Premium Essay

Bryn Mawr Case

In: Business and Management

Submitted By rfrancisco
Words 917
Pages 4
CASE ANALYSIS: BRYN MAWR NATIONAL BANK I. TIME CONTEXT: Early 1982

II. VIEWPOINT: President John Fargo

III. STATEMENT OF THE PROBLEM: How will Bryn Mawr National Bank maintain its position in the market?

IV. STATEMENT OF THE OBJECTIVE: To consistently increase deposits every branch of Bryn Mawr National Bank by at least 10% annually.

V. AREAS OF CONSIDERATION

Internal Environment
Marketing
The bank utilized a variety of media. Further the bank would contribute to or co-sponsor local sporting or theatrical events. The bank did engage in the practice of giving premiums or gifts for opening new accounts or substantially expanding current accounts.

Production
The area which the bank serves is predominantly residential, and most of the homes are owner occupied. Starting 1979, the bank established branch operations in the adjoining towns either in shopping centers or on heavily traveled main roads. There are now four branches, one each in Wynwood, Bala, Haveford and Villanova.In addition, there is a branch on the western edge of Bryn Mawr near location of the light manufacturing industry in the area. These branches are located in leased space and are typically one of several tenants in the same building. All branches and the head office have ATMs. In order to meet the competition of the other banks in the area, the Byrn Mawr National Bank provides a full range of services. These include regular checking accounts, savings account, traveler checks, safe deposit boxes, safe deposit storage of valuable, trust service, drive-in window service, a night depository, banking by mail, certificates of deposit, purchase and sale of securities for customers without a broker, correspondent services, commercial foreign letters of credit, individual foreign letters of credit, as well as VISA and MASTERCHARGE credit cards. To meet the needs of its...

Similar Documents

Premium Essay

Case Study of Tweeter

...Case Study of Tweeter Decision: APP would not continue to be an effective policy in the future. Instead, Tweeter may think about abandon the APP strategy and focus on high-end market, emphasizing ‘high quality and high service’. Several considerations about the decision: 1. Customer Based on the dimension of ‘price’ and ‘quality/service’, there will be 4 segments, which are ‘entry-level customer’, ‘the price bitter’, ‘the convenience customer’ and ‘the quality/service customer’. According to Herschman’s estimation that ‘the quality/service customer’ group accounted for 70% of Tweeter’s clientele though it only represented only 10% of the total New England customer base, which also far exceed the makeup of customer base of Tweeter’s competitors( 10% for Lenchmere and 15% for Circuit City). Thus, we can say that ‘the quality/service customer’ group is the core customer of Tweeter. And this group of customers pays much more attention to product quality and customer service instead of merely price. 2. Competitor The third largest consumer electronics retailer in the U.S, Wiz, newly entered the New England market which implemented the strategy of rock bottom prices as well as offering intensive customer service and 110% price protection. It is very aggressive in capturing the low-price driven consumer market. The ‘entry-level customer’ and ‘the price bitter’ will be most likely attracted by Wiz. Besides, the top 2 retailers, Lechmere and Circuit City also focus on......

Words: 634 - Pages: 3

Premium Essay

Bryn Mwar

...THE CASE: BRYN MAWR NATIONAL BANK VIEWPOINT PRESIDENT JOHN FARGO TIME CONTEXT EARLY 1982 I. PROBLEM STATEMENT What business moves should Bryn Mawr National Bank take in order to remain competitive in the changing environment of the banking business within the local area of Bryn Mawr. II. STATEMENT OF THE OBJECTIVE To become more profitable in the face of increasing trend among small suburban town and country banks joining up with larger country banks through merger or being a part of large group of banks under a holding company. Preliminary details   III. AREAS OF CONSIDERATION (SWOT analysis) STRENGTH WEAKNESES OPPORTUNITIES THREATS 1 Well-experienced officers managing the bank High turnover of clerical/teller personnel Affluent community for a market 2 With five branches in adjoining towns Good location New larger competitors within the vicinity as a result of merger and forming groups. 3 Good Promotional strategies Large expenditure promotion Local residents take pride in the name of their bank made after the name of the town. Resident of neighboring towns may be more inclined to transact with more known and bigger banks. 4. The bank offers complete and profitable banking services. Room of improving and expanding customer services. Then new larger banks are likely to offer the same type of services. IV. ASSUMPTIONS Not......

