...The Broadway Café CIS – 500 Abstract The Broadway Café has seen a decrease in all aspects of the business. Outdated business practices are still being used because the previous owner never saw the need to upgrade. New business practices such as the use of technology will be put in place to compete with competition in the area. Due to the fact marketing has never been used at The Broadway Café; different marketing strategies will be implemented so that the business should at least see a turnaround in profits very quickly. Management will also be an area that will be overhauled, therefore management and employees will become more efficient and effective. The Broadway Café The Broadway Café has been in the family for years, but as of recently the business has suffered due to very outdated business practices and old marketing strategies. To turn the family business around and start seeing a profit again the business as a whole needs to be revamped. The main objective is profit so we have to become more aggressive and get that advantage that my grandfather had back when first opened the café. Also we need to catch back up with the times of the 21st century and use these tools that are at our disposal. We need to first keep our current customers while attracting new customers. To organize such an effort we will implement a new frequency reward program. We will have the cards on display for pick up, the card we say something in the form of once you buy your fourth item...
Words: 2513 - Pages: 11
...B Broadway Cafe | Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development | | The following report provides a comprehensive analysis of Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development regarding the Broadway Café. | | | | Contents: 1. Introduction – p3 2. E-coupons vs. Paper coupons – p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6 5. Benefit of tracking response rates of m-coupons and forwarding by customers – p7 6. Virtual world business in the real world – p9 7. Customer relationships in a virtual world – p10 8. Virtual Customer Service Strategy – p10 9. Difference in Supporting Second Life Customers vs. Real and Web Customers – p11 10. Security and Ethical Issues Regarding Second Life – p12 11. Pros and Cons of Using an Employee to Build you a Custom System – p13 12. Pros and cons of using of purchasing a COTS – p14 13. A Smooth Transition with Older Employees and the New System – p15 14. Conclusion – p16 15. References – p17 1. Introduction: Recently I have inherited a coffee shop from my late grandfather, the Broadway Café. The café is located in downtown Charleston, WV and offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Opened in 1952, the Broadway Café has enjoyed the benefit...
Words: 4198 - Pages: 17
...acquired the rights to the Broadway Café, we, Gem Global Consulting Group, have developed a new, successful business plan designed to revitalize the Broadway Café. Our strategy will take into account the several factors that make up the current business situation. These factors include the opportunity to implement Information Technology systems and supply chain improvements, the broad range of products offered by the Broadway Café, the competitive environment, and the fact that the café has been a hotspot for several years before the decline in sales over the past 5 years. Our plan will also focus on positioning the Broadway Café to regain market share from competitors, and improving Electronic business procedures, employee ethics, and customer security. In conducting our thorough analysis, we at Gem Global have concluded that the Broadway Café is poised to spring ahead and has the opportunity to become a once more valuable enterprise. We envision the Broadway Café as becoming the market leader via technology implementation, business collaboration, and strategic planning. With regards to the competitive environment, the city of East Lansing has many competitors in the coffee market, including traditional coffee shops, such as Starbucks, Bigbys, Espresso Royal, as well as the residence hall cafeterias and Spartys. Other competitors include sandwich shops, such as Cosi and Panera, which, although not coffee shops, are in competion with the Broadway Café’s deli offerings. ...
Words: 3349 - Pages: 14
...1Running head: BROADWAY CAFÉ 21ST CENTURY The Broadway Café Enters the 21st Century Student Name School Name Class Name Professor November 6, 2011 Abstract The Broadway Café is a family coffee shop located at 1225 S. Broadway in Baltimore, Maryland. The Café offers many different kinds of coffees, teas, baked goods, homemade soups, sandwiches, and salads. For many years this was the place to meet with family and friends to relax and have pleasant conversation. For the past five years, however, business has been declining. At one time the Café held the competitive advantage; however, that is not the case now. To compete in today’s marketplace Broadway Café must upgrade in all areas of operation and support. Competitive Advantage In order for an organization to survive in today’s marketplace they must have and maintain a competitive advantage. Competitive advantage can be defined as the strategic advantage one business entity has over its rival entities within its industry. This phenomenon occurs when a business acquires or develops an attribute that would allow it to perform far above its competitors. A tool used by organizations facing the challenge of gaining that competitive advantage is Michael Porter’s Five Forces Model. Since 1952 Broadway Café has been the only coffee shop in the neighborhood. There has been a decline in business due to other cafes opening over the years and now there is talk of a Starbucks opening just a few blocks away. Buyers...
