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Brose Casestudy

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Submitted By marcphilip
Words 1298
Pages 6
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Homework Questions 1. What is the Brose Groups business and what are the critical success factors (CSF’s) in a business like Brose’s? [lists] What is there business: • Automotive Supplier • Turnover of 4 billion (2011) • Founded 1908 • Product: Car Parts • International (25 different countries) • Private Company (family owned) • Headquarters in Germany • Supplies over 40 auto brands • 14,000 employees Critical success factors: • 1990s acquisition of existing companies • acquired a wide range of functional software applications • Later standardize operations • R/3, an ERP application licensed by SAP • Supports over a 1000 business processes

|Benefits of Functional Application Software |Risks of functional application software |
|No reengineering of structure and existing processes needed |Software does not align with all of Brose business processes |
|Employees able to handle |Less oversight and measure of business process |
|No additional training is needed for new software |No real-time reports and process value chain integration |
|Lower costs in short term |Not able to accumulate comprehensive and accurate data |
|More specific |Handle complex processes |
| |Not able to cope manage fast growth |
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