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The Business Strategy Game
COMPETING IN A GLOBAL MARKETPLACE 2012 Edition

Player’s Guide
Created by

Arthur A. Thompson, Jr.
The University of Alabama

Gregory J. Stappenbeck
GLO-BUS Software, Inc.

Mark A. Reidenbach
GLO-BUS Software, Inc.

The Online Edition of The Business Strategy Game is published and marketed exclusively by McGraw-Hill/Irwin, 1333 Burr Ridge Parkway, Burr Ridge, IL 60527

Copyright © 2012 by GLO-BUS Software, Inc. All rights reserved.
No part of this document may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of GLO-BUS Software, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

The Business Strategy Game

Player’s Guide

Welcome to the The Business Strategy Game. You and your co-managers are taking over the operation of an athletic footwear company that is in a neck-and-neck race for global market leadership, competing against rival athletic footwear companies run by other class members. All footwear companies presently have the same worldwide market share and the same market shares in each of the four geographic market regions—Europe-Africa, Asia-Pacific, Latin America, and North America. Currently, your company is selling over 5 million pairs annually. In the just-completed year, your company had revenues of $238 million and net earnings of $25 million, equal to $2.50 per share of common stock. The company is in sound financial condition, is performing well, and its products are well-regarded. Your company’s board of directors has charged you and your co-managers with developing a winning competitive strategy—one that capitalizes on continuing consumer interest in athletic footwear, keeps the company in the ranks of the industry leaders, and...

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