...1.0 Executive Summary We are preparing to open a popcorn specialty shop in Hong Kong, the Pop Popcorn Shop. Hong Kong is a famous international tourism city and it successfully received more than 42 million tourists in the past year. Hong Kong has its unique culture and the Hong Kong film culture is one of the most remarkable one. Therefore, our Pop Popcorn Shop will closely integrated with the Hong Kong film culture, and create a well-known local brand image, which can attractive to local residents who like to eat popcorn or like to see movies, and the tourists who interest in the Hong Kong culture or movies. We can effectively compete with other popcorn store because we offer a high quality, various tasty flavors, as well as healthy popcorn with value price to consumers. More importantly, we provide customize service, which customers can make their own flavor popcorn and even the packages according to their preference. The particular customize service as well as the film culture brand image is our two brightest spots, which can make us distinguish with other competitors and become our distinct competencies. The marketing objective in the first year is to build up our brand awareness through our various marketing communication methods and we will continue to focus on increasing our brand equity in the next two years. The primary financial objectives are to achieve first-year sales revenue of HKD1,580,000 (USD 203,820) and reach profitability. The revenue will be expected...
Words: 4996 - Pages: 20
...Bruce Lee was born in San Francisco on November 27 1940 at the Jackson Street Hospital under the birth name Lee Jun Fan. His father Lee Hoi Chuen, was a prestigious member of the Cantonese Opera Company. In 1941, the 1 year old baby returned with his parents to the family home in Kowloon, Hong Kong. By age 6, Bruce had already begun to develop the charisma and confidence that would later make him a star. He appeared in his first major childhood movie, "The Beginning of a Boy" in 1946. Later in the same year, Bruce performed in "The Birth of Mankind" and "My Son, Ah Cheun" and went on to make over 20 movies, before commencing his studies at "La Salle College" in 1952. 1953 was a pivotal year in the life of Bruce Lee. After losing a street fight with a local gang, Bruce began to train in the art of Wing Chun under famed Sifu, Yip Man. His natural speed and timing, and acute mental focus, guaranteed that Bruce would excel in this complex and exacting art. In fact his precocious talent developed so quickly, that despite numerous other encounters with street gangs, Bruce would never again lose a fight. As well as indulging his passion for the martial arts, Bruce also began taking Cha Cha lessons in 1954, at age 14. The dance was popular amongst local teenagers at the time, and Bruce not only went on to win the ‘Crown Colony Cha-Cha Championship’ in 1958, but also broke the hearts of many local girls. Again in 1958, Bruce defeated reigning three year champion, Gary Elms, in the Hong...
Words: 1501 - Pages: 7
...History project Topic: Popular Cultural in HongKong(Film) Un Cheuk Lam 4C35 The Cinema of Hong Kong has consider as the pioneer of Chinese language movie. Hong Kong was the third largest motion picture industry in the world (after Hollywood and India cinema) and the second largest exporter. Hong Kong film has retained much of its distinctive identity and continues to play a prominent part on the world cinema stage. In the West, Hong Kong's vigorous pop cinema (especially Hong Kong action cinema) has long had a strong cult following, which is now arguably a part of the cultural mainstream, widely available and imitated. Especially between the 1970's - 1990's, most of movie fans will be familiar with names like Bruce Lee, Jackie Chan from Hong Kong cinema. The reason why these movie star become so popular because they produce a lot of martial art film during that time. And then these martial art film brought to the western audiences. In fact, A lot of english speaking country or european start to aware of Asian movie in that time. Back to Hong Kong cinema, The cinema of Hong Kong is one of the major movie industry in the Chinese language speaking cinema. Before 1997, Hong Kong was a colony of Britain and therefore Hong Kong had a greater freedom on economic and political than mainland China. Even in film industry, The censorship system in Mainland China have a very strict rule. " Hong Kong filmmakers either steered away from criticzing China or did so in oblique ways "...
Words: 1426 - Pages: 6
...press it to his cheek; yet even here he is kept down by the ramifications of his theory, the things they touch have no perpetual quality. There is nothing they can clutch in this world. Just by giving up the fight they would be able to truly have what is genuine. He eagerly turns once more from the definitive objective of his life's interests for affection. In the event that this is not yet the most phenomenal path of celestial love portrayed in a standout amongst the most acclaimed sections of the New Testament, it is as yet something more than the negative route of Taoist supernatural quality. Works Cited Chaudhuri, Shohini. Contemporary World Cinema: Europe, the Middle East, East Asia and South Asia. Edinburgh University Press, 2005. Lee, Ang, Bill Kong, Ligong Xu, Huiling Wang, James Schamus, Guorong Cai, Yun-fat Chow, Michelle Yeoh, Ziyi Zhang, Zhen Zhang, Sihung Lung, Peipei Zheng, Dun Tan, and Dulu Wang. Crouching Tiger, Hidden Dragon. Culver City, CA: Columbia TriStar Home Entertainment, 2001. ...
