Free Essay

British American Tobacco Investment Strategies: Past 5 Years

In:

Submitted By pietrodigiulio
Words 1360
Pages 6
Investment strategy
The information provided below have been mainly extracted from the Annual Reports of the five-year period subject to analysis.

INTRODUCTION BOOK

In the last five years, the tobacco industry has remained fairly stable, with little M&A activity undertaken by the leading industry players.

British American Tobacco aims to increase its market share and to become the biggest publicly-listed tobacco company. In pursuing this intention (objective, goal), the company has completed a number of strategic investments and partnerships focused on its future growth. The analysis is conducted on a year-by-year basis, highlighting the most important M&A activities undertaken by the company.

2011 has been an important year for the company: it has completed the acquisition of Productora Tabacalera de Colombia, S.A.S. (Protabaco) in a deal worth £295mil.The main aim of this acquisition was to increase the volumes and profits in the American region. The volumes in that region were down more than 1bn to 142bn due to a contraction of sales in Brazil (mainly due to the high rate of illicit trade of tobacco products) but an increase in sales in Colombia partially offset it and the company’s revenues increased from £3,558mil to £3,742mil (at constant rates of exchange). In addition, this acquisition led to a growth for the Global Drive Brands and Mustang, one of the most popular brand acquired in the acquisition.
In the meanwhile, the company established a stand-alone company, Nicoventures Ltd. After a market report showed that only 150,000 out of 10m smokers in the UK were buying nicotine products, the company decided to invest in this subsector with significant margins of development and great opportunities to exploit. The main focus of the company was the development and commercialization of nicotine products approved by the competent authorities (Medicine and Healthcare Products Regulatory Agency in this case).
As a natural extension of the company’s long-term focus on growth and tobacco harm reduction, in 2012 the company acquired the UK-based company CN Creative for £62m. The company was specialized in electronic cigarette technologies and already owned R&D facilities. In addition, CN Creative had already launched several regulatory approved products onto the market and had other innovative products in the development pipeline. Following this acquisition and the creation of Nicoventures, the company invested a total amount of £171m in R&D as well as marketing innovations in 2012. The main reason behind these significant investments is that this new markets will create long-term growth opportunities and will help the evolution of the company’s approach to the tobacco harm reduction. Considering that at the time of the events the e-cigarette market was under-developed, these investments were a smart move. First of all, British American Tobacco gained know-how in this specific field. Secondly, it helped the company to understand the customers’ preferences (and their development over time) avoiding the risk to be caught unprepared when the market would have exploded. Since then, the company has launched several e-products and has been recognized as the first global tobacco company to launch a Next Generation Product (NGP) in the United Kingdom.
In 2013, looking for new opportunities in the Asian-Pacific region, the company signed a joint venture agreement with the Chinese National Tobacco Company. In 2013 CTBAT International ltd, with headquarters in Hong Kong, officially started its business operations. The agreement mainly involved the Key Strategic Brands (KSB) State Express 555, for which the new company had to manage worldwide the international cigarette trademark and the management of the worldwide rights outside China of the Shuang Xi, one of the oldest and most influential cigarette trademarks in China. This partnership bore fruit: in 2014 the volumes for the brand State Express 555 grew by 24.7% in Cambodia, China and for the Global Travel Retail, offset in part by a slight decline in Vietnam which experienced a growth of 26.7% the previous year. The brand also involved in the agreement, Shuang Xi, was successfully launched in new markets, such as Russia, Pakistan and Poland. Moreover, in the same year the company signed an agreement for another joint venture with a Myanmar company, IMU Enterprise, part of the SWH group. The agreement provides the manufacture, distribution and marketing of the UK-based company’s brands.
Thanks to these partnerships the total revenues for the Asia-Pacific region grew by 1.2% (at constant rate of exchange), especially driven by an increase of volume mixed to an increase of price in Pakistan, Bangladesh, Taiwan, Japan and Malaysia.
In 2014 the company stopped its share repurchase program to take part in the big deal involving the RAI’s acquisition of Lorillard. The acquired firm was the third largest American tobacco company and the oldest continuously operating tobacco company in the United States. BAT invested £3.9bn ($4.7bn) in this deal to maintain its stake of 42% in Reynolds, which thanks to this acquisition became the second largest tobacco company in the US behind Philip Morris International. This investment led to a 2% increase (at constant rates of exchange) in the total contribution of Reynolds for the year 2014 and an increase of the share of post-tax results of associates and joint ventures of almost 25% (at constant rate of exchange) in 2015. This investment, together with the acquisition of the remaining shares not already owned in the Brazilian subsidiary Sousa Cruz in 2015, proved once again the strategy of the company to consolidate its leadership in the American as well as the global market. The company incurred a total cost of £1.7bn to acquire the shares not owned in the subsidiary and as a result its market share in Brazil increased, although there was a contraction in the sales due to a worsening of the economic environment of the country mainly due to illicit trade.
In 2015 the company also completed the acquisition of TDR for £400mil (€550mil) from Adris Group. TDR is a leading independent cigarette manufacturer, based in Croatia. This acquisition represented another signal of BAT’s objectives in terms of expansion of its position in the Central European market establishing a sustainable platform in the Balkans, in which the company had a low market share. In addition, the acquisition of TDR had an important impact on the company’s volumes: in 2015, BAT would have registered a decline in volumes of 1.1%, but thanks to TDR it had an increase of 0.5%.
2015 has also been a very important year for the e-vapour sector. A sharing agreement for vapour products technology has been signed with Reynolds and the acquisition of the Poland leading market in the Vapour Product sector CHIC Group has been completed. Both these activities show the company’s commitment towards this products, in order to exploit the big opportunities that this potential successful market can deliver in the future.

