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British Airways Corporate Communication

In: Business and Management

Submitted By abhinavkjs
Words 3021
Pages 13
Name- Abhinav kalra

Class- PGDM (RM)

Roll no. 56

British Airways Corporate Communication

Contents
1. Summary ......................................................................................................................................... 3

2. Introduction .................................................................................................................................... 4

3. Corporate Communication Strategy ............................................................................................... 5

4. External Communication................................................................................................................. 7

5. Internal Communication ..................................................................................................................... 8

6. Corporate Image, Identity and Reputation ..................................................................................... 9

7. Conclusion..................................................................................................................................... 11

8. Biblograpghy .................................................................................................................................. 12

Any organisation that fails to realise the need and importance of communication (corporate communication) is certain to fail in this highly competitive corporate world.

An organisation needs to define their corporate image as a means to improving corporate performance, and this is done by corporate communication (Van Riel, 1992). Different corporations use different corporate communication strategies to communicate with their concerned parties like their...

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