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Btec Business Level 3 Unit 3 Assignment 4 P6

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Marketing Plan CROP - Salon | Unit 3 – Assignment 4 | Kiranpreet Multani BMC151602551 |

In this assignment, I am going to develop a coherent marketing plan for a product or service. The service I have chosen for this assignment is a salon. First, I will explain marketing mix and then I am going to develop a marketing plan for this service.

Marketing mix
The marketing mix refers to the set of actions, or tactics, that a business uses to promote its product or service in the market. The 4Ps of marketing mix are price, product, promotion and place. Nevertheless, marketing mix is increasing and it includes other Ps such as packaging, position, people and even political.
(http://economictimes.indiatimes.com/definition/marketing-mix, 18/01/2016)

Marketing definition and opportunity
The service I have chosen for this task is a salon. A salon is a very competitive business and we are more than likely to set up a business where there are already salon established. The salon is based in the city centre of Birmingham, near the bullring. We decided to open our salon here because there are many people who come here every day for shopping and we have an audience of 26 000. The services we provide are haircuts, hair dying, waxing, bridal makeup, and other services such as threading and IPL laser treatment. We will also offer hair smoothing and other services such as threading, waxing and IPL laser treatment.

Crop is a unisex hair salon and spa. People can come with their family and everyone can take the service in our salon. There will be a little play corner for the kids and a seating facility for adults while waiting. We also have a small canteen where our customers can go and have a snack or lunch. However, we will offer adults coffee with a small snack and for kids hot chocolate and a snack.

Proposed target market and segments
The proposed target

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