Reviewing all the M&A activities of British American Tobacco and their success, it is possible to understand the company’s main goal for the upcoming future: to strengthen its global market share and retain the second-place position in this market. In addition, the activities concerning the NGPs show the confidence of the company in its investments in Next Generation Products, sign that it strongly believes that its investments in all the fields, from the innovative cigarette products to the Next Generation Products will help it drive growth and build value for its shareholders in the short as well as the long term.

The company’s dividend policy has not been affected, as it is a policy focused on long-term sustainable earnings and so it is based on these activities. It is interesting to note that, as it also provides a reward for shareholders with an increase in dividends when considered feasible, in 2014 and 2015 the company’s payout ratio has been 71% and 74%, respectively. This is a sign also of the great strategic skills of the company’s management, able to capture all the opportunities arising in the global market, willing to make the company more and more competitive.

Similar Documents

Premium Essay

British American Tobacco Plc

...Corporate Reporting | | British American Tobacco was founded in 1902 and just 10 years after incorporation it was one of the world’s top 12 companies in terms of market capitalization. The group is the world’s second largest stock market listed tobacco group. With products being sold in over 180 markets worldwide, they have market leadership in over 50 markets. They have had a significant global occupancy in over a century and in 2011 alone, its subsidiaries had a sale of 705 billion cigarettes. They have 46 cigarette factories spread over 39 countries. (British American Tobacco, 2012) They employ a workforce of over 55,000 people worldwide. They work internationally with thousands of farmers, securing 70% of their raw material directly from farmers.. They have the most vertically integrated supply chain in the tobacco industry.(British American Tobacco, 2012) In 2011, the group agreed to purchase privately-owned Protabaco, the second largest cigarette company in Colombia. The deal was worth US$452 million and was internally financed. The group also set up a new company called Nicoventures, to develop and test alternative nicotine products. (The Financial Times, 2011) In December 2012, British American Tobacco acquired CN Creative, a UK-based start-up which specializes in the development of ecigarettes, for an undisclosed sum. (The Financial Times, 2012) Tobacco Industry: Tobacco companies have to deal with a highly competitive marketplace and despite the adversity...

Words: 2966 - Pages: 12

Premium Essay

An Appraisal of the Dividend Policy of British American Tobacco Bangladesh Company Limited (Batbc)

...and shareholder's satisfaction. This paper attempts to determine how the British American Tobacco Bangladesh Company Ltd. (BATBC) uses its dividend policy to increase the value of the firm and the impact of dividend policy on its stock price. We tried to illustrate and analyze net income, earning per share, cash dividend, stock dividend, dividend payout ratio and right share for empirical analysis of dividend distribution of British American Tobacco Bangladesh. The expectations of dividends by shareholders helps them determine the share value, therefore, dividend policy is a significant decision taken by the financial managers of any company. 1.2 Introduction: Dividend Policy is concerned with taking a decision regarding paying cash dividend in the present or paying an increased dividend at a later stage. The firm could also pay in the form of stock dividends which unlike cash dividends do not provide liquidity to the investors; however, it ensures capital gains to the stockholders. The expectations of dividends by shareholders helps them determine the share value, therefore, dividend policy is a significant decision taken by the financial managers of any company. British American Tobacco Bangladesh Company Ltd. is the market leader in cigarette manufacturing companies in Bangladesh. BATBC is a company faced with multifarious challenges of tobacco manufacturing industry. British American Tobacco Bangladesh Company Ltd. (BATBC) is one of the pioneer cigarette manufacturers...

