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Brm/353

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BRM/353

Apple iPad Air Promoted and proposed by Apple Inc., the iPad is and iOS operated line of tablet computers. The first tablet computer designed by Apple was the Newton MessagePad 100, which was announced in 1993. Apple had also established a sample PowerBook Duo based tablet, which was known as the PenLite, but chose not to retail it to prevent having an effect on the MessagePad sales. In 2007, Apple decided to re-enter the mobile-computing markets and introduced the iPhone. The iPhone is smaller in size than the iPad and features a mobile phone and a camera while also initiating the finger-sensitive multi-touch touchscreen of Apple's iOS mobile working structure. The release of the iPad had been assumed for numerous years by the end of 2009. Many rumors spoke mainly about “Apple’s tablet” and suggested names such as the iTablet. In January of 2010, Steve Jobs introduced the iPad at an Apple press conference in San Francisco (Ritchie, R. 2014, October 6). The first Apple iPad was released in April of 2010. The use of the iPad is constructed throughout the device's wide range of a touch screen, which includes a simulated keyboard. The iPad contains already installed Wi-Fi and on certain styles, a cellular connection. On a financial conference call in October of 2010, Steve Jobs stated that Apple retailed more iPads than Mac computers for the fiscal quarter. Before the actual unveiling of the iPad 2, Apple retailed more than 15 million iPads that were first-generation and at the end of 2010, reached 75% of tablet PC sales. According to PCMag, there has been over 200 million iPads sold as of June 2014 (Apple iPad Reviews, News, Tips | PCMag.com. 2011, May). The Apple iPad was chosen for the basis of this assignment because Apple is a strong and well-developed brand and the iPad has numerous features to be discussed. The iPad has become revolutionary to the…...

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