Words: 447 - Pages: 2
...3. Has Fruit Chan’s independent film depicting disaffected or problem youth touched upon global and local issues? How are these issues represented directly or indirectly in the scenes? Fruit Chan’s independent film has depicted disaffected or problem youth touched upon global and local issues especially with his 1997 Trilogy referring to the lives and reactions of Hong Kong youngsters in response to the 1997 hangover, which induced local and global issues. This essay is going to focus on Made in Hong Kong, which youth characters are dominant in it. I will firstly discuss how the local issues being represented by scenes and then shift to the global one. As an independent film, Made in Hong Kong shows the anxiety and confusion of marginalized youth in the society, they are a group of people who may easily be ignored by the society. Fruit Chan has successfully depicted the local issues through the film by using visual motif, monologue, settings and graphic blocking. He has brought up the youth problem, the grass-rooted family problem and the identity problem arose by authority change in 1997 to the society. In the 90s, a rise of gangster movies certainly promoted a sense of heroism for the youth. The society idealized the images of being a gangster and overlooked the panicky side of the youngsters. The main characters Moon, Ah Lung, Ah Ping and Susan in the movie represent the problem youth in the society. The monologue of Moon at the very beginning unveils the failure...
Words: 1283 - Pages: 6
...Angelo Cupani Film 262 4/6/14 Hong Kong: An Industry Born on a Budget Hong Kong has often been referred to as the “Hollywood of the East”. Although there are qualities of the Hong Kong film industry, which do indeed resemble those of Hollywood, implying that Hong Kong’s film industry is simply a second-tier version of Hollywood’s is an injustice to the unique industry model that Hong Kong has developed since the mid 20th century. Multiple factors, namely economic, have driven Hong Kong filmmakers to adapt different methods of production and exhibition than Hollywood filmmakers, resulting a in a distinct style of cinema that maximizes profits and controls costs, and has proven itself successful. Many of the unique practices of Hong Kong cinema stem from the industry’s tendency to push films through the production process much more quickly than the typical Hollywood film, and on a much smaller budget. The pace at which Hong Kong films are made is unmatched, proven by director Tsui Hark who went from script to release in less than two moths with his film Chinese Feast. The speed at which these films are released is driven by exhibition. With most production companies throughout Hong Kong film history being vertically integrating, including Shaw Brothers and Cinema City, the goal has been to push as many films through their own theaters as quickly as possible, with rapid turnover rates. Unlike Hollywood films, which can often stay in theaters for a month or longer, Hong Kong...
Words: 2037 - Pages: 9
...Nowadays, many foreign visitors regarded Hong Kong as a famous shopping and gourmet’s paradise but the locals own the opposite view. The local get less and less interest in their own country since they had lived in Hong Kong for a long time already, there are not enough new thing to satisfy their fresh. They would like to go on holiday to foreign destination. This paper aims to investigate the reasons of this situation – the implement of the Individual Visit Scheme , the cheaper travel fee offered by tourism companies , the benefits of visiting foreign countries and I will give suggestion on how Hong Kong can improve its local tourism. To start with, , the keen competition between tourism companies lead the travel fee of foreign countries become cheaper while the expenditure in Hong Kong keep raising. It is well known that the expenditure index in Hong Kong remain high. According to Morning Star, travel to Taipei 4 days 3 nights is just 1,899 dollars for an adult. During the trip, you can go somewhere you never been there, try the taste of food you haven’t try. However, if you chose to stay in Hong Kong , you only got limited choice to enjoy your holiday such as Disneyland, ocean park, shopping, movie etc Since the amount of expenditure is likely the same if you chose to enjoy the holiday in Hong Kong People will think that it will be more worth if u spend money to go for a foreign trip rather than spend the same amount of money in Hong Kong . In addition, the implement...
Words: 614 - Pages: 3
...achieve success but also destroy a person. Professional knowledge can easily set a pitfall and cage to limit your divergent thinking. It will teach you a traditional method to push you into there. It is going to block your abilities and imagination and emotional intelligence to deal with problem in perfectly. We should combine our professional knowledge, our thinking and sensitive insight together to achieve success in our business. In general, It is hard for most of people in the world. That is reason why there were many people who had business but only a few can run business well or even famous on it. My opinion just comes from Chinese Taoism philosophy. A good example can explain my opinion in reasonable. Bruce Lee was a famous Kung Fu master in the world. When Bruce was young, he studied in University of Washington for philosophy. In the half of his university life, he chose to quit school in order to focus on his Kung Fu life. He was very clever in develop his potential for everything. Before he came to united state, he was the student of Ye Wen who was a famous Kung Fu master of...