Words: 5204 - Pages: 21

Premium Essay

Corporate Governance Practice of British American Tobacco, Bangladesh Ltd

...PRACTICE OF BRITISH AMERICAN TOBACCO, BANGLADESH LTD. JULY’ 2012 NAHID RIJWAN ID# 3-09-17-033 University of Dhaka Department of Management Studies MBA (Evening Program) Summer, 2012 Term Paper Course Title Course code Corporate Governance & Diplomacy EM 557 Course Teacher Md. Mesbah Uddin Topic Term Paper: Corporate Governance Practice of British American Tobacco, Bangladesh Ltd. 29- 07- 2012 Date Submitted by Name Nahid Rijwan Roll 3-09-17-033 CONTENTS Topic CHAPTER – 1 About British American Tobacco Bangladesh Business Principles of BAT, Bangladesh Standards of Business Conduct of BAT, Bangladesh: CHAPTER – 2 Corporate Governance Statement Board of Directors of BAT Bangladesh and Their Roles Relationship with Shareholders Accountability and Audit Compliance with Legal Requirements Employees Standards of Business Conduct CHAPTER -3 Corporate Social Responsibility Statement Probaho Socially Responsible Tobacco Production (SRTP) Deepto Afforestation CHAPTER - 4 Auditor’s Report to The Shareholders 16 12 12 13 14 15 6 7 9 10 10 10 11 1 2 3 Page CHAPTER - 5 Comparative Analysis of Bat Bangladesh’s Corporate Governance Compliance Status of compliance with the Provisions Denoted in the Code of Corporate Governance for Bangladesh, March 2004 Status of compliance with the Conditions Imposed by the Securities & Exchange Commission's Notification 21 19 18 REFERENCES 23 ANNEXURE - I 24 CHAPTER – 1 About British American Tobacco Bangladesh: ...

Words: 13287 - Pages: 54

Premium Essay

A Fire in the Global Village

...Village: Teaching Ethical Reasoning and Stakeholder Interests Utilizing Tobacco Lucien J. Dhooge Sue and John Staton Professor of Law Journal of Legal Studies Education Volume 29, Issue 1, pages 95–125, Winter / Spring 2012 [T]is a plague, a mischief, a violent purger of goods, lands, health; hellish, devilish and damned tobacco, the ruin and overthrow of body and soul.( Richard Burton, The Anatomy of Melancholy (1621), quoted in Philip J. Hilts, Smokescreen 185 (1996)) I. Introduction Tobacco has been an agricultural staple from the time of the first recorded European encounter with the plant in the fifteenth century.2 The pervasive nature of its cultivation and consumption has made tobacco one of the most profitable crops in world agricultural history.3 World production is estimated at thirteen billion pounds annually, originating in more than one hundred countries.4 This production has flourished, in part, due to the demand for cigarettes, the leading form of tobacco consumed in the global marketplace. The World Health Organization (WHO) has estimated that 1.2 billion people over the age of fifteen are regular cigarette smokers.5 In developed countries, 35 percent of men and 22 percent of women smoke cigarettes on a regular basis.6 In developing countries, 50 percent of men and 9 percent of women smoke cigarettes on a regular basis.7 Globally, smokers consume 5.5 trillion cigarettes every year, which translates into a consumption rate of one thousand cigarettes for...

