Premium Essay

Buffalo Wild Wings

In: Business and Management

Submitted By jrassett
Words 1280
Pages 6
Buffalo Wild Wings: Situational Analysis

Buffalo Wild Wings: Situational Analysis
Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular sports (Stern, 2012). Actually, Buffalo Wild Wings restaurants are known for their relaxing atmosphere where people come to spend free time and to eat with their families and friends.
BWW restaurants work to satisfy their customers and their attitude to the clients is reflected in their mission (Buffalo Wild Wings Marketing Plan, n.d.): “WOW people every day”. BWW’s corporate everyday activities include four major steps to achieve their mission.
The first step is guest-driven. To provide their guests with the great amount of satisfaction focusing on excellent service, food of the highest quality, enjoyable time the restaurant tries to “WOW their guests every day” (Buffalo Wild Wings Marketing Plan, n.d.). The second step to achieving the mission is the focus on the team. Employees united in a team are provided with respect, positive attitude, equal rights and opportunities. The united team is then expected to share those same values with every guest. The third step, needed to accomplish the corporate mission, is community connections. The restaurant aims to “WOW the communities” in which it operates and practices, to help...

Similar Documents

Free Essay

Buffalo Wild Wings

...This financial report provides an evaluation of Buffalo Wild Wings, Inc. financial performance for the years 2009, 2010 and 2011. It consists of an evaluation of Buffalo Wild Wing’s financial performance, stock performance, and a recommendation as to whether or not Buffalo Wild Wing’s recent financial and stock performance are of sufficient financial strength to warrant increasing your funds holdings. Buffalo Wild Wings, Inc. is an owner, operator and franchiser of restaurants featuring a variety of boldly-flavored, cravable menu items. Return on assets shows the rate of return (after tax) being returned on a company regardless of financing structure. It is the measure of how efficiently the company is using all stakeholders’ assets to earn returns. The company uses return on assets to view their company over time or against companies in the industry that have similar financing structures. ROA shows how well a company uses what is has to generate earnings. The return on assets of Buffalo Wild Wings, Inc. from 2009-2011 has increased from 11.09% to 11.52%. Return on Assets has increased from 2009-2011. An indicator of how profitable a company is relative to its total assets. ROA gives an idea as to how efficient management is at using its assets to generate earnings. An increasing trend of ROA indicates that the company is becoming more profitable. A healthy operating margin is required for a company to pay for its fix cost and generate cash. It is an important indicator of...

Words: 1006 - Pages: 5

Premium Essay

Buffalo Wild Wings

...For our written assignment 1 - I chose one in which I’m familiar with, Buffalo Wild Wings (BWW). BWW is a family restaurant and bar that caters to all walks of life. You have the family of 4 that likes a Friday night out or you and a couple of your buddies meet on Sunday for some drinks and watch the game. BWW is the type of business that works at providing the ultimate social experience for people and their families or friends and co-workers. One main part of their strategic mission is to provide a sports theme atmosphere to the public and when you walk into a BWW the first thing you see is all the TVs and you can watch about any type of sporting activity at any time of the day. At BWW I see a business that has done a lot of research into marketing their goods and services to the public. One item being is their advertising strategy for marketing to all sports for high school, college and professional teams on National TV. This alone draws people into their restaurants and it is not just to watch the game but to offer them good food also. Offering new menu items throughout the year is something that I believe restaurants have to do to keep their competitive edge on their competition who are also changing. Operations must always be asking questions whether it is in a questionnaire or face to face with customers rather than trying to guess what should they do next to improve customer’s satisfaction? How many times the question has come up for my family on where should we...

Words: 639 - Pages: 3

Free Essay


...1. Buffalo Wild Wings Grill & Bar is an American casual dining restaurant and sports bar franchise known for its Buffalo wings and sauces. The sports and fun atmosphere keep customers coming back for more. Competitors to Buffalo Wild Wings may not be as appealing to customers because they only offer the traditional dining experience. Other restaurants usually do not worry about entertaining their guest and only focus on serving them. One of BWW’s competitors, Chili’s, provides customers a wide variety menu of bar style food and lively environment. Recently, Chili’s upgraded their dining experience by offering a gaming system at the table. Comparable to each other, Chili’s adopted some of the same features as Buffalo Wild Wings, like the gaming system, so customers can have the same experience. 2. The competitive advantage of Buffalo Wild Wings is the restaurant’s fun atmosphere, great food, and the service guests receive. The value proposition of BWW is based on the atmosphere and great food the restaurant provides to customers and making sure everyone leaves enjoying their experience and satisfied with their food and beverages. 3. Restaurants will always have room for growth. The act of dining out is almost turned into a hobby that many people enjoy. Buffalo Wild Wings and other competing restaurants are definitely in the growth stage of the retail life cycle. There will always be a need and want of restaurants that guarantee a fun atmosphere and customers leaving......