Words: 530 - Pages: 3

Free Essay

Community

...Community Profile Chynette Gilkey EHT/316 July 16, 2013 George Price Community Profile In this paper, one will speak of her community. There will be talk of the population of Madison, Tennessee. The paper will talk of the type of people the community holds as well as the sort of work the people in the community do. The paper will tell how and where members of the community mingle, and interact with one another. One will speak on the responsibilities of individual’s to the community, in addition, what socially responsibility means. The location of Madison community sits in the northeastern part of Davidson County (Duke, 2013). Madison borders north of Sumner County, and the eastern line linking the Cumberland River. Moreover, Madison is South of Briley Parkway. Madison western boundary is I-65 (Duke, 2013). Above 50 percent of Madison is housing with 25 percent either unoccupied or farming, and the rest commercial and business (Duke, 2013). Furthermore, the Madison community is where Elvis Presley’s fan club started in the back of his manager Colonel Tom Parker home in his shed, and is presently a law office. In 2010, the famous Amqui Station saved by Johnny Cash, and reopened to mark the stations 100th birthday. The Amqui Station today sits as the centerpiece for the Madison community (Duke, 2013). Next, the Cherokee Indians walked down Old Hickory Boulevard during the trail of tears directed by President Andrew Jackson (Wikipedia, 2013). The route......

Words: 769 - Pages: 4

Premium Essay

Leasing Versus Buying

...Keith 1 Keith Mbulo Dr. Cheng-Levine English 102 April 13, 2011 The Disgraceful Behavior South Africa has come a long way from its apartheid roots of 1948 through 1993, but as all bad habits, the racial tension has been dying hard. The history of South Africa as a nation affects the relationships among the people today. People’s moral values and behavior have been affected. Even with progressive thinking, an element of “upbringing” comes into play. This mental stigma can be attributed to many different causes, but the main point is that people’s psychological views have been affected by the events of the apartheid. With context of the culture and the ideology presented, the analysis of the character’s psychological behavior toward one another can begin. The novel “Disgrace” is a story about a Professor who seems to have an issue when dealing with the people around him; mainly the women in his life. His values and behavior are warped to fit his own agenda with little regard for other’s view of the situation. The story shows the choices that the main character, David Lurie makes, and the consequences of those choices; thus, the title of “Disgrace.” In the beginning of the novel, we are presented with Lurie’s “first” woman, Soraya. She is an employee of an escort service which Lurie frequents weekly to “be with” her. It’s established very early on that Lurie is content with simply being with Soraya once a week. “In the desert of the week Thursday has become an oasis......

Words: 1971 - Pages: 8

Free Essay

Whale Done

...Whale Done! The Power of Positive Relationships Kenneth H. Blanchard 11/30/2004 1) Experience in both business and writing is what motivated Blanchard to write this book. He realizes how important strong, positive relationships are in home and business environments. Having written other business oriented literature this book is just another to add to the multi-faceted business profession. 2) Anyone can read this book. It takes the entertainment of Sea World (which we all know) and relates it to family and business relationships (which we’ve all experienced). There are no technical terms or other prerequisites to this book. It is at about a middle school reading level. 3) The main point of the book is to build positive relationships by accentuating the positive. The main character, Wes, gets the chance to analyze how trainers work with Killer Whales at Sea World. They tell him the whales are most effective when being rewarded for doing something correctly. He takes this philosophy home and to the office and tries to recognize when his co-workers/subordinates and wife/children do something well. 4) Working in an organization with negative relationships and low morale can be troublesome for productivity. Also it can cause stress and depression, which can lead to poor behavior outside of work. It is essential to every work environment to be positive and work well with others, both for ones well being and the success of an organization. 5) The first......