Words: 4238 - Pages: 17

Premium Essay

A Fire in the Global Village: Teaching Ethical Reasoning and Stakeholder Interests Utilizing Tobacco

...Village: Teaching Ethical Reasoning and Stakeholder Interests Utilizing Tobacco Lucien J. Dhooge Sue and John Staton Professor of Law Journal of Legal Studies Education Volume 29, Issue 1, pages 95–125, Winter / Spring 2012 [T]is a plague, a mischief, a violent purger of goods, lands, health; hellish, devilish and damned tobacco, the ruin and overthrow of body and soul.( Richard Burton, The Anatomy of Melancholy (1621), quoted in Philip J. Hilts, Smokescreen 185 (1996)) I. Introduction Tobacco has been an agricultural staple from the time of the first recorded European encounter with the plant in the fifteenth century.2 The pervasive nature of its cultivation and consumption has made tobacco one of the most profitable crops in world agricultural history.3 World production is estimated at thirteen billion pounds annually, originating in more than one hundred countries.4 This production has flourished, in part, due to the demand for cigarettes, the leading form of tobacco consumed in the global marketplace. The World Health Organization (WHO) has estimated that 1.2 billion people over the age of fifteen are regular cigarette smokers.5 In developed countries, 35 percent of men and 22 percent of women smoke cigarettes on a regular basis.6 In developing countries, 50 percent of men and 9 percent of women smoke cigarettes on a regular basis.7 Globally, smokers consume 5.5 trillion cigarettes every year, which translates into a consumption rate of one thousand cigarettes for...

Words: 4238 - Pages: 17

Premium Essay

Tobacco

...Village: Teaching Ethical Reasoning and Stakeholder Interests Utilizing Tobacco Lucien J. Dhooge Sue and John Staton Professor of Law Journal of Legal Studies Education Volume 29, Issue 1, pages 95–125, Winter / Spring 2012 [T]is a plague, a mischief, a violent purger of goods, lands, health; hellish, devilish and damned tobacco, the ruin and overthrow of body and soul.( Richard Burton, The Anatomy of Melancholy (1621), quoted in Philip J. Hilts, Smokescreen 185 (1996)) I. Introduction Tobacco has been an agricultural staple from the time of the first recorded European encounter with the plant in the fifteenth century.2 The pervasive nature of its cultivation and consumption has made tobacco one of the most profitable crops in world agricultural history.3 World production is estimated at thirteen billion pounds annually, originating in more than one hundred countries.4 This production has flourished, in part, due to the demand for cigarettes, the leading form of tobacco consumed in the global marketplace. The World Health Organization (WHO) has estimated that 1.2 billion people over the age of fifteen are regular cigarette smokers.5 In developed countries, 35 percent of men and 22 percent of women smoke cigarettes on a regular basis.6 In developing countries, 50 percent of men and 9 percent of women smoke cigarettes on a regular basis.7 Globally, smokers consume 5.5 trillion cigarettes every year, which translates into a consumption rate of one thousand cigarettes for...

Words: 4238 - Pages: 17

Premium Essay

Corporate Social Responsibility: a Comparative Study on Fmcg Sector

...Assignment On: “Corporate Social Responsibility: A Comparative Study on FMCG Sector.” SUBMITTED TO: Sabrina Hoque Chowdhury Lecturer, UIU School of Business & Economics SUBMITTED BY: Group : A Section : NQ School of Business & Economics, UIU DATE OF SUBMISSION: 31-03-2013 United International University Group Details: NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur Rahman | | 20% | Table of Contents: No. | Name of Topic | Page No. | 1. | Introduction | 4 - 5 | 2. | CSR impact on Economy of Bangladesh | 5 - 6 | 3. | Sector overview | 7 - 7 | 4. | Company overview | 8 - 18 | 5. | Comparison | 19 - 19 | 6. | Recommendations | 19 - 20 | 7. | Conclusions | 20 - 20 | Introduction: History: CSR is about how companies manage the business processes to produce an overall positive impact on society. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's 'Social Responsibility of Businessmen', which posed the question 'what responsibilities to society can business people be reasonably expected to assume?. Writing on the subject in the 1960s expanded the definition, suggesting that beyond legal obligations companies had certain responsibilities to society20. In 1984, the celebrated management consultant Peter Drucker wrote about the imperative to turn social problems into economic opportunities21...

Words: 7464 - Pages: 30

Premium Essay

Cigarates

...relate how Malaysian Economy has managed to be “above water” which currently other countries face. (min1500words) 1.0 Introduction The use of cigarette for cigarette has been practiced for centuries. The cigarette plant has been grown in America since the 17th century and cigarette has been used in various forms since. The form of cigarette cigarette by rolling the leaves in fine paper was frequently done by hand for those who practiced it, which limited the habit of cigarette. In 1865, a man named Washington Duke from North Carolina began to roll cigarettes and sell them to others for profit. In 1883, James Bonsack invented a machine that could roll cigarettes and produce thousands per day. Bonsack began a business called the American Cigarette Company, which was the first company to produce cigarettes on a large scale. The mechanized production of cigarettes widely increased the popularity of cigarette, and made cigarettes much more accessible to those who wanted to smoke. Premade cigarettes were available for those who did not wish to roll their own cigarette and cigarettes became available in quantities by the pack. In the late 19th century cigarettes were being sold in packs and marketed throughout the United States. Cigarettes were packaged into containers of ten that were marked with the name of the company that manufactured them and various logos or designs. The packs of ten cigarettes sold for five cents each. Cigarette packages were made of paper with a small...