Words: 1988 - Pages: 8
...Final Project The Broadway Café Part I and II CIS 500 Strayer University Your Name ABSTRACT Here you will summarize the outcome of you paper in one or two paragraphs. PART I. COMPETITIVE ADVANTAGE PROJECT FOCUS: (DO NOT INCLUDE THIS SECTION IN YOUR PROJECT – THESE ARE JUST THE DETAILS OF THE PROJECT) • Perform a detailed Porter's Five Forces analysis for The Broadway Cafe. • Be sure to highlight entry barriers, switching costs, and substitute products. • Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century. A paragraph describing what is and why you are using Porter’s Five Forces and the value you hope to gain in your analysis would be helpful for the reader and a great way to start your paper. Each section below should fully detail the force and what you will do in the café to help increase or decrease its power. You need to provide details to ensure you understand the material and can justify your analysis. A simple sentence or paragraph will not be enough to gain credit. You need to demonstrate your understanding of the material so be sure to explain in detail your analysis. Buyer power Since The Broadway Café has been in business since 1952 and has never had a single competitor in the neighborhood, buyer power is low. However this may change as Starbucks is going to open a store few blocks away. These programs may vary in form but all of them will require...
Words: 785 - Pages: 4
...The Broadway Cafe Advantage Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns, building loyalty among your customers, and remaining competitive in a changing market? Developing a strategy will help to communicate goals and priorities to employees. It would also improve manages and employees’ abilities to make the right decisions in their day to day work. Inform the employees of the upcoming challenges and let them know that the company values their opinions and concerns regardless of the economic. As owner of the Broadway café would have to have conversation with the customer will be essential to build their trust and loyalty, so that they continue to shop at café. The best way to keep the customers inform is to make sure that they are inform of all the changes in the café. To keep customers updated and engaged will had to get up-to-date with the technology by acquiring a computer get engage in the new social networks like Facebook and Twitter are essential to build a communication with the current and future customers. Update Facebook and Twitter on occasion asking...
Words: 1633 - Pages: 7
...The Broadway Cafe Stephanie Williams CIS500 Strayer University 2/6/2011 Contents Competitive Advantage 3 E-Business 4 References 5 Competitive Advantage The Broadway Café Abstract The Broadway Café, I inherited from my grandfather which he started in Stone Mountain, GA in 1952 on Main Street. It has been the local favorite for many years. The café offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Unfortunately, business has not been good lately. The café will benefit from upgrading its business techniques with information systems. The knowledge from my grandfather and older employee will be preserved, a new generation of customers will be attracted and it would help management in making strategic decisions in the future. We need to take these steps of improvement in order and catch up the technology and techniques of the 21st century. Over the last year Main Street in Stone Mountain, where the café is located, has undergone a magnificent face lift the projects valued over $1 million dollars, which will bring more customers to downtown. Porter’s Five Forces Analysis The coffee business has been on an incline over the past few years, especially with regard to specialty coffees (Yahoo 2010), which are being sold at specialty shop like Starbucks, Panera Bread, and Krispy Kreme., along with the increase of people drinking more coffee. The consumer has so many brands...
Words: 985 - Pages: 4
...THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also going to talk about running today's coffee shops with today's technology. Wi-Fi allows us to access the Internet, check our bank accounts, and read electronic books & magazines. Another piece of technology we're going to talk about is a Point of Sale or POS unit, which is an electronic cash register. THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 3 History Coffee supposedly started in Constantinople, Turkey. According to the International Coffee Organization: “The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed...
