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Btec Business Level 3 Unit 4 P1

In: Business and Management

Submitted By sailor96
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| Method | Internal or External | Primary or Secondary | Qualitative or Quantitative | Verbal | Focus Group.A business such as Tesco would use a focus group to conduct research and find out customer feedback on new products they might want to introduce. | The focus group would be external because the group would consist of people not employed by Tesco its self. | A focus group would be primary because it is conducted by them and collected for one specific purpose. | Using focus group information would be qualitative. This is because it is using the opinions gathered | Written | Customer Survey.A customer survey would be a written method of communication because the customers would probably want to improve the business. | The customer survey would be external because it will be conducted by customers who are not employed by Tesco and there will be little bias. | The customer survey would be primary because it is collected for one purpose, to try and improve the business with suggestions from the customers and done by Tesco. | This survey would be quantitative because it is using the opinions gathered by the customer. | On-Screen | Special Offers.Tesco would use special offers for communicating with customers on-screen because many people now shop online and so it would only be right to offer the same deals from in store to online as well. Also, Tesco would use these offers to persuade the customer to buy the product. | Special offers would be external because they are aimed at the customers. | Special offers would be primary as they are used for one specific purpose to inform the customer of the offer and then hopefully buy it. | Special offers would be quantitative; this is because the offer would have the price of the item on as well as the specifications of it. For example, on the Tesco Direct website it displays an offer for a tablet ‘Hudl 2 bigger, better,

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