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Bsa310 Mcbride Marketing

In: Business and Management

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McBride Financial Services is a startup mortgage lender headquartered in Boise, Idaho. The company will specialize in conventional, FHA, and VA loans for home buying and refinancing. The mission of this company is to provide low cost mortgage services operating in the following five states: Idaho, Montana, Wyoming, North Dakota, and South Dakota. This paper will describe a marketing plan designed to help McBride Financial Services to fulfill this mission using market research, media, target markets, and Web marketing. I would recommend that the first step of this marketing plan include conducting market research. I would begin by making the necessary inquiries to find out what the other mortgage lenders for the area are doing. An example of this would be to find out what their interest rates are, what their application process involves, and what the length of time between inquiry and closing is. Once this information is obtained McBride Financial Services will be able to become competitive in the market. They can concentrate on the customer experience. Research has soon that consumers will be more likely to use a service if it is user friendly and a pleasant experience. I would recommend that the next step of the market research should be to make personal visits to the real estate agents and brokers in the area. This would allow the agents to know more about McBride Financial Services and be able to recommend them to potential home buyers. The real estate agents can also give the marketing team an idea of what is going on with the real estate market. This will allow McBride Financial Services to market certain areas that are selling while using fewer resources in areas that are not selling as well or who do not have a lot of property available

A consideration for different types of media use must be explored in this marketing plan. I would...

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