Words: 2566 - Pages: 11
...Introduction I inherited The Broadway Café coffee shop from my grandfather and it was a hotspot for many years, but for the last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and only marketing was word-of-mouth. To bring café into the 21 century we need a website for online presence, and providing wireless hotspot to gain a competitive advantage. As I have mentioned earlier we need presence on the internet. Most of our young generation has latest technology like laptops, iphones and blackberries with internet access. As Baltzan & Phillips (2009) have stated in their book, 69 percent of North American, 54 percent of Australian and 40 percent of European will use internet by 2010. We are going to provide a wireless hotspot and also add Kiosk for our customers to order their products from those computers during rush hours. With website creation and marketing we can bring more customers to our café. We will pay affiliate to send traffic to our website to buy our products. Also we can put new products, deals and coupons on our website so customers know what new coffee products are available and how different are our price from our competitors. With E-business we can sell our coffee products worldwide and increase our sale. As Baltzan & Phillips (2009) stated in their book, “Ebusniess provides an easy way to penetrate a new geographic territory and extend global reach. Large, small, or...
Words: 816 - Pages: 4
...Page 1 The Broadway Café One first things I would do in order to create a Competive Advantage for my café would be to have Lattes for the Lactose Intolerant. The Lattes would consist of Soy, 2 percent, or any Lactose based products. Furthermore, I would utilize the most focused differentiation business strategy in the hopes of tapping into potential forgotten or overlooked segment of society. Hopefully, this first-mover advantage would draw in so many new customers which impacted the market share, that I was able to use Environmental Scanning - the acquisition and analysis of events and trends in the environment outside of the Café. The Café would benefit from customers’ low Buyer Power but they would be rewarded with our lactose intolerate friendly products. Frappachinos, Expressos, and Smoothies would be mainly exclusive to our shop and ours alone. Our buy one get one free promotion deals would garner enough interest to develop a strong customer base. Once our customer base has been established, we would offer more deals like free coupons on other menu items and coupons to get into Six Flags for half price. The Café’s Supplier Power would be favorable due to the fact that we would be one of the few shops offering such a diverse menu. Even our Ham and Cheese sandwiches and the Roasted Tomato & Mozzarella Panini will have specially blended cheeses for our lactose intolarant customers. Our Café would see to it that none of our suppliers attempt...
Words: 768 - Pages: 4
...I have recently inherited my grandfather’s coffee shop, The Broadway Cafe, which is located in downtown Columbia, South Carolina. The cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. The café was first opened in 1952, and was a local hotspot in the area for many years. Downtown Columbia, SC is definitely a great area to have such a business. It is a vibrant commercial and residential city center. There are numerous businesses, law firms, banks and real estate corporations; also located in the downtown area of Columbia, are the University of South Carolina, the Columbia Museum of Art, Columbia City Ballet, and the Nickelodeon Theatre. Although my grandfather was an expert at running the coffee shop then, it is now outdated. The café has no computers, no records of the café’s regular customers, or records of the family recipes for the baked goods and soups. These very important objects are nonexistent today, because my grandfather kept them locked away in his terrific memory. Other issues are all ordering takes place manually, as well as the inventory, employee payroll, and marketing coupons are all tracked in a notepad. The Broadway Café does not have a Website either, which truly hurts business in this current day of technology. Because of these weaknesses that Broadway Café possesses, business has been steadily declining, over the last five years. By using key winning resources, we will...
