place where to stay, running away from the genocide, only speaking French and passing cold nights in Central Park of New York City. Deograticias immigrated from Burundi, Africa to New York in 1994, because it was his only way out to survive from the genocide time period a period, when the...

Words: 1826 - Pages: 8

Free Essay

Christian

...Brian Randolph Greene (born February 9, 1963) is an American theoretical physicist and string theorist. He has been a professor at Columbia University since 1996 and chairman of the World Science Festival since co-founding it in 2008. Greene has worked on mirror symmetry, relating two different Calabi–Yau manifolds (concretely, relating the conifold to one of its orbifolds). He also described the flop transition, a mild form of topology change, showing that topology in string theory can change at the conifold point. Greene has become known to a wider audience through his books for the general public, The Elegant Universe, Icarus at the Edge of Time, The Fabric of the Cosmos, The Hidden Reality, and related PBS television specials. He also appeared on The Big Bang Theory episode "The Herb Garden Germination", as well as the films Frequency and The Last Mimzy. Early life Greene was born in New York City. His father, Alan Greene, was a one-time vaudeville performer and high school dropout who later worked as a voice coach and composer. He stated in an interview with Lawrence Krauss that he is of Jewish heritage. After attending Stuyvesant High School,[2] Greene entered Harvard in 1980 to concentrate in physics. After completing his bachelor's degree, Greene earned his doctorate from Oxford University as a Rhodes Scholar, graduating in 1987. While at Oxford, Greene also studied piano with the concert pianist Jack Gibbons. Career Greene joined the physics faculty of Cornell University...

Words: 1381 - Pages: 6

Free Essay

Mountains Beyond Mountains

...Imagine working your entire life towards something that will never be finished; fighting the losing battle—could you handle that? While many would not take on the role of endless defeat, Paul Farmer chooses to continue to help the Haitian people, whilst knowing that for every one life he saves, five others are lost. Are Farmer’s acts simply those of kindness or out of sympathy, or rather, are they Christ-like in the way he provides for and loves those he helps? Through the biography about Paul Farmer written by Tracy Kidder, Farmer’s work becomes more than just kind acts and doing his job, and seems to show Farmer’s passion for the people he helps and cares for in Haiti. In the United States, healthcare is generally a widespread thing—most can be treated fairly easily and medication is readily available and affordable. Many times, the employer provides health insurance to employees, and very few die deaths that may have been easily avoided. In Haiti, it seems to be the exact opposite; there is a small amount of available doctors, many medications are expensive or unattainable, and thousands of people falling to easily treatable or easily prevented diseases and illnesses. Farmer’s key goals in helping others was to save the lives of those that would ordinarily be saved, “If people could be kept from dying unnecessarily, then one had to act.” (Kidder 102). Willing to help everyone, no matter who they are or their condition, Farmer explains “I can't sleep. There's always somebody...

Words: 904 - Pages: 4

Free Essay

Compare and Contrast: Mountains Beyond Mountains

...In Mountains Beyond Mountains, Tracy Kidder describes a new sister organization that joined Partners in Health (PIH), Socios en Salud operating in Peru. PIH’s contrasting methods of maintaining Zanmi Lasante in Haiti and Socios made their expansion difficult, but greatly helped the new populations they served. Haiti and Peru have different political struggles which affect the potential of healthcare PIH can offer. Haiti’s government was overthrown by the Haitian army, resulting in a lot of violent political protest. Many were severely injured, which caused Zanmi Lasante’s focus to shift. Instead of working to cure those with tuberculosis, Zanmi Lasante had to nurse those victimized by the Haitian army. Not only did injuries delay Zanmi Lasante’s work , the Haitian army blacklisted PIH founder Paul Farmer for a few months. Likewise, a civil war in Peru caused the new government to place strict regulations regarding when Socios en Salud could care for people. Patients had to complete Peru’s custodial care before being surrendered to Socios. After the government let Socios care for their treatment failures, they laid heavy taxes on them. Each Socios patient costed PIH $15,000-$20,000 in contrast to Zanmi Lasante’s $150-$200. Socios could not help as many patients with tuberculosis because of the added cost, and focus shift to those injured. These problems demonstrate how crucial Paul Farmer’s leadership is to PIH. The most valuable qualities a leader can demonstrate is humility...

Words: 984 - Pages: 4

Free Essay

Nabokov

...Research Essay Proposal                                                                                Option I chose for my topic   (1) Problem Solving  __ ;(2) Something that has always puzzled, intrigued, or disturbed you __; (3)  An issue from The Norton Reader assignments __; (4) Non-assigned reading from The Norton Reader__; (5) Researching one poem from Great Short Poems, edited by Paul Negri (6) One of the books listed x__ The Girl With The Pearl Earring- Tracy Chevalier   Proposed topic: a group of words, not a sentence  social class difference= alienation = tension, drama, secrecy, inspiration. Statement of preliminary thesis: In one sentence state what your preliminary position on this topic, your position at this point, is now. Remember, the research essay is an argument. You need to prove your position. A strong question may serve as an effective thesis. Griet faces inner conflict between her responsibilities and desires as Johannes Vermeer finds inspiration within her peasant background and begins the task of painting her.   State two possible positions on this topic different than your position as stated in the thesis above. (Frequently reading these alternate—not opposite—positions can help you build a stronger core thesis.)   Vermeer’s fascination with Griet is so immense that he risks bringing on a societal scandal by painting her. 2. Griet’s alienation is augmented in the home of her employers once Vermeer begins to use her...

