...Bright Light Innovations: The Starlight Stove Dallas Harrington Ms. Nelson BUS350 Principles of Marketing September 18, 2014 Bright Light Innovations: The Starlight Stove Dallas Harrington Ms. Nelson BUS350 Principles of Marketing September 18, 2014 Owner Owner Intro Bright Light Innovations has a top management team made up of students and faculty from Colorado State University’s Colleges of Business and Engineering. The management team has developed a product known as the Starlight Stove. This stove was developed in hopes to improve the overall quality of life for less fortunate people. The management team wishes to address the everyday consumer needs for safe cooking and electricity. The Starlight Stove requires less biomass fuel and also has the ability to convert heat from the stove into electricity. This new feature gives everyday people the opportunity to enjoy safe cooking and electricity at an affordable price. The management team knows that they have great technology; they just need a marketing plan in order to get their product out on the market. Bright light Innovations must have a good strategic plan .The company should understand why global businesses fail even after strategic planning occurs and what tactical adjustments can be made...
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...http://essayturf.com/blog/bright-light-innovations-the-starlight-stove/ Bright Light Innovations: The Starlight Stove Bright Light Innovations is a business that is dealing with a unique product. The Starlight Stove is the new product being introduced in the market. SWOT analysis identifies the objectives and the factors that might or might not favor the firm in achieving its set objectives. Strengths Analysis The company has a stable management team with its members being university students. Diverse sources of knowledge and ideas are readily present. This puts the management at a good position of making concrete sound mind decisions. * Location – The Company is situated in a highly populated area where market size is significantly large. Moreover, internationally there are higher demands of energy saving stoves for lighting and heating. * Uniqueness of the product - Starlight Stove is a new product in the market. No particular company has ever produced and marketed a product similar to Starlight Stoves. * Price - Starlight Stoves is sold at affordable prices. The company also has microfinance strategy that will offer loan services to the families, hence, increasing potential buyers. Additionally, Starlight Stoves are costing less compared to competitive products like solar panels. * User friendly - Starlight Stoves are friendly to both the users and environment. Traditional stoves consume bulk amount of biomass fuel as compared to Starlight Stoves causing...
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...Bright Light Innovations is a real situation – the names, dates, and plans were correct at the time the case was written. The case is based on an award winning business plan created by a team of students (mostly undergraduates) and faculty advisers all of whose names are mentioned in the case. An instructor should be aware that students might do an online search of the company and product and discover its latest strategy. As of this writing, such a search only yields information about how the business plan fared in various competitions. The case allows a discussion of several important issues. At a broad level, the case deals with selling a relatively technical breakthrough that could have tremendous social value in a developing country. It shows how marketing principles can be used to help a less-fortunate population. But marketing a product in a developing country can be a real challenge. Channels of distribution are often limited. Consumer incomes are low – and the Starlight Stove might cost one third of the average per capita income. The selling price on the stove, which has not been set, might range from $80 - $100 or more. This is a considerable expense in a country where the gross per capita national income is only $400. The case mentions microfinancing and a 20% interest rate is typical. Broken down to $.68 per week, customers may better understand costs and benefits. The stove offers significant economic benefit by allowing owners to spend more time...
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...Innovation is described as introducing something new, whether it is an idea, device or method (“Innovation” 2015). Innovation is about making things work better, more efficient, less expensive and competitive (MacKechnie, 2015). One very well-known innovative organization would be Apple. Apple has introduced many innovative products such as the iPod, iPad and iPhones. After these innovative ideas, the company expanded drastically. These organization’s ideas made a great breakthrough and were products that consumers were seeking to buy and still are very interested in buying to date. With inventions and creative ideas such as the ones Apple has produced, an organization will succeed. Although Apple has experienced certain downfalls, the company has still managed to succeed. Through innovation the economy expands. Through time and as the economy grows, new ideas or ways of doing things are created. Most organizations are seeking to produce the new “It” item, an invention that will meet the needs of consumers and improve past inventions in an effort to outshine competitors. Each organization seeks to come up with a product that is creative and inventive. Organizations may come up with great inventions and creative ideas through trial and error. It is very common for initial ideas to fail however, these failures almost always tend to lead to greater outcomes and inventions. There are already many technological devices being produced such as, a cell phone charger built into a laptop...