Words: 599 - Pages: 3
...Assignment # 4 King Jewels Ethical Leadership in Practice By: Mark A. Cowan ACC 499 Strayer University Senior Capstone-Accounting Dr. Monica Pendergrass Abstract The purpose of this paper is to discuss the Hong Kong company of KingJewels. Their ethical leadership in practice will be discussed at length. The author will attempt to discuss the leadership style and how it contributed to unethical behavior, proper segregation of duties may have prevented the fraud, the company’s compensation program that probably contributed to the fraud, how culture may have influenced the behavior towards revealing the fraud, and recommendations of how Mai Won should proceed. To understand the company KingJewels, let us discuss a little history of the company and its owner, Andy Wong. Mr. Wong started in the jewelry business from the bottom as an apprentice and worked his way to the top as sales and sourcing manager of an international jewelry before starting his own business. “He recognized that his company had the potential to expand and internationalize its business further by focusing on jewelry design and technology, and on overseas markets. KingJewels specialized in sourcing, trading, and manufacturing precious gemstones. It prided itself on its fashionable and affordable jewelry products. While Wong had successfully turned KingJewels into a highly competitive business, he left KingJewels internal management to Clement Tam, operations manager”. (Capstone p...
Words: 1624 - Pages: 7
...Isaac Yap 3/5 stars This is it. The final installment in the kung-fu movie trilogy that dramatizes the life of the legendary Chinese folk hero: Ip Man. And what a colossal letdown it is. While less disgustingly nationalistic than the second installment, Ip Man 3 lacks the Cantonese humor and the glowing humanity of the first one and is overall a lackluster conclusion to what was supposed to be a kung-fu epic. Donnie Yen returns yet again to play the role of Ip Man, the martial arts master who taught the “Wing-Chun” style to hundreds Cantonese students including the young Bruce Lee. Unsurprisingly, Ip Man is the canonical hero who embodies the Chinese values of familial love, filial piety and flipping men over walls to protect the underdogs of society. Most of the characters in Ip Man 3 are one-dimensional and extremely polarized. For example, Patrick Tam plays the zougou (what the Chinese called fellow countrymen who served their colonial masters), the one who betrayed his master for money. He is lackadaisical, an absolute evil with neither depth nor duality. Ip Man 3’s cast is predictable and even worse, boring. Perhaps the worst thing about Ip Man 3 is its weak pedestrian plot chock full of clichés. So many Chinese movies use either a corrupt Westerner or a barbaric Japanese invader as the main antagonist that it has become a cliché. Ip Man 3 subscribes to the same formula and underwhelms me with its lack of imagination. Ip Man himself is a stoic, impassive and...
Words: 611 - Pages: 3
...BBA 218 Leadership INSTRUCTOR Dr Helen Wong Topic: Identify a leader in history or in the community and discuss the leadership philosophy reflected in his/her speech, behavior and actions as a leader. Comment on the effectiveness and impact of his/her leadership. Allan Zeman Group members: Wong Sze Wai 201225217H Chow Tung Ying 201223209H Cheung Ka Wai 201226233H Wong Yan Kei 201323061H Fung Yuen Wai 201323059H Ng Bing Yam 201223018H Table of Contents Background 3 Speech 4 Behaviour 5 Actions 6 Effectiveness and Impact 9 Conclusion 11 Bibliography of references 12 Background Allan Zeman was born in Germany in 1949. His father passed away when he was seven years old. He went to Hong Kong when he was nineteen. He went to Hong Kong because of his garment business. He has already earned around 100 thousand. Since 1981 he found out that Hong Kong only have numbers of hotel and restaurant but don’t have some special characteristics of western restaurant, therefore he decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought a building in Tokyo. It is also restaurant. in this few years, he starts his bar in Shanghai, which is likely and same as Lan Kwai Fong. He plans to enter the market in Beijing. In this past few years, more western restaurant and bar entered this place –Lan Kwai Fong...