Words: 2328 - Pages: 10
...This is a Customer Relationship Management doc Customer Relationship Management (CRM) Making Business Decisions I: Virtual Customers Dianne Davis Professor Otto Strayer University March 12, 2012 Businesses today face several challenges, the greatest of which is how to present one’s company in a global marketplace and get noticed. In the past, the smallest entrepreneurial companies had to rely on word-of-mouth, costly advertising, and marketing campaigns, and face –to-face networking. Because of social media sites, such as Facebook and Twitter virtual worlds can accommodate businesses in the real world. Customer relationships in a virtual world are a delicate matter. The design of a web site is very important for presenting a favorable face to the customer. Similarly, the design of a business in SL is of chief importance. In a world where anything-goes design-wise, how do you want your customer service representatives to appear? The business must present something fantastic, that it could not present in the real world, if it wants to draw visitors into it. Second Life provides a medium for simulating real world interactions online. It has the same benefits as teleconferencing or videoconferences, the ability to assemble many people from all around the world into real-time interactions. NPR’s Science Friday makes great use of this tool, hosting a studio...
Words: 1783 - Pages: 8
...| The Broadway Cafe | CIS 500 | Jaya Nanditha, Roslyn Hall, Fardaoussi Mohamed, Francis K. Dunor, | | 2/4/2012 | The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model is buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use to rebuild a failing eatery located downtown called Broadway Café. The Three Generic Strategies are Cost Leadership Generic Strategy, Differential Generic Strategy and Focus Generic Strategy. We will also discuss how ebusiness can help the Broadway Café achieve a competitive advantage. Focus of ebusiness will be marketing, finance, accounting, sales, customer service and human resources. Final Project: Broadway Café - Part 1 & 2 | The Broadway Cafe This paper will discuss creating Competitive Advantage in business through business decisions using the Porter’s Five Forces Analysis and Porter’s Three Generic Strategies. In addition, this paper will discuss how ebusiness can be used in making business decisions to gain competitive advantage. A fictitious business, called the Broadway Café will be the model business in which these business practices will be applied. The Broadway Café is a business in the...
Words: 2129 - Pages: 9
...Running head: THE BROADWAY CAFÉ The Broadway Cafe Information Systems for Decision Making CIS 500 by Penny Bailey Strayer University Professor Victor Williams November 4, 2011 Introduction: The Broadway Café is a family inherited business located in Greensboro, North Carolina, which has been in business for nearly 59 years. The coffee shop specializes in coffees, teas, homemade sandwiches, soups, salads, and equipped with a full size bakery. At one time the café was once a hot spot for many years but within the last five years business has been declining tremendously. My grandfather who once owned the café incorporated a great sense of business during his time but since then lots of things have changed over the years. These changes cause for many new and improve systems to take place in order to keep the business running successfully in today’s competitive society. My grandfather had such a terrific memory such as memorizing all of his customer’s names as well as family recipes for different soups and other foods. His record keeping system was simply kept on a notepad along with other important business information such as payroll and marketing coupons. My grandfather did not use advertisement for his business so word-of-mouth was how people knew of the café. As of today, the café still operate as it did back when my grandfather first opened it. In order to bring the café up to being competitive with other businesses in the 21st Century, it must be upgraded...
Words: 1592 - Pages: 7
...Abstract A Traditional coffee shop, The Broadway Café was founded in 1952, and it was a local hotspot for many years. The Broadway Café still operates these days without technology. However, with the rapid growing technologic in business, the companies that do not adapt to the technology age possibly will find themselves with difficulties to survive the strong competition. In order to the Broadway Café survive the business competition, its needs an upgrade technologic on the entire system. The Café has as an advantage to be the first coffee business on the neighborhood. The café have also a wide variety of options available at the menu. But now the situation is changing the competitors are arriving with technologically advanced, and with wholesale coffee business in the market. To move the Broadway Café into the current century we need to upgrade its business perform with the information systems. New technology and competitive advantage strategy will conduct future decisions to maintain and bring new costumers to the Cafe. Through the IT and a good management the Broadway Café will have capacity to reach a competitive advantage over its adversary. It will enables the Broadway Café to create better price for its customers and superior income for it self, by delivering the equal products as a competitor but with lower cost, and by delivering unique variety of menu that exceed advantage those competing products. The Broadway Café will make every effort to maximize its profits...
Words: 3306 - Pages: 14
