...The Broadway Café CIS – 500 Abstract The Broadway Café has seen a decrease in all aspects of the business. Outdated business practices are still being used because the previous owner never saw the need to upgrade. New business practices such as the use of technology will be put in place to compete with competition in the area. Due to the fact marketing has never been used at The Broadway Café; different marketing strategies will be implemented so that the business should at least see a turnaround in profits very quickly. Management will also be an area that will be overhauled, therefore management and employees will become more efficient and effective. The Broadway Café The Broadway Café has been in the family for years, but as of recently the business has suffered due to very outdated business practices and old marketing strategies. To turn the family business around and start seeing a profit again the business as a whole needs to be revamped. The main objective is profit so we have to become more aggressive and get that advantage that my grandfather had back when first opened the café. Also we need to catch back up with the times of the 21st century and use these tools that are at our disposal. We need to first keep our current customers while attracting new customers. To organize such an effort we will implement a new frequency reward program. We will have the cards on display for pick up, the card we say something in the form of once you buy your fourth item...
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...as you look out at thousands of people waiting to experience the thrilling show. This spectacle can be summed up in one word, Broadway. Theatres like this can be found all across America, but was originally in Manhattan, New York. Broadway formed a new kind of entertainment that helped shape American culture throughout challenges and trials. From how it started, to how it was shaped by war and depression, all these things helped created the image of bright lights and celebrities on Broadway. “New york is a place where you can really come across something very miraculous by accident,” said Michelle Young, author of “Broadway.” However, this culture wasn’t always as brilliant and glamorous as it is now....
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...BROADWAY Broadway refers to a location found in the theater district located in Manhattan in New York City. The first Broadway theatre opened around 1903 at the New York City and was called the Lyceum theatre. However, at that time other theatres had been established along Nassau Street.For a performance to be considered Broadway it must be held in any of the 40 professional theaters that have 500 or more seats found in this area located in the Theater District and Lincoln Center along Broadway, in the Manhattan borough of New York City. Along with London's West End theatres, Broadway theatres are widely considered to represent the highest level of commercial theatre in the English-speaking world. A performance to be held on Broadway is a mark of success that is considered to be the highest level attainable for commercial theater. Attending a production of Broadway theater is a popular tourist activity in New York. Over a billion dollars in Broadway theater tickets were sold in 2009 and 2010. Attending a Broadway show is a common tourist activity in New York. For a performance to be considered Broadway it must be held in any of the 40 professional theaters that have 500 or more seats found in this area. A performance to be held on Broadway is a mark of success that is considered to be the highest level attainable for commercial theater. Attending a production of Broadway theater is a popular tourist activity in New York. Over a billion dollars in Broadway theater tickets were...
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...Running head: THE E-BUSINESS MODEL TO MOVE THE BROADWAY CAFÉ INTO THE 21ST CENTRY Strayer University CIS 500 Prof. Elmer L. Buard February 14, 2012 Table of Contents Abstract 3 Introduction ………………………………………. 4 Business Competitive Advantages 4 Technology Competitive Advantage 5 Key Challenges 5 Broadway Café Stategies 6 Conclusion.....……………………………………………………………………………………..7 References………………………………………………………………………………................8 Abstract This paper reviews the e-business competitive advantage strategies using the success at Intel. When key value chain partners, such as Dell Computers and Cisco Systems, started their B2B e-procurement systems, they pressured Intel to convert B2B activities online. Organizations today frequently integrate Internet technology to redesign processes in ways that strengthen their competitive advantages. Success breeds imitation and invites more entries (Information & Management 40 (2003) 581-590). This examines the ever changing technology that is available to companies now that wasn’t available years ago. With looking at the e-business model, all of the existing coffee shops, Broadway Café has to standout in order to survive in this competitive industry and obtaining new customers, keeping existing customers. Introduction: THE E-BUSINESS MODE TO MOVE THE BROADWAY CAFÉ E-business has received much attention from entrepreneurs, executives, investors, and industry observers using the internet...