Words: 256 - Pages: 2

Free Essay

30 Rock

...if that were a thing—“30 Rock” is quotable to a nearly psychotic degree. I’ll miss it like a stalker misses her stalkee. I could take pretty much any angle in looking back on “30 Rock,” but I’ll take the one that I am currently experiencing: looking straight at the Empire State Building. When the sitcom débuted, it was based on Fey’s experience as the first female head writer for “Saturday Night Live,” but it quickly became something bigger, stranger, and bolder: a surreal machine capable of commenting on anything, from feminism and prismatic perspectives on race to national politics, reality television, and corporate culture—always from a New Yorker’s P.O.V. Not that the characters were native New Yorkers, mind you, other than Tracy (who was born in Yankee Stadium and attended middle school at an Exxon station in the Bronx). The rest had moved to Manhattan from somewhere else: Pennsylvania, Florida, Massachusetts, Georgia. They were ambitious nuts who lived for their jobs, injecting the office comedy mold with both workaholism and a recurrent anxiety about what that might mean. (“I wish I’d worked more,” confessed Jack on his near-deathbed. Later, during a time-travel sequence, Future Jack told Jack he needed Liz to distract him from his own ambition.) While many shows have been set in a bland facsimile of “New York,” “30 Rock” was obsessive about the actual city, referring to events large and small, including several elections, the financial crisis, and that weird maple-syrup...

Words: 1153 - Pages: 5

Premium Essay

Tracy Kidder's Mountains Beyond Mountain Character Analysis

...In Tracy Kidder’s Mountains Beyond Mountains, Dr. Paul Farmer appears as a selfless, heroic doctor. He is incredibly successful, both monetarily and medically, but his sole concern is helping patients. The way he interacts with patients, and this system of communication that he teaches to his colleagues, is a unique aspect of his practice. The narrator picks up on this when Dr. Farmer almost seems to “fold” around patients (Kidder, 2009, p. 12). He does not treat them like they need to be quarantine, but instead as people requiring care and attention. Dr. Farmer gains respect by being so sure of a diagnosis when he treats a patient. There is an instance where an intern? Is attempting to diagnose a thirteen-year-old girl, and Farmer stresses the importance of being correct, “Doctors, doctors, what’s going on with you? You do not administer an antibiotic to a person with meningitis until you have done a spinal tap and know the variety of meningitis and thus which drug will work.”(Kidder, 2009, p. 32). He would rather be positive about what is going on and do a little extra work, then give the patient incorrect information. This creates a sense of security for the patients. They are able to trust Dr. Farmer because he is not doubting himself....

Words: 433 - Pages: 2

Free Essay

Abcd

...Virat Kohli set to beat Dhoni, Tendulkar in endorsement earnings Team India's batting sensation, Virat Kohli, has been a huge hit with the youngsters - thanks to his quick rise in the international cricket over the past few years. An eye candy for the domestic and international brands, the Delhi lad is all set to surpass the incumbent Indian skipper MS Dhoni and master blaster Sachin Tendulkar in the endorsement earnings.

Team India's vice-captain, who seems to be the most comfortable young gun on screen, has reportedly signed a Rs.10-crore per year deal with German sports goods giant, Adidas.

 The 24-year-old cricketer will be seen endorsing Adidas' apparel and shoes as per his three-year contract. Sachin Tendulkar was the face of Adidas shoes for quite some time in India but it seems that the master blaster's age is finally catching up on his endorsements.

 According to the TOI reports, the right-hander has also struck a Rs.6.5 crore a year deal with a popular tyre brand that had Tendulkar and Steve Waugh as its ambassadors.

 The new deals will help Team India's probable future captain to beat the likes of MS Dhoni and Sachin Tendulkar in terms of annual earnings per brand endorsement.

With these two deals in his kitty, Kohli is set to take on the big players with an increase in his annual earnings from last year's Rs.40 crore in endorsements. He is currently the face of 13 brands including Pepsi, Toyota and Cinthol deodorants.

The Indian skipper MS Dhoni...

