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Bud Light Marketing Plan

In: Business and Management

Submitted By Baseball24
Words 2068
Pages 9
Robert Wesoloski
Andrew Gross
Nigel Whitney

Table of Contents
Executive Summary……………………………………………………………………………….2
Background
Company mission statement and information
Financial

Macro environmental factors………………………………………………………………..4
Social and culture
Demographics
Economics
Technological
Political

SWOT Analysis………………………………………………………………………………………6
Strengths
Weaknesses
Opportunities
Threats

Marketing Planning……………………………………………………………………………….7
Marketing Objectives
Marketing research

Target Markets………………………………………………………………………………………8

Measurement………………………………………………………………………………………..8

Implementation……………………………………………………………………………………..9
Messaging
Packaging
Distribution
Control
Branding and Positioning

Marketing Mix……………………………………………………………………………………….11
Product
Price
Place
Promotion

References………………………………………………………………………………………………12

Executive Summary and Introduction

Our vision at Anheuser-Busch is to add to life’s enjoyment through our products, relationships and services. With our Mission being to be the best beer company in the world, while still enrich and entertaining. We also wish to give amazing results to the shareholders and the community.

We try to bring to life our dream to be the best beer company in the world. Our goal is to connect our efforts to a collective responsibility we share with our employees, consumers, wholesalers, retailers, law enforcement, elected officials, educators and other partners. After all, these are our roads, our kids, our neighborhoods and this is our Earth; and it is our obligation to work together to help support our communities. Budweiser, Bud Light and other brands also take ownership of our Corporate Social Responsibility efforts by creating consumer centric programs for adults. These programs enhance brand sponsorships and through our work with wholesalers, we reach consumers...

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