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Bsbmkg502B Establish and Adjust the Marketing Mix

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Submitted By caityrosey
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Assessment Task 1
 BSBMKG502B Establish and adjust the marketing mix
1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Braaap’s initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands.! This report will examine the products and services offered by Braaap, the key characteristics of the company’s operating system, their significance to the market, their pricing policy, pricing variables and their affect on demand. This report will also look into Braaap’s promotional methods, their channels of distribution, the level of customer service they provide and the components of their marketing mix and objectives.!

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2. Key Characteristics! Braaap offers a variety of products and services to meet their demographic. Their motorcycle range consists of four main motorcycles. Superlite, kids, electronic and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike.! The majority of products and services that Braaap offers are accompanied by a life-time warranty. This is the only motorcycle company in the world to ! ffer this feature. This feature somewhat o enhances how people perceive the company and its values. Customers are more likely to be attracted to products which offer lifetime warranties as this decreases the worry customers feel associated with future repair and maintenance.! The company build their bikes to specifically fulfil

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