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...Mercedes Benz AMG Mercedes Benz is an amazing car brand with great horse power and a beautiful look. The brand offers different styles of cars from Sedans to SUVS and sports cars. One of the nicer versions is the C63 AMG. Three important aspects of the car are the Engine, the Transmission, and the LED headlights. This essay will explain the features of each and why the features make the AMG a great car. The Engine of the AMG is very important for the car’s function and drive. The 4.0-liter V-8 biturbo engine of the AMG is the first sports car engine in the world which has the turbos inside the V of the engine. (AMG Driving Performance , 2015). It also has dry sump lubrication, which is “a lubricating motor oil management method for four-stroke and large two-stroke piston internal combustion engines that uses additional pumps and a secondary reservoir for oil—as compared to a conventional wet sump system, which uses only the main sump below the engine and a single pump.” (Dry Sump , 2015). This makes the engine more efficient because of the prevention oil-starvation at high g loads, and because their lower center of gravity positively affects performance. (Dry Sump , 2015). The head of engine design at AMG stated: “With the new AMG 4.0-litre V8 biturbo engine, we present a fascinating and powerful sports car engine, which also achieves the next step in efficiency due to numerous measures.” (Mercedes Benz, 2014). The advantages of the engine are that the eight-cylinder engine...
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...Revolution during 1865 through the 1920. There were many different type of innovations and new opportunities for growth after the Civil War that changed the country forever. Many of these innovations led to vast amount of new jobs for minorities and other Americans. The first major change was the vast expansion of the railroads. With the full weight of the Federal Government the railroads leapt from approximately 30,000 miles of track to more than 350,000. Railroads spanned the nation, making the movement of goods, products, reasonable and reliable. Also, many people moved north to live near cities where the rail roads were being run. The United States changed to the better after the Civil War and during the industrialization revolution era families sold their farms to move closer to city life. After the Civil War the use and breakthrough of petroleum was established in 1853, Professor Schulman of Yale University discovered Kerosene, was considered a “useless” by product of crude oil, a powerful illuminate. (Schultz, P294) They needed a leader in marketing and drilling for oil and that man was John D. Rockefeller. Since John D. Rockefeller was from New York, the northeast benefit from railroads and big oil during this period. The economy in the northeast was striving and people were happy. The third important innovation which is still felt in today’s society and that was the incandescent light bulb invented by Thomas Edison. After many...
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...to you today with a product that has never before been seen, it’s a new innovation that shall help campers, barbeques, family gatherings, and any other outside but not limited to event ever again. We bring to you Liddup. Liddup is a cooler that has led lighting technology, that we have patented and protected our self. We are here to sell this product idea that we estimate to be over a million-dollar business. The idea of this cooler came from one night our technician Jayson was out camping with his family, He went over to the cooler to grab a beer but it was night making it hard to see. He reached into the cooler thinking he had just picked up a ice cold beer, but to his surprise he had picked up a soda. Upon further inspection into the cooler he came to realize that there were no more beers. His simple solution to this problem was to add LED lighting into a cooler which helps illuminate the cooler making it easier to see in dark areas. From there we have come with this amazing product, Liddup. This product is a revolutionary idea that will help many people in the future. We are still a small company trying to come up and need the help or partnership of a larger major cooler company. We have a selling point of selling each cooler at a reasonable price of $80-100, depending on the size of the cooler. Each cooler well we adjusted with 15 LED lights. We are also offering a three-year warranty on lights. We are starting to get calls in for the coolers in a large quantity but...
