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Brief

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Braeside High School
BTEC Extended Diploma in Business ( Marketing)
Unit 37 Understanding Business Ethics
Assignment brief 1: Ethical issues
Assessor Mr. Zachaues Omwenga
Date issued: 06/05/2015
Date of Submission: 29/05/2015
This assignment brief assesses
|P1 explain the ethical issues a business needs to consider in its operational activities |
|P2 explain the implications for the business and stakeholders of a business operating ethically |
|P3 describe the social implications of business ethics facing a selected business in its different areas of activity |
|M1 assess how a selected business could improve the ethics of their operations |
|D1 evaluate the impact of a selected business’s ethical behaviour on stakeholders and the business. |

Scenario

Businesses are limited in what they do. Sometimes by laws and sometimes by the conventions and social codes we live by. Gathered together these are what we refer to as ethics and they can apply to every aspect of business behaviour. Whereas it could be argued that most laws have their origins in ethics, ethical behaviour, by individuals and business go beyond legal requirement and are discretionary, that is to say we can choose to follow them or not.

You have been asked to research and draw up a report explaining business ethics for a selected organization that is about to be floated on the stock exchange. The report will demonstrate an understanding of ethical business behaviour; the implications of it and why it is increasingly seen as such a serious issue for more and more businesses.

You must agree with your tutor the business you will focus on as the case study for the...

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