Words: 2924 - Pages: 12
...Introduction Nestlé S.A. is one world-famous of the largest food and nutrition companies, founded and headquartered in Vevey, Switzerland. Nestlé Company, which was founded in 1866 by Henri Nestlé as food Company and multinational enterprises (Dairy Farm International Holdings). Later, in about the 1980s, or 1990s, Nestle joint venture with the dairy business to Hong Kong market. Hong Kong Nestlé has always attached importance an improvement and innovation, brands and products more living center. Advantages of brand building consumer trust, management as people orientation, Research & development of consumers delicious, nutrition, health and enjoyment, it has always been our goal to create value for society. It has expanded and reinvented itself become one of Asia’s most dynamic and reputable companies in Hong Kong. Uniqueness of the Hong Kong Culture As the undoubtedly unique culture in the world, the Hong Kong culture is an amalgamation of traditional Chinese value - Taoism, Buddhism and Confucianism, as well as the contemporary culture cultivated by the British colonial history and the capitalist economy. Core HK Cultural Dimension – Hierarchical Like other Chinese Societies, Hong Kong has been strongly influenced by traditional Confucian values that emphasize family socialization (Redding and Wong 1986) as mostly of last generation of Hong Kong were immigrants from China Mainland during 60s & 70s. Chinese accents that one’s conduct should always be within the...
Words: 3588 - Pages: 15
...Essay on Jeet Kune Do Bruce Lee 1 Three swordsmen sat down at a table in a crowded Japanese inn and began to make loud comments about their neighbor, hoping to goad him into a duel. The master seemed to take no notice of them, but when their remarks became ruder and more pointed, he raised his chopsticks and, in quick snips, effortlessly caught four flies wings. As he slowly laid down the chopsticks, the three swordsmen hurriedly left the room. The story illustrates a great difference between oriental and western thinking. The average westerner would be intrigued by someone’s ability to catch flies with chopsticks, and would probably say that has nothing to do with how good he is in combat. But the oriental would realize that a man who has attained such complete mastery of an art reveals his presence of mind in every action. The state of wholeness and imperturbability demonstrated by the master indicated his mastery of self. And so it is with martial arts. To the westerner the finger jabs, the side kicks, and the back fist, etc, are tools of destruction and violence which is, indeed, one of their functions. But the oriental believes that the primary function of such tools is revealed when they are self-distracted and destroy greed, fear, anger and folly. Manipulative skill is not Oriental’s goal. He is aiming his kicks and blows at himself and when successful, may even succeed in knocking himself out. After years of training, he hopes to achieve that vital loosening...
Words: 634 - Pages: 3
...RDG099 Prof. Mitchell Lucy Bergin Karate “Karate aims to build character, improve human behavior, and cultivate modesty; it does not however, guarantee it.” — Yasuhiro Konishi When I started karate, it was like I found my inner Mr Miagi. I felt like I was supposed to do it, and that it was made for me. Even though I just recently started, I have learned so much and have gained a lot of knowledge. Karate is unique because it does not only exercise the body, bur promotes health to the mind and soul. Karate teaches the athlete self-defense, and great reflexes. The student does not have to be psychically fit in order to join, and is able to work at ones own pace. Karate teaches self confidence, team work, self-esteem, and morals. In this world, self defense is unfortunately a skill we need to learn. Karate teaches how to defend yourself, while also teaching how to be calm in a stressful situation. Self-control can help in social situations, and it helps with self confidence. Many sports are just comprised of practices and games. Karate teaches in levels, making the student constantly become involved. This helps keep students off the streets and away from drugs and violence. It also helps the student become more aware of their surroundings and the people around them. Karate isn’t just about being able to take someone down, though that is an important part. Its about learning respect and knowing when to use your knowledge for good instead of bad. There is more than one person...
Words: 656 - Pages: 3
...“Dragon: The Bruce Lee Story” The movie “Dragon: The Bruce Lee Story” is a biographical drama recounting of the colorful life of legendary martial arts star Bruce Lee. The film is written based on the Bruce’s window Linda’ book "Bruce Lee: the man only I knew", and directed by Rob Cohen and starred Jason Scott Lee. This biographical drama released in the United States in year 1993, and inspired a Kong Fu hit in Hollywood. The film gives audiences the closest account of inner Bruce Lee and represents his childhood in Hong Kong, to his days as a dishwasher, a teacher of martial arts and eventual martial art super star in Hollywood. Bruce Lee is an absolute legend of martial art, and he was prominent figure that represented strength and mastery. This film is a retelling of Bruce’ life, but also shows how Bruce went up to the top and fought against obstacles along the way to his success. I was deeply impressed by Bruce’s talents and efforts, and fascinated by his mental capacity. In the film, Bruce was plotted against by another martial art master Chinatown and nearly died from injury. However, with his wife’s encouragements, he changed his fight methods and created his own concept of Kong Fu called Jeet Kune Do. This film also shows discrimination towards Chinese, which made me so sad. Racial discrimination presented in this film was great and targeted not only towards Bruce but also other Chinese in the United States. I still remember there is a scene that when Bruce was settled...
Words: 488 - Pages: 2