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...Impressionism and Post-Impressionism Art In researching periods of art, the rebellious changes in the late 19th century sparked my interest. Artists in the late 19th century sought to transform the idea of portraying realistic subjects and developed a less formal style that they viewed as more true to how we actually see. I found the Impressionism and Post-Impressionism movements, each with their own distinct styles and characteristics were the gateway to the modern art of today. In this essay I will describe and compare art in the two periods, including social conditions of the time and how these movements influenced the future art world. Impressionism represents a style as well as a name of a group of artists who rebelled against the art academies in Europe. These art academies and government-sanctioned art exhibits, known as salons, controlled how artists made their work known and the value of that art. Artists, such as Monet, Renoir and Degas, used radical techniques in their compositions and were rejected by the salons. These artists challenged the conservative academic standards of form and detail. They came together in 1874 to hold their own independent art exhibition. The name of the style came from critic, Louis Leroy, after publishing his review of the exhibition in which Monet’s painting Impression: Sunrise was displayed. Leroy criticized Monet’s work for appearing unfinished and only giving the impression of art (Samu, n.d.). The Impressionism artists renounced...
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...shadows, darkness, and angles to portray hidden emotions and thought provoking social commentary; setting a precedent for all films to come. This movie, called the “father” of film noir, employs an ingenious use of lighting and focus to create new depths that add to the characters, drawing our attention to details that shape the story. This film presented to the world a fresh take on the boundaries of story telling, and ground breaking innovations that influence film making to this day. Take, for example, the short film obituary for Charles Kane, “News on the March”; it would seem from afar that Charles Kane was simply a rich, influential man who had lived a full and happy life. But as soon as we are pulled out the documentary and back into the real world, we are immediately met with the darkness and seclusion that dominates the film. An obvious aspect we notice in that first lapse back to present time is within the room of reporters we are never able to completely see any faces- the light from behind creating an eerie shadow over all of the actors. This overshadowing of the reporters continues through the time we spend following the reporter, Jerry Thompson, in his quest. This was done to draw the viewer’s attention away from the obvious, and push us to delve deeper into the story. Obviously, this was a conscious choice on Welles’ part, enabling the audience to become a larger part of the mystery itself. We, the audience...
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...HISTORY OF THE GIANT LANTERN The parol of star lantern is perhaps the paramount Filipino Christmas symbol – colorful, crafted with love and aglow with the spirit of the season. The Christmas lantern or Parul Sampernandu in Kapampangan can never be distanced from the town which created it, the City of San Fernando. It is what San Fernando is known for. And it is what has made the city famous all over the country and even around the world. The word parol derives from the Spanish farol, meaning lantern or light. Filipinos place much significance on the symbolism of light, the star regarded as a fount of light and a sign of hope in the predominantly Christian country in Asia. Such a creation however, did not come without the untiring efforts of the Fernandinos, and more so, their ingenuity and innovation. And it is because of the Parul Sampernandu that San Fernando has earned for itself the title of “Christmas Capital of the Philippines.” The San Fernando lantern industry progressed from the Giant Lantern Festival of San Fernando. The festival, which is held every December, finds its root in Bacolor where a much simpler activity was held. “Ligligan Parul” (Lantern Competition) was said to have started in San Fernando in the year 1904. But some say that the “Ligligan Parul” did not happen immediately after the transfer and in fact began in 1908. This forerunner of the present day Giant Lantern Festival was in a religious activity which we know today...
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...3.0 BRAND POSITIONING AND VALUES 3.1 Bagman Brand Elements Brand elements are devices, which can be trademarked, that identify and differentiate the brand. Most strong brands employ multiple brand elements. Marketers choose brand elements to build as much brand equity as possible. (Kotler & Keller, 2012) The real challenge is to understand whether or not the consumers think and feel if they only know about these brand elements. For example, a brand name might reflect the whole company and its business, from the eyes of the consumers. Brand elements play an important role in brand-building, where it might influence the minds of consumers who doesn’t need or use product information in making purchase decisions. A brand should be easy to recall but at the same time descriptive and persuasive in order for consumers to repeat purchases and be confident that they are familiar with the brand. In Bagman’s case, we have identified a few brand elements that are used, which are the Brand Name, Logo, Tagline and Designs. 3.1.1 Brand Name A Brand name is the part of the brand that can be spoken, including letters and words. Usually, what is understood is that brand names simplifies shopping, guarantees a certain level of quality and allow the brand’s self-expression. The importance of a brand name are usually that it deliver the message of the brand clearly, confirming the brand’s credibility and connects to the brand’s targeted prospects emotionally, motivates the consumers...