Words: 621 - Pages: 3

Free Essay

Soft System Methodology

...Soft Systems Methodology A report by Dale Couprie Alan Goodbrand Bin Li David Zhu Department of Computer Science University of Calgary Table of Contents. Abstract. Introduction Map Stage 1. Problem situation unstructured. Stage 2. Problem Situation expressed. Rich Pictures Illustration of Stage 1 and Stage 2 as a whole in SSM Pitfalls that must be avoided. Stage 3: Naming of Relevant Systems Root Definitions CATWOE Stage 4: Conceptual Models Systems Thinking Formal Systems Model Monitoring a System Stage 5: Comparing Conceptual Models with Reality Using Conceptual Models as a Base for Ordered Questioning Comparing History with Model Prediction General Overall Comparison Model Overlay Stages 6 and 7. Implementing Feasible and Desirable Changes Case Study - Rethinking a Service Function in the Shell Group Stages 1 and 2 Stage 3: Naming of Relevant Systems Stage 4: Conceptual Models Stage 5: Comparing Conceptual Models with Reality Stages 6 and 7. Implementing Feasible and Desirable Changes Observations and Conclusions Exercise References Figures. Figure 1. Figure 2. Figure 3. Figure 4. Figure 5. Figure 6. Soft Systems Methodology map. Transformation process for producing Rich Picture. The routing of Systems Thinking. Shell's MF Rich Picture. Shell's MF world view of training. Shell's MF training conceptual model. Tables. Table 1. One to one transformations involving different world views. Table 2. Shell's Comparison with reality. Abstract This document deals with...

Words: 6553 - Pages: 27

Free Essay

Pestle Analysis

...Following diplomatic negotiations dating back to 1986 among the three nations, the leaders met in San Antonio, Texas, on December 17, 1992, to sign NAFTA. U.S. President George H. W. Bush, Canadian Prime Minister Brian Mulroney and Mexican President Carlos Salinas, each responsible for spearheading and promoting the agreement, ceremonially signed it. The signed agreement then needed to be authorized by each nation's legislative or parliamentary branch. Before the negotiations were finalized, Bill Clinton came into office in the U.S. and Kim Campbell in Canada, and before the agreement became law, Jean Chrétien had taken office in Canada. The proposed Canada-U.S. trade agreement had been very controversial and divisive in Canada, and the 1988 Canadian election was fought almost exclusively on that issue. In that election, more Canadians voted for anti-free trade parties (the Liberals and the New Democrats) but the split caused more seats in parliament to be won by the pro-free trade Progressive Conservatives (PCs). Mulroney and the PCs had a parliamentary majority and were easily able to pass the 1987 Canada-US FTA and NAFTA bills. However, he was replaced as Conservative leader and prime minister by Kim Campbell. Campbell led the PC party into the 1993 election where they were decimated by the Liberal Party under Jean Chrétien, who had campaigned on a promise to renegotiate or abrogate NAFTA; however, Chrétien subsequently negotiated two supplemental agreements with the...

Words: 958 - Pages: 4

Premium Essay

Sachin

...Sachin Tendulkar (i/ˌsətʃɪn tɛnˈduːlkər/; born 24 April 1973) is a former Indian cricketer widely acknowledged as one of the greatest batsmen of all time.[4][5][6][7] He took up cricket at the age of eleven, made his Test debut on 15 November 1989 against Pakistan in Karachi at the age of sixteen, and went on to represent Mumbai domestically and India internationally for close to twenty-four years. He is the only player to have scored one hundred international centuries, the first batsman to score a double century in a One Day International, the only player to complete more than 30,000 runs in international cricket.[8] and the 16th player and first Indian to aggregate 50,000 runs or more in all forms of domestic and international recognised cricket.[9] In 2002 just half way through his career, Wisden Cricketers' Almanack ranked him the second greatest Test batsman of all time, behind Don Bradman, and the second greatest ODI batsman of all time, behind Viv Richards.[10] Later in his career, Tendulkar was a part of the Indian team that won the 2011 World Cup, his first win in six World Cup appearances for India.[11]He had previously been named "Player of the Tournament" at the 2003 edition of the tournament, held in South Africa. In 2013, he was the only Indian cricketer included in an all-time Test World XI named to mark the 150th anniversary of Wisden Cricketers' Almanack.[12][13][14] Tendulkar received the Arjuna Award in 1994 for his outstanding sporting achievement, the Rajiv...

Words: 424 - Pages: 2

Free Essay

Legal Writing

...IN THE COURT OF COMMON PLEAS, ABC COUNTY, PENNSYLVANIA CIVIL ACTION-LAW LUKE SPENCER & LAURA SPENCER : 100 Maple Street                                 : Anywhere, PA 19100                            :                         Plaintiff                          :               v.                                              :  No. 04-1234                                                         : GENERAL HOSPITAL                           : 200 City Avenue                                  : Anywhere, PA 19100                            :                         Defendant                      : PLAINTIFFS' MEMORANDUM OF LAW IN OPPOSITION TO DEFENDANT'S PRELIMINARY OBJECTIONS IN THE NATURE OF A DEMURRER Statement of Facts Laura Spencer was admitted to General Hospital on May 1, 2003. Lucky Spencer was delivered at 11:52 p.m. The following morning a nurse brought the baby into the plaintiff’s room in a rolling crib and then left. After about fifteen minutes of nursing, Laura feeling tired called the nurse to come and take the baby back to the nursery. When the nurse returned she was hurried and appeared tired. She picked up the baby to the transport him back to the nursery, but failed to put the baby into the rolling crib per hospital policy. Instead, she held the baby in one arm and attempted to open and close the door to plaintiff’s room. The nurse lost her grip and dropped the newborn on his head onto the floor. The plaintiff immediately heard...

Words: 1080 - Pages: 5