...Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher reliability expectations 9 5.6 Problems of ensuring maximum access via ISPs and search engines 9 5.7 Challenge of additional legal complexity 10 6. CHALLENGES OF E-BRANDING 10 7. TYPES OF E-MARKETING 10 7.1 Search Engine Optimization (SEO) 11 7.2 E-mail Marketing 13 7.3 Search Engine Marketing 16 8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18 8.1 Advantages 18 8.2 Disadvantages 19 9. CONCLUSION 19 10. REFERENCES 20 1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this...
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...In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades | Grade Descriptor | Indicative characteristics | Contextualisation | M1 Identify and apply strategies to find appropriate solutions, by using complex problems with more than one variable have been explored | Effective judgements have been made.An effective approach to study and research have been applied | M1: To achieve M1 you need to identify some of the types of benchmarking strategies used by organisations and analyse at least four of the stages used in Benchmarking, state some of the advantages of using the technique OR Identify and analyse the 7 elements in McKinsey’s model (Task1) | M2 Select/design and apply appropriate methods/techniques, by using a range of sources of information | Appropriate learning methods/techniques have been applied | M2: To achieve M2 you need to compare, strategies and demonstrate how they (PESTEL and Porter’s Five Forces ) influence your chosen organisation or as (Task2) | M3 Present and communicate appropriate findings by using an appropriate structure and approach | Coherent, logical development of principle/concepts for the intended audience. | M3: To achieve M3 Present or communicate your choice or chosen strategy using any structured method or approach. (Task 2) | D1 Use critical reflection to evaluate own work and justify valid conclusion | Conclusions...
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...Assignment front sheet |Qualification |Unit number, title and level | |Pearson BTEC Level 5 HND Diploma in Business (QCF) |Unit 2: Managing Financial Resources and Decisions | | |Level : 4 | |Student name and ID number |Assessor name | | |Simon Masuku | |Interval Verifier |Alan Jeffery | |Date issued |Completion date |Submitted on | |1st May 2015 |3rd July 2015 before 12:00 midday | | |Assignment title |Managing Financial Resources and Decisions - Shaping Your Future – A Vocational Scenario | |LO...
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...Business Environment Assignment |Qualification |Unit number - title - level | |BTEC Level 5 HND in Business |Unit 1 – Business Environment - Level 4 | |Student name |Assessor name | |Simon Varga |Susan Simei-Cunningham | | |Berlin Asong | |Internal Verifier |Alan Jeffery | |Date issued |Completion date |Submitted on | |26th January 2015 |27th March 2015 before midday | | |Assignment title |Business Environment - Shaping Your Future – A Vocational Scenario ...
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...HELP SHEET 2.11 P1: Describe the recruitment documentation used in a selected organization The desired organisation we shall see regarding this matter is a famous departmental store in bangladesh. Agora is a renouned departmental store which is owned by Rahimafrooz Ltd. Agora founded in 1954 by Late A. C. Abdur Rahim. If agora decides on hiring employees for their many deparmental stores situated accross the whole of bangladesh they have to initially advertise this vacancy. There can be a number of ways to advertise this vacancy, out of the many a few may be via newspaper, posters, website, web adverts and existing employees. Hypothetically if we say the vacancy is for a cashier, in that case the recruitment process would be a lot quicker with a healthy number of curriculum vitae (cv) to choose from. The advert should state the job description and should specify the duties the position holds. It should also state the educational qualification and skills they require in the applicant. After the vacancy has been advertised, interested applicants will send their cv to the given address which will state their name, educational qualification, work experience, career objective and expectation, personal skills, a personal statement etc. on approval of the cv’s the preferred candidates will be notified by the employer for a interview. This is the part were the employer gets to meet up the candidates face to face and have a conversation with them and choose the best fitting...
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...Edexcel Advanced Subsidiary GCE in Applied Information and Communication Technology (ICT) (Single Award: 8751)/(Double Award: 8752) Edexcel Advanced GCE in Applied Information and Communication Technology (ICT) (Single Award: 9751)/(Double Award: 9752) Edexcel Advanced GCE with Advanced Subsidiary (Additional) in Applied Information and Communication Technology (ICT) (9753) Issue 4 September 2010 Edexcel, a Pearson company, is the UK’s largest awarding body, offering academic and vocational qualifications and testing to more than 25,000 schools, colleges, employers and other places of learning in the UK and in over 100 countries worldwide. Qualifications include GCSE, AS and A Level, NVQ and our BTEC suite of vocational qualifications from entry level to BTEC Higher National Diplomas, recognised by employers and higher education institutions worldwide. We deliver 9.4 million exam scripts each year, with more than 90% of exam papers marked onscreen annually. As part of Pearson, Edexcel continues to invest in cutting-edge technology that has revolutionised the examinations and assessment system. This includes the ability to provide detailed performance data to teachers and students which helps to raise attainment. This specification is Issue 4. Key changes are sidelined. We will inform centres of any changes to this issue. The latest issue can be found on the Edexcel website: www.edexcel.com Acknowledgements This specification has been produced by Edexcel...
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...Higher Engineering Mathematics In memory of Elizabeth Higher Engineering Mathematics Sixth Edition John Bird, BSc (Hons), CMath, CEng, CSci, FIMA, FIET, MIEE, FIIE, FCollT AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Newnes is an imprint of Elsevier Newnes is an imprint of Elsevier The Boulevard, Langford Lane, Kidlington, Oxford OX5 1GB, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2010 Copyright © 2010, John Bird, Published by Elsevier Ltd. All rights reserved. The right of John Bird to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (+44) (0) 1865 843830; fax (+44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material. Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products...
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