Words: 5090 - Pages: 21

Free Essay

Tobacco Industry

...Tobacco is one of the world’s largest consumer goods industries despite pressuring environmental forces that try to diminish its market share. It has a long withstanding global history as a profitable business model rooted on a leisure activity. The use of tobacco first started to spread in the late 15th century after a crewman aboard the Christopher Columbus voyage noticed Cuban natives igniting and inhaling smoke from dried tobacco leaves.  News returned to Spain, spreading the smoking experience, which lead to the production of the world’s first cigar.  By the 1600’s the use of Tobacco reached much of Europe, Asia, Africa and North America.   Although paper cigarettes were developed around the same time as cigars, the first push for factory production came in 1881 with the issuance of a patent for a cigarette rolling machine that could produce 120,000 units daily.  By 1944, there were roughly 300 billion cigarettes produced annually.[i] However, the industry would take a turn in 1964 when the Surgeon General of the United States reported the dangers and health risks of cigarette smoking.  The tobacco industry has been combating consumer health awareness, governmental restrictions and taxes, and anti-smoking lobbying despite increased profitability ever since its introduction to the global market. Estimates place the current industry revenue at $465BN and gross profit at $280.3BN for 2010.  After taxes the estimated net profit will account for approximately 8.5% of...

Words: 14792 - Pages: 60

Premium Essay

Smoke-Free Ontario Strategy Evaluation Report

...Smoke-Free Ontario Strategy Evaluation Report Ontario Tobacco Research Unit November 2012 Smoke-Free Ontario Strategy Evaluation Report Suggested Citation: Ontario Tobacco Research Unit. Smoke-Free Ontario Strategy Evaluation Report. Toronto: Ontario Tobacco Research Unit, Special Report, November 2012. Ontario Tobacco Research Unit ii Smoke-Free Ontario Strategy Evaluation Report Acknowledgements Many people were involved in the preparation of this report. Key authors are Robert Schwartz, Shawn O’Connor, Alexey Babayan, Maritt Kirst, and Jolene Dubray. Marilyn Pope, David Ip, Pamela Kaufman, and Marian Smith provided editorial comments on an earlier draft and Sonja Johnston provided production assistance. The interpretation and opinions expressed in this report are the responsibility of the Principal Investigators of the Ontario Tobacco Research Unit (OTRU):         Susan Bondy, University of Toronto K. Stephen Brown, University of Waterloo Joanna Cohen, Johns Hopkins Bloomberg School of Public Health, University of Toronto Roberta Ferrence, University of Toronto, Centre for Addiction and Mental Health John M. Garcia, University of Waterloo Paul McDonald, University of Waterloo Robert Schwartz, University of Toronto, Centre for Addiction and Mental Health Peter Selby, Centre for Addiction and Mental Health, University of Toronto Ontario Tobacco Research Unit iii Smoke-Free Ontario Strategy Evaluation Report Table of Contents Acknowledgements...

Words: 43612 - Pages: 175

Premium Essay

Jhjl

...CORPORATE STRATEGY AND DIVERSIFICATION Definition of Corporate Strategy Business Strategy addresses the question How should a firm or business compete with sustained advantage in a given competitive environment? Corporate Strategy addresses the question What should be the appropriate scale and scope of the enterprise? Corporate Strategy therefore influences how large and how diversified a firm should be. The definition of a business determines to a large extent the Corporate strategy. A firm can be a single business firm operating in a single industry environment with a fairly apparent definition. On the other hand a large and widely diversified firm with many different businesses each operating in a different industry environment, faces the challenge of defining each of its various businesses as well as developing an overall definition. It is easier for Microsoft to define its business than it is for G.E. or the Tata group to develop an overall business definition. Why do Firms Diversify. 1) To Grow. Growth is an implicit objective in nearly all organisations. Stock markets tend to reward growing companies. Managers find growth extremely attractive because it hold out the prospects of increased earnings for the firm leading to increased compensations for themselves. They also see the acquisition of new knowledge as instrumental in improving their self actualisation prospects. 2) Fuller utilisation of Resources and Capabilities. Firms find that they have un utilised...