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...Running head: THE E-BUSINESS MODEL TO MOVE THE BROADWAY CAFÉ INTO THE 21ST CENTRY Strayer University CIS 500 Prof. Elmer L. Buard February 14, 2012 Table of Contents Abstract 3 Introduction ………………………………………. 4 Business Competitive Advantages 4 Technology Competitive Advantage 5 Key Challenges 5 Broadway Café Stategies 6 Conclusion.....……………………………………………………………………………………..7 References………………………………………………………………………………................8 Abstract This paper reviews the e-business competitive advantage strategies using the success at Intel. When key value chain partners, such as Dell Computers and Cisco Systems, started their B2B e-procurement systems, they pressured Intel to convert B2B activities online. Organizations today frequently integrate Internet technology to redesign processes in ways that strengthen their competitive advantages. Success breeds imitation and invites more entries (Information & Management 40 (2003) 581-590). This examines the ever changing technology that is available to companies now that wasn’t available years ago. With looking at the e-business model, all of the existing coffee shops, Broadway Café has to standout in order to survive in this competitive industry and obtaining new customers, keeping existing customers. Introduction: THE E-BUSINESS MODE TO MOVE THE BROADWAY CAFÉ E-business has received much attention from entrepreneurs, executives, investors, and industry observers using the internet...
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...Below is a free essay on "Broadway Cafe" from Anti Essays, your source for free research papers, essays, and term paper examples. The Broadway Café 1 The Broadway Café Andrea Williams-Weston CIS500 Strayer University March 13, 2011 1 Contents Competitive Advantage ………………………………………………………… 3 Buyer Power ……………………………………………………………………….4 Supplier Power ………………………………………………………………….....5 Threat of New Entrants………………………………………………………….....6 Rivalry among Existing Competitors……………………………………………....6 Threat of Substitute Products or Services…………………………………………..7 E-Business………………………………………………………………………….7 Networks, Telecommunications and Wireless Computing………………………...8 Customer Relationship Management ……………………………………………..11 Systems Development…………………………………………………………….12 Conclusion………………………………………………………………………...14 References ………………………………………………………………………..15 2 Competitive Advantage The Broadway Café, established in 1952, is conveniently located in downtown Charleston. I have inherited my grandfather’s coffee shop that is a local hotspot for many years. The café offers several kinds of specialized coffees, teas, homemade sandwiches, soups, and salads. Moreover, the café has a full service bakery that bakes fresh breads, muffins, and desserts daily. My grandfather did everything manually and by memory. He kept track of the café’s inventory, payroll, and marketing coupons on a notepad. According to (Baltzan & Phillips, 2009, p. 21)...
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...GUIAS VIAJAR EXPERIENCIAS útiles para preparar tu VIAJE Guía de Viajes San Francisco SUMARIO 1.- Recomendaciones y consejos para la visita turística de San Francisco 2.- Vistas panorámicas de San Francisco desde el mirador Twin Peaks 3.- Puente colgante Golden Gate sobre la Bahía de San Francisco 4.- Puente colgante Oakland Bay Bridge por la isla de Yerba Buena en la Bahía 5.- Ambiente de ciudad china en el barrio Chinatown 6.- Tranvías de cable para paseos turísticos por la ciudad 7.- La Marina y Fisherman´s Wharf, zonas de atracciones en el paseo marítimo 8.- Excursión en ferry para visitar la Prisión de Alcatraz en la Bahía 9.- Casas victorianas Painted Ladies en el distrito Haight Ashbury 10.- Empinadas curvas en zig-zag de la calle Lombard 11.- Little Italy en el distrito de North Beach 12.- Vistas panorámicas desde el mirador de Coit Tower 13.- Calles empinadas en la colina de Nob Hill 14.- Castro, centro de la comunidad gay y homosexual de San Francisco 15.- Union Square, zona comercial del centro Downtown de San Francisco 16.- City Hall, edificio con una gran cúpula 17.- Palacio de Bellas Artes (Fine Arts) en La Marina 18.- Museo de Arte Moderno SFMOMA 19.- Rascacielos Pirámide Transamérica 20.- Misión Dolores de estilo colonial español 21.- Edificio de la Terminal de ferries del Embarcadero de San Francisco 22.- Travesía en ferry por la Bahía de San Francisco hasta Sausalito 23.- Excursiones en barco y ferry por la Bahía de San Francisco 24.- 8 visitas imprescindibles...