Words: 743 - Pages: 3

Free Essay

Business

...Brentar 1 John M. Brentar Instructor Ich-mich ENG 101 15 September 2009 Critique of Flowers’ “With No Boys to Ogle, We Had Time to Learn” Perhaps one of the most controversial of topics in 21st century America is education. Pundits decry the sorry state of education, schools attempt to counteract reduced funding, and administrators try to find ways to prevent school violence and absenteeism. One educational issue in the recent spotlight is Whereas some private colleges that of sex-segregated schools. and universities as well as private K-12 schools have a long tradition of single sex education, public schools are relative newcomers to this format. In Cleveland, for instance, only this past year has Board President Dr. Eugene Sanders instituted some single-sex schools as a means for giving students the best education possible. But single-sex schools are not without their critics. In fact, the controversy comes from a number of angles: parents, students themselves, and even lawyers. for single-sex schools remains. Even so, ardent support One such supporter is Christine Flowers, who argues in favor of single-sex schools in her article, “With No Boys to Ogle, We Had Time to Learn.” Flowers Brentar 2 is in favor of single-sex education because she believes that it affords greater benefits for students. On the whole, Flowers makes a reasonable argument, although she does have some weak spots in her presentation. Flowers’ first reason for this position is...

Words: 867 - Pages: 4

Premium Essay

Current Event

...Amazon.com, Inc. (AMZN): The Most Interesting Facts About Jeff Bezos The article I choice was found from ETF Daily News which is a subsidiary of WBC Media, LLC, a New Hampshire company. ETF Daily News was created to run financial news on Exchange traded funds. The article was published on January 12th, 2015 by Tara Clarke. With the interview that Tara Clarke did with Jeff Bezos really showed how he thinks and runs his company and how it got so big. There were a few parts of this interview that really caught my eye but the one thing that really grabbed my attention was his mindset on groups in the workplace. Mr. Bezos has a very interesting policy when it comes teams in the workplace. He calls it his “two-pizza rule”: when he needs to solve a management or team communication problem the teams should be no larger than it takes two pizzas to feed. The logic that he uses in this theory is that in most large settings people normally divide themselves up into smaller conversations instead of everyone conversing together to solve the issue. According to Jeff “Small teams communicate better, are more innovative, and can move faster” (Clarke, 2015). The mindset that Jeff has is very interesting in that he came from nothing and is a CEO of a Fortune 500 company and still believes in the little things that got him there in the first place. The key points to this article are very widely arranged. It deals with the five most interesting facts about Jeff Bezos and they include:......

Words: 576 - Pages: 3

Free Essay

Therapeutic Communication

...Therapeutic Communication Techniques | Examples | 1. Using silence | The client says: "We drink and smoke a lot here." The student thinks…how can that be…drinking alcohol in a state hospital? But says nothing…using silence…the client then says: "yes we drink a lot of cokes and smoke a lot." | 2. Accepting | "Yes" or "I follow what you said"  | 3. Giving Recognition | "I notice you combed your hair." | 4. Offering self | "I'll sit with you awhile." | 5. Using Broad Openings | "What would you like to talk about?"  "Tell me what's bothering you." | 6. Using General Leads (using neutral expressions to encourage continued talking by the client) | "Go on.    " Ummm..I am listening" "Tell me about it" | 7. Placing he event in time or sequence | "Was this before or after…?" "What seemed to lead up to…?" | 8. Making Observations | "You appear tense" "I notice you are biting your lips." | 9. Encouraging Description of Perceptions | "What do you think is happening to you right now…?" | 10. Restating | Client: "I can't sleep. I stay awake all night." Nurse: "You have difficulty sleeping"  | 11. Reflecting | Patient: "Do you think I should tell the doctor?" Nurse: "Do you think you should tell the doctor?" | 12. Focusing | "This point seems worth looking at more closely." "You said something earlier that I want you to go back to." | 13. Exploring | "Would you describe that more fully." | 14. Giving Information | "My name is…I am a student nurse.." | 15.......

