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Brinjal

In: Business and Management

Submitted By Sanjana20bhowmik
Words 640
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QUESTIONNAIRE FOR FARMER I. PERSONAL DETAILS- Name | Total Land Holding | Village | | Tehsil | | District | | State | | Pin Code | | Mobile No | | In terviewer | | Date | |

II. CROP DETAILS- S.N | Variety | Acreage(Acre) | DOS | DOT | Date of 1st picking | Interval of picking | No. of pickings | Yield quintal/acre | R | S | Investment in plant protection(Rs) | Investment in insecticides(%) | | | A | S | T | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
*Note- 1. A=Autumn-Winter, S= Spring-Summer, T =Total
2. DOS= Date of Sowing, DOT= Date of Transplanting
3. R=Resistant , S= Susceptible
III. PROFITABILITY- S.NO. | PARTICULARS | AMOUNT | | TOTAL COST | AUT-WIN | SPR-SUM | 1. | Seed cost | | | 2. | Nursery bed preparation | | | 3. | Nursery cost | | | 4. | Labour cost | | | 5. | Nutrient cost | | | 6. | Irrigation, if any | | | 7. | Land (Own/Lease) | | | | TOTAL | | | | YIELD | | | | AVERAGE PRICE /Q | | | | NET PROFIT | | |

III. INTENSITY OF DAMAGE DUE TO INSECTS- Pest | Autumn-Winter(Y/N) | Intensity Of Damage(Low/Med/High) | Spring-Summer | Intensity Of Damage(Low/Med/High | P1 | | | | | P2 | | | | | P3 | | | | | P4 | | | | | OTHERS | | | | |
NOTE- 1. P1-FSB, P2- Whitefly, P3-Jassid, P4-Mite 2. Low- 0-10%, Med- 10-40%,High >40% IV. DO YOU USE INSECTICIDE- YES/NO

V. INSECTICIDE USAGE PATTERN- Insect | Order of importance | General period Occurrence | Molecule used | Brand | PriceRs./acre | Doseper acre | Time of appl. | Control duration | Criterias considered | Application behaviorN/H | Satisfaction(Y/N) | P1 | | | M1 | | | | | | | | | | | | M2 | | | | | | | | | | | | M3 | | | | | | | | | | | | M4 | | | | | | | | | | | | M5 | | | | | | | | | P2 | | | M1 | | | | | | | | | | | | M2 | | | | | | | | | | | | M3 | | | | | | | | | | | | M4 | | | | | | | | | | | | M5 | | | | | | | | | P3 | | | M1 | | | | | | | | | | | | M2 | | | | | | | | | | | | M3 | | | | | | | | | | | | M4 | | | | | | | | | | | | M5 | | | | | | | | | P4 | | | M1 | | | | | | | | | | | | M2 | | | | | | | | | | | | M3 | | | | | | | | | | | | M4 | | | | | | | | | | | | M5 | | | | | | | | | NOTE- 1.Order of importance has to be ranked from 1 to 5
2. General period of occurrence- Period in which the attack of the listed pests generally occur ( Select from the options given below)
[v=0-10 DAT, w=10-40 DAT, x= 40-70 DAT, y=70-100 DAT, z=100 and above] 3. Molecule used- M1/M2/M3/M4/M5 4. Time of application - When do you start taking control measure (Select from the options given below)
[v=0-10 DAT, w=10-40 DAT, x= 40-70 DAT, y=70-100 DAT, z=100 and above] 5. Control duration – in days 6. For criteria-Cconsider the following codes- a. Quick effect b. Duration of control c. Price d. Activity e. Ease of application f. Others 7. Application Behavior – N- Need based, H- Habitual VI. BRAND AWARENESS OF THE MOLECULE- PEST | MOLECULE | BRAND | TOP OF THE MIND RECALL(TICK MARK) | AIDED RECALL(TICK MARK) | UNAWARE(TICK MARK) | DURATION OF USE | P1 | M1 | | | | | | | M2 | | | | | | | M3 | | | | | | | M4 | | | | | | | M5 | | | | | | P2 | M1 | | | | | | | M2 | | | | | | | M3 | | | | | | | M4 | | | | | | | M5 | | | | | | P3 | M1 | | | | | | | M2 | | | | | | | M3 | | | | | | | M4 | | | | | | | M5 | | | | | | P4 | M1 | | | | | | | M2 | | | | | | | M3 | | | | | | | M4 | | | | | | | M5 | | | | | | OTHERS | | | | | | |
NOTE-
1. For duration- a= <1 year, b=1-3 years, c=3-5 years, d=>5 years

VII. REASONS FOR SWITCHING OF MOLECULES- S.no. | Reasons | Score (1-9) | 1. | Ineffective control | | 2. | Decreasing efficiency over years | | 3. | Broad spectrum | | 4. | Availability | | 5. | Promotional activities(visibility) | | 6. | Ease of use | | 7. | Price | |

VIII. RANKING OF THE QUALITY PARAMETER CONSIDERED WHILE CHOOSING THE PRODUCT(1-9) S.N | Quality Parameter | P1 | P2 | P3 | P4 | | | M1 | M2 | M3 | M4 | M5 | M1 | M2 | M3 | M4 | M5 | M1 | M2 | M3 | M4 | M5 | M1 | M2 | M3 | M4 | M5 | 1. | Efficacy (performance as % control of the target pests & Duration) | | | | | | | | | | | | | | | | | | | | | 2. | Crop Health (External appearance) | | | | | | | | | | | | | | | | | | | | | 3. | Broad spectrum | | | | | | | | | | | | | | | | | | | | | 4. | Ease of application | | | | | | | | | | | | | | | | | | | | | 5. | Quick effect | | | | | | | | | | | | | | | | | | | | | 6. | Price | | | | | | | | | | | | | | | | | | | | | IX. If any new molecule is launched in the market, will you buy it? (tick mark) a. Definitely would move b. Will move after seeing the results c. No, I am satisfied with the current products d. No Opinion X. Preference of price-___________________________(Rs) XI. SOURCE OF INFORMATION AND ITS RELIABILITY- SOURCE OF INFORMATION | REALIABILITY (Score from 1-5) (1-least preferred, 5- most preferred) | Dealer/ Distributors | | Opinion leaders | | Fellow Farmers | | Print Media | | Electronic media | | Campaigns | | Company representatives | | Govt. Officials | | Scientists | | Kisan mela | | Others | |
Thank you for your valuable time!

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