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...was given a full-page display. Kissing was a favorite pose encouraged by media photographers of service personnel during the war, but Eisenstaedt was photographing a spontaneous event that occurred in Times Square as the announcement of the end of the war on Japan was made by U.S. President Harry S. Truman at seven o'clock. Similar jubilation spread quickly with the news. Because Eisenstaedt was photographing rapidly changing events during the celebrations he did not have an opportunity to get the names and details. The photograph does not clearly show the faces of either person involved in this embrace and several people have claimed to be the subjects. The photograph was shot just south of 45th Street looking north from a location where Broadway and Seventh Avenue converge. Soon afterward, throngs of people crowded into the square and it became a sea of...
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...B Broadway Cafe | Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development | | The following report provides a comprehensive analysis of Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development regarding the Broadway Café. | | | | Contents: 1. Introduction – p3 2. E-coupons vs. Paper coupons – p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6 5. Benefit of tracking response rates of m-coupons and forwarding by customers – p7 6. Virtual world business in the real world – p9 7. Customer relationships in a virtual world – p10 8. Virtual Customer Service Strategy – p10 9. Difference in Supporting Second Life Customers vs. Real and Web Customers – p11 10. Security and Ethical Issues Regarding Second Life – p12 11. Pros and Cons of Using an Employee to Build you a Custom System – p13 12. Pros and cons of using of purchasing a COTS – p14 13. A Smooth Transition with Older Employees and the New System – p15 14. Conclusion – p16 15. References – p17 1. Introduction: Recently I have inherited a coffee shop from my late grandfather, the Broadway Café. The café is located in downtown Charleston, WV and offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Opened in 1952, the Broadway Café has enjoyed the benefit...
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...www.reach.ind.in Please circulate to all your friends, colleagues, relatives, associates and just about everyone on your mailing list. Let them gain too! Contents 1. 2. 3. 4. Exercise & Fitness Nutrition & Calorie Management Stress Management Ear Nose Throat Teeth www.reach.ind.in Exercise & Fitness 1. 2. 3. 4. 5. 6. Stamina (Cardio) Exercises Strength Exercises Mobility Exercises Back Exercises Yoga Weight Training www.reach.ind.in Stamina (Cardio) Exercises Walking: Excellent cardiovascular benefits for the advanced age groups.. Should be done briskly with swinging of the arms. Comfortable shoes must be worn. May be done morning or evening for 30-60 minutes.. Jogging: Suitable for younger age group below 50 years. 30 minutes is all that is required and may be done continuously, or jog and walk in between when fatigued. The pace of jogging is equal to that of a brisk walkrun on soft or grassy surface. Wear comfortable clothes and breathe freely. www.reach.ind.in Stamina (Cardio) Exercises Swimming: For those who know how to swim, 20 minutes of continuous swimming is sufficient. Alternately swim the length of a pool 10-20 metres, rest at the end for 30 seconds, swim back. 10 such lengths is good. Use any stroke you know. They are all of almost equal cardiovascular and muscular benefit. Cycling: For any age group. Minimum time 45-60 minutes of continuous controlled fast cycling. Cycling up slopes gives added benefit. Ordinary cycles are good enough...
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...Lin-Manuel Miranda Born January 16, 1980, Lin-Manuel Miranda grew into the big shoes of broadway productions. He started in elementary school, carried on throughout high school, and graduated from Wesleyan University. He did not jump back into the Musical theatre business till 2008 when he produced the music and lyrics to In The Heights. The broadway production won 8 awards including 4 Tony awards and 1 Grammy. Due to the success of the In The Heights, Miranda went on to work for music and lyrics for other productions. During the time, he made appearances on television in shows such as Modern Family, The Sopranos, and even films like The Odd Life Of Timothy Green. Miranda is famously known for his award-winning musical, Hamilton. Not only...