Words: 427 - Pages: 2

Free Essay

Author

...|Author |-Johann Eduard Hari, a British Journalist and Writer, studied Social | |(Who is the person? Professor? Activist? From where and what |and Political Sciences at King’s College, Cambridge | |discipline? Who publishes/reads/teaches this person’s work?) | | |Audience (For whom was this article written? Academics> Teachers? |This article was directed to the general public, including both people | |People who already agree? Skeptics?) |of wealth and lower class | |Argument (What’s the main point of the article in 20 words?) | Dubai appears to be a gateway to financial stability and security for | | |everyone but in reality it’s a city that only caters to the rich, and | | |strips the poor of their human rights. | | Evidence (Is this an empirical piece? A theoretical piece? What |Johann has included many perspectives, by asking both parties of people| |support does the author summon for her/his points?) |who like it and don’t | | ...

Words: 371 - Pages: 2

Free Essay

Sats Suck

...Tone: ? Audience: High school and college age students, college admissions “Designed to ferret out hidden talent, the tests have become, for some students at least, barriers to higher education. Scores are highly correlated with family income; Harvard law professor Lani Guinier calls the SAT a "wealth test." Type "SAT" into Amazon.com, and you'll have to scroll past more than 200 test-prep volumes before you get to one book that's a history or critique of the test. Because the SAT and ACT are now thought of as yardsticks of ability, students who do poorly on them are marked — or mark themselves — as failures. Overreliance on the SAT and ACT threatens to make America's institutions of higher education even more elitist, adding to income inequality and harming U.S. competitiveness.” -http://minnesota.publicradio.org/display/web/2013/10/22/daily-circuit-sat-college-admission “Because the SAT was devised as a tool to identify talented students from underprivileged backgrounds, it was thought of as a test that would measure an innate ability referred to as "aptitude," rather than abilities that these students might have developed through school.” http://www.pbs.org/wgbh/pages/frontline/shows/sats/test/what.html * “According to the College Board, the SAT now does not measure any innate ability. Wayne Camara, Director of the Office of research at the College Board told FRONTLINE that the SAT measures "developed reasoning," which he described as the skills that students......

Words: 455 - Pages: 2

Free Essay

Hygeia

...Intramuros, Manila Graduate School of Management Bryn Mawr National Bank A case analysis For the partial fulfillment Of the requirements in the subject Business policy Submitted by: Anot Joseph N. Submitted to: Prof. Jose Waldemar V. Valmores, Ph.D View Point: John Pargo, President Time Context: Early 1982 I. Statement of the Problem How To Increase competitiveness of Bryn Mawr National Bank? II. Statement of the Objective To have the best strategy to increase the banks growth rate within the next two years. III. Areas of Consideration Strengths * The Banks uses different variety of media to promotes its product and services. * Overall target of $50,000,000 total deposits had been reached. * Offers full range of services which can cater various customers. * The Bank had been moderately successful in terms of asset expansion and deposit growth. * Had a well experience work force, with banking experience. Weaknesses * Limited Branches to serve the customers * Level of banking is not sophisticated compare to other banks * Limited target markets. * Static reaction on the merge of local and country banks and existence of bank holding companies. * The growth of deposits has been less than in previous periods * High turnovers of women clerks/tellers personnel. Opportunities * Bryn Mawr National Bank could expand services beyond Bryn Mawr and its adjoining area. * Educational Institution......

Words: 599 - Pages: 3

Premium Essay

Cv Pamela Sue Jenkins

... pjenkins@nemours.org Academic Preparation 2012 – Present Master of Science - Leadership Wilmington University & Education Wilson Graduate Center 31 Reads Way New Castle, DE 19720 1985 Bachelor of Science – Nursing Lebanon Valley College 101 N. College Avenue Annville, PA 17003-1400 1982 – 1985 Diploma in Nursing Bryn Mawr School of Nursing 130 S. Bryn Mawr Avenue Bryn Mawr, PA 19010 1980 – 1982 Associates Degree – Nursing Lebanon Valley College 101 N. College Avenue Annville, PA 17003-1400 Licenses DE Registered Professional Nurse (multi-state) L1 – 0036388 PA Registered Professional Nurse RN – 276374L Certifications 2011 – Present Certified Pediatric Emergency Cert # CP0060799 Nurse 2008 – Present Certified Pediatric Nurse...