Words: 3257 - Pages: 14

Premium Essay

Indian Tobacco Company: a Strategic Analysis

...Goswami (ABM08012) Anuj Saraf (PGP27204) Kaushal Mathur (PGP27219) Sudhanshu Chawla (PGP27255) Section “D” Group 1 Letter of Transmission TO: Prof. Arun K. Jain, Strategy Group Indian Institute of Management, Lucknow FROM: Group 1, Section D Strategic Management Class DATE: March 23, 2012 SUBJECT: Strategic Analysis of ITC Ltd. Dear Sir, You had entrusted us with a project to analyze the strategy of any company of our choice using the frameworks given in the prescribed textbook. We chose ITC Ltd. for this project as it is one of India’s oldest and most diversified companies. This report begins with analyzing the strategic direction of the company which emanates from its vision & mission statements. It then looks at the decisions that the company has taken to achieve its vision by analyzing the environment it operates, the value chain and the core competencies that it has developed over the years and the key factors instrumental in its success. We end by commenting on its future prospects based on our analysis. We are grateful to you for providing us this opportunity to learn the strategic issues in contemporary businesses and giving us the necessary guidance in completing the project. We would also like to thank the entire faculty who taught us in the first year at this college. Their teaching has given us a holistic perspective which was essential for completing this assignment. Our primary resource for research has been the ITC...

Words: 24299 - Pages: 98

Free Essay

Business Culture of Uk

...BUSINESS CULTURE OF UK K2014 5/1/2014 EXECUTIVE SUMMARY In this executive report, key cultural benefits of UK are evaluated. When we intend to start business in any country it is very crucial to have knowledge of business culture of the country. Culture defines the complex of distinct elements from a spiritual, material, intellectual and emotional point of view, which describes society or a social group. Furthermore, the culture includes not only art but literature as well as the community’s way of life, the fundamental human rights the values systems, the traditions and the beliefs. A businessman or an entrepreneur must have knowledge about the business custom, legal and political issues to get competitive advantage. He must analyze economic, investment or market areas and also identify the customer preferences, living standards, income pattern, GNP, GDP, inflation rate and tariffs etc. This country-specific research gives a comprehensive description of British business culture which will be helpful to interact more effectively with British clients and colleagues. TABLE OF CONTENTS Introduction ----------------------- 03 Culture objective ----------------------- 03 - 04 The Culture Analysis -----------------------...

Words: 4369 - Pages: 18

Premium Essay

Acca

...leading the way to identify and communicate their environmental and social performance. Companies such as these are contributing towards the advancement of sustainable development and performance. 3 introduction Welcome to the ACCA report of the Judges for the malaysia sustainability reporting Awards (masrA) 2011. ACCA and our supporting partners for the masrA 2011 would like to thank all the companies that participated this year. Since the last ACCA MaSRA, the world of corporate social responsibility and sustainability reporting has been undergoing tremendous change. This is reflected in the various developments on the international and local front. Nationally, Bursa Malaysia remains a key driver of sustainability reporting for corporate Malaysia. Following the development of the CSR framework in 2006, Bursa Malaysia launched the sustainability portal and Guide for Directors in 2010. This initiative recognises that the sustainability agenda needs to be driven from the boardroom and embedded within a corporate strategy. The Environment, Social and Governance (ESG) Index scheduled to be launched in late 2012 will be Bursa...

Words: 8082 - Pages: 33

Premium Essay

Case Study

...PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X | | 2-2 Cultural Norms, Fair and Lovely, and Advertising | | | | X | X | | | X | | | X | X | | | | | | | | 2–3 Starnes-Brenner Machine Tool Company – To Bribe or Not to Bribe | | | | | X | | X | | | | | | | | | | X | | | 2-4 Ethics and Airbus* | | | | X | X | X | X | | | | | | X | | | | | | | 2–5 Coping with Corruption in Trading with China | | | | | X | X | X | | | | | | | | | | | | | 2–6 When International Buyers and Sellers Disagree | | | | | | | X | | | | | | | | X | | | | | 2-7 McDonald’s and Obesity | ...

Words: 50890 - Pages: 204