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...The Broadway Cafe Advantage Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns, building loyalty among your customers, and remaining competitive in a changing market? Developing a strategy will help to communicate goals and priorities to employees. It would also improve manages and employees’ abilities to make the right decisions in their day to day work. Inform the employees of the upcoming challenges and let them know that the company values their opinions and concerns regardless of the economic. As owner of the Broadway café would have to have conversation with the customer will be essential to build their trust and loyalty, so that they continue to shop at café. The best way to keep the customers inform is to make sure that they are inform of all the changes in the café. To keep customers updated and engaged will had to get up-to-date with the technology by acquiring a computer get engage in the new social networks like Facebook and Twitter are essential to build a communication with the current and future customers. Update Facebook and Twitter on occasion asking...
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...a musical based on the 1992 Disney animated film of the same name with music by Alan Menken and lyrics by Howard Ashman, Tim Rice and Chad Beguelin. Beguelin also wrote the book. The musical includes three songs written for the film by Ashman but not used there and four new songs written by Menken and Beguelin. The story follows the familiar tale of how a poor young man discovers a genie in a lamp and uses his wishes to marry the princess that he loves and to thwart the Sultan's evil Grand Vizier. If you’re granted three wishes to make during Disney’s “Aladdin” you’ll definitely want to use one to discover how the musical’s creative genies pull off the magic-carpet ride in the second act. Seriously, it’s amazing. Hands down one of the best Broadway shows I've seen. The theater itself is majestic and as soon as the show starts, you are whisked away to another world. All the costumes, light displays, scene props were of beautiful colors and saying that the magic carpet ride scene blew me away would be an understatement. The theater itself is absolutely gorgeous and beautifully timeless. The details of the theater and especially its ceiling are just fascinating and transported me back to when it was first built in the late 1800s to early 1900s... I almost felt like I would see Abraham Lincoln when I looked up at the balconies! Historical and stunning! My only real "complaints" was that I wasn't crazy about Jasmine as I found her voice to be too high-pitched to the point of annoying....
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...acquired the rights to the Broadway Café, we, Gem Global Consulting Group, have developed a new, successful business plan designed to revitalize the Broadway Café. Our strategy will take into account the several factors that make up the current business situation. These factors include the opportunity to implement Information Technology systems and supply chain improvements, the broad range of products offered by the Broadway Café, the competitive environment, and the fact that the café has been a hotspot for several years before the decline in sales over the past 5 years. Our plan will also focus on positioning the Broadway Café to regain market share from competitors, and improving Electronic business procedures, employee ethics, and customer security. In conducting our thorough analysis, we at Gem Global have concluded that the Broadway Café is poised to spring ahead and has the opportunity to become a once more valuable enterprise. We envision the Broadway Café as becoming the market leader via technology implementation, business collaboration, and strategic planning. With regards to the competitive environment, the city of East Lansing has many competitors in the coffee market, including traditional coffee shops, such as Starbucks, Bigbys, Espresso Royal, as well as the residence hall cafeterias and Spartys. Other competitors include sandwich shops, such as Cosi and Panera, which, although not coffee shops, are in competion with the Broadway Café’s deli offerings. ...
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...1Running head: BROADWAY CAFÉ 21ST CENTURY The Broadway Café Enters the 21st Century Student Name School Name Class Name Professor November 6, 2011 Abstract The Broadway Café is a family coffee shop located at 1225 S. Broadway in Baltimore, Maryland. The Café offers many different kinds of coffees, teas, baked goods, homemade soups, sandwiches, and salads. For many years this was the place to meet with family and friends to relax and have pleasant conversation. For the past five years, however, business has been declining. At one time the Café held the competitive advantage; however, that is not the case now. To compete in today’s marketplace Broadway Café must upgrade in all areas of operation and support. Competitive Advantage In order for an organization to survive in today’s marketplace they must have and maintain a competitive advantage. Competitive advantage can be defined as the strategic advantage one business entity has over its rival entities within its industry. This phenomenon occurs when a business acquires or develops an attribute that would allow it to perform far above its competitors. A tool used by organizations facing the challenge of gaining that competitive advantage is Michael Porter’s Five Forces Model. Since 1952 Broadway Café has been the only coffee shop in the neighborhood. There has been a decline in business due to other cafes opening over the years and now there is talk of a Starbucks opening just a few blocks away. Buyers...
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