Words: 1133 - Pages: 5

Premium Essay

Bryn Mawr

...Group of Bankers – Gay, Liza and Tony THE CASE: Bryn Mawr National Bank VIEWPOINT Financial Advisor Consultant TIME CONTEXT Current 1982 I. PROBLEM STATEMENT How should Bryn Mawrfind a successful banking strategy in an era of increased competition? II. STATEMENT OF THE OBJECTIVES To be able to choose the best strategy: a) To increase the performance within the next two to five years b) For assetexpansion and deposit growth III. AREAS OF CONSIDERATION Strengths -the bank provides full range of services - the bank utilizes a variety of media - moderate success in asset expansion and deposit growth -extensive coverage of deposits -easily accessible location -technical expertise of employees -BOD’s are seasoned bankers and are highly competent Opportunities -the area in which the bank serves is predominantly residential. Hence, they can expand services beyond the town and its adjoining area. -Educational institution as additional target -Ventures to other financial services products -Probable partnership Weaknesses -limited branches to serve customers -high turnover rate for women (under clerical/teller) -profit in some months was very low -limited target market Threats - competitive conditions in the banking industry - merger/acquisition/closure of town and country banks to large -employees turnover averaged 35% per year in the last three years   IV. ASSUMPTIONS None V. ALTERNATIVE......

Words: 657 - Pages: 3

Premium Essay

Bryn Mawr National Bank

...THE CASE: BRYN MAWR NATIONAL BANK VIEWPOINT External Consultant TIME CONTEXT Early 1982 I. PROBLEM STATEMENT Adapt to the competitive conditions in the local banking industry that seem unfavorable for the Bank. II. STATEMENT OF THE OBJECTIVE To define future goals and strategy of the Bank for the succeeding years in response to the challenging conditions in the local banking industry. III. AREAS OF CONSIDERATION (SWOT analysis) Strengths | Weakneses | Opportunities | Threats | Achievement of $50M deposit by the end of 1981 | High turnover of employees | Can increase presence in neighboring town and throughout USA (20% of current deposits) | Nearest competitor is 300 feet away | Moderate success in asset expansion and deposit growth. | Unutilized deposits of more or less 60% of the total | Member of FDIC | Increasing trend toward mergers and bank holding companies | Providing full range of services to meet competition with other banks | | | Steep competition in the banking industry with sophisticated level of banking services provided by competitors | Competent and seasoned top management | | | | Use of variety of media to promote products/services | | | | Clear and defined objectives | | | | 8 of the 17 owners are profit motivated | | | | Location is easily accessible, strategic and secured | | | | All branches have ATM | | | | | | | | IV. ASSUMPTIONS 1. No assumptions V....

Words: 437 - Pages: 2

Premium Essay

Analyzing Managerial Decisions: Setting Tuition and Financial Aid

...Alison Holt Managerial Economics MBA 540 Chapter 4 Case Analyzing Managerial Decisions: Setting Tuition and Financial Aid In 2000, Ursinus College raised its tuition 17.6 and fees percent to $23,460. After the fee increase, the college recognized an increase in applications by 200 compared to the previous year. There was an assumption by the college president that the applicants concluded the college must be better since its cost was more than others were. In addition, colleges such as the University of Notre Dame, Bryn Mawr College, Rice University, and the University of Richmond raised their tuition in order to match rival colleges, thus causing an increase in applications also. On the other hand, North Carolina Wesleyan College lowered their tuition and fees ten years ago by 22 percent; however, the decrease in costs only attracted a small number of candidates, thus determining the reduction in tuition and fees was not attractive to the students. Susan Hansen, Admissions Director, at a liberal arts college in the East gave a recommendation to increase tuition and reduce financial aid to students in order to increase enrollment. Susan projects the increase in tuition and the decrease in financial aid will solve the school’s financial problems. Last year, the college enrolled 400 new students who each paid an effective tuition of $15,000 (after financial aid) totaling $6,000,000. Susan projects the increased demand from charging an effective tuition of $25,000; the college...

Words: 898 - Pages: 4