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...flexibility in development (real options) and caution regarding the misuse of dubious analogies Business Model of PI: * PI is a technology company that develops and markets color change or indicator technologies that can be activated by a variety of stimuli such as water, temperature, light, stress, and bacteria * PI’s core competency is the modulation of electromagnetic energy through absorption, reflection, emission and interference that is centered on a science base comprising * Imaging and polymer chemistry * Imaging science * Coating/dispersion technology * Material science * Market applications: golf ball, medical, consumer/industrial, military, anti-counterfeiting * Color change technology: color change ink chemistries, IR (laser) triggered, visual emissive color change, infrared emissive clor change Big Idea Group: * The BIG Idea group is a leading company with a comprehensive approach to finding, developing and monetizing products and services through open source innovation. * It developed a business strategy around the collection of ideas in 20 or so product domains. * Their process is designed to connect creative inventors with innovation driven companies. * They collect ideas, winnow them based on an evaluation of their commercial potential by...
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...SKECHERS Shape-ups Liv Shape-ups shoes are an innovation fitness tool designed to help user improve the benefits when walking or running by stimulating muscles. Shape-ups shoe has smooth leathery and a small mesh fabric upper in a lace-up sneaker with diagonally curve bottom, it can let user feel comfortable when walking it. It also is designed to give users more natural running experience and allow user to interact and respond to almost any surface, and has impact protection. Features Nice colour The company shoes are match with fresh colours. Each of every shoe with different matching colours gives consumer a sense of bright and special. Besides that, the colours used are fresh and young style. Unique design SKECHERS Shoes design in unique and nice. Theirs shoes are in different occasion that include casual wearing, sport shoes, sandals and boots. The designs are fulfilling nowadays youngsters taste. Besides that, theirs shoes construct in a well build structure. Insider and outsider structure are well associated with the most relevant materials. This can make consumer feel comfortable while wearing it. Light in weight SKECHERS shoes inner structure is well-build. The shoe pads inside are soft; you will feel pleasantly when wearing it. Besides that, theirs shoes consist of two layer, the first layer is midsole. A two-part, firm and soft-density midsole deliver a rocking effect from your heels to your toes. The second layer is kinetic wedge technology is an ultra-soft...
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...Classical period was the foundation of Renaissance art. That tradition was transformed by the influence of recent developments and the application of newly discovered scientific knowledge. The integration of science into art was an important development. The social transformation that occurred during the Renaissance greatly influenced the arts. The change in the overall atmosphere contributed to artistic experimentation and innovation. Urbanization led to the accumulation of wealth in cities and allowed for patronage of the arts by other than the Church. The public became much more diverse with wider tastes and interests which created a new demand for a variety of artistic forms and content. Prior to the Renaissance, painting and sculpture were focused mainly on religious themes and were used solely to decorate churches and cathedrals. In the Renaissance they became respected independent art forms. Artists turned to a variety of subjects including nature scenes, portraits, mythology, and depictions of daily life. There were several notable innovations in art during the Renaissance. Renaissance artists began to use perspective in their work to give three dimensional depth and...
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...Through the time technology has been innovating the way of mobile communications Touchscreens made phones more intuitive than ever, and the next generation of screens promises to revolutionize our habits yet again. Several companies are working on the first phones with flexible screens, expected to hit the shops by late 2012. The innovation inside these bendy screens is OLEDs (Organic Light Emitting Diodes) - thin films of organic molecules that produce light when you run an electric current through them. Often less than a millimeter thick and offering a bright, crisp image with low power consumption, it’s not just flexibility that makes OLEDs a popular choice. Mobile phone business is one of the most rapid growing industries. Not so long ago, the popular check phone was Nokia 3310 with mere basic functions: call, text messaging and the only bearable game, snake. However, significant improvement has been made since then. We now have so many variety of phones that surpasses the basic function, smart phones for example allows you to connect to social media conveniently, GPS, video conferencing etc Flexible bracelet The Philips Fluid Smartphone designed by Brazilian designer Dinard da Mata looks like one of those "Slap Wrap" slap bracelets kids used to wear in the 90s. Flexibility is one thing that makes it differ from conventional smart phones. Made of OLED, it can keep all the features of a smart phone available while adding the extra advantage of turning into a bracelet...
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