Words: 316 - Pages: 2

Premium Essay

Finacial Analyses of Cheesecake Factory and Buffalo Wild Wings

...Table of Contents Introduction | 2 | Income Statement Analysis | 2 | Cheesecake Factory | 2 | Buffalo Wild Wings | 3 | Balance Sheet Analysis | 4 | Cheesecake Factory | 4 | Buffalo Wild Wings | 6 | Other Items | 6 | Investing and Financing Activities | 7 | Cheesecake Factory | 7 | Buffalo Wild Wings | 8 | Comparison | 8 | Investment Option | 9 | Appendix | 10 | Appendix A | 12 | Appendix B | 13 | Appendix C | 14 | Appendix D | 15 | Appendix E | 15 | Appendix F | 16 | Appendix G | 16 | Appendix H | 17 | Appendix I | 17 | Appendix J | 18 | Appendix K | 18 | Appendix L | 18 | Appendix M | 19 | Appendix N | 19 | Introduction This report analyzes two food industry companies, Cheesecake Factory and Buffalo Wild Wings. Both the income statement and the balance sheet of these two companies was analyzed from the annual reports that these public food industry companies posted onto their websites. The investing and financing activities of both companies was also analyzed. After comparing the two companies, we acted as a potential investor to decide which company was the better option to look at these analyses. Income Statement Analysis Four vital line items on the income statement that would be valued by an investor would be net income, revenues, total costs and expenses, and gross profit. All four line items would be scrutinized by potential investors because they are all pertaining to the cash flows of the respective companies. Investors want to be......

Words: 4864 - Pages: 20

Premium Essay

Bww Company Analysis

...Buffalo Wild Wings Company Analysis Michael Rancont Business Management 302 4/23/2014 Buffalo Wild Wings Company Analysis Buffalo Wild Wings is a very successful full service restaurant based primarily in the Midwest, but they operate all throughout the US. “They are known for their New York style chicken wings but have expanded their menu to salads, ribs, and a variety of other dishes” (Reuters). Buffalo Wild Wings offers a sports bar setting for sports fan while also appealing to families with their dining tables. Another thing to look at is the strengths of the company and also their weaknesses, while also viewing opportunities and threats (see Appendix A). The financial situation of the company appears to be stable but there are also things that Buffalo Wild Wings can improve upon to become a more successful business. So what makes Buffalo Wild Wings successful? When conducting a SWOT analysis I found that Buffalo Wild Wings stands out above their competition by offering flexible service for all customers. They have takeout, sit in tables, bar, outside patios, and the counter service. While offering a variety of different service, they also offer a variety of different sauces for the chicken wings. They have 14 to be exact. While Buffalo Wild Wings specializes in chicken wings they have a deep assortment of choices in that area. Buffalo Wild Wings also has a couple weaknesses. While doing research I found their website to not be user friendly. Also other...

Words: 746 - Pages: 3

Free Essay

Workplace Assesment

...Julio Loaiza Psy/320 July 15, 2014 Jacob Marciel Workplace assessment Buffalo Wild Wings or as some people call it B-Dubs or BWW, is the pinnacle of the sports bar industry. It had been steadily flourishing since 1982 when it originated in Kent, Ohio. Over time, Buffalo Wild Wings has adapted over the years in order to adjust to the customers’ needs and to continue to grow as a restaurant. One of the ways Buffalo Wild Wings has adapted is the most recent new position that they added to the restaurant called the Guest Experience Captain. Guest Experience Captain. The Guest Experience Captain or commonly known as a GEC is a position that has not been around long at Buffalo Wild Wings nor is it available at any other restaurant chain. Buffalo Wild Wings Created the Guest Experience Captain with one thing in mind, the guest. The Guest Experience Captain’s job includes a variety of things that not only include the Guests that come into Buffalo Wild Wings, but it includes the community as a whole. The duties of the Guest Experience Captain are as follows; deliver a customized experience for the guest and get to know the guest on a more personal level. There are a number of sports going on throughout the day and the guest sometimes wants to watch the game on a certain TV, the Guest Experience Captains job is to entertain that guest and put the game on whatever TV the guest likes. Also, Buffalo Wild Wings has 17 sauces and five dry rubs and if the guests would like to try......

Words: 1302 - Pages: 6

Free Essay

Franchise Paper

...February 24, 2012 Entrepreneurship: Jim Disbrow and Scott Lowery founded Buffalo Wild Wing Grill and Bar in Ohio in 1982 by. Disbrow was originally a native of Kentucky but moved to Cincinnati, Ohio to live with his figure skating coaches David and Rita Lowery. There he developed a sibling relationship with the Lowery’s son Scott. Disbrow remained in Cincinnati training until 1974 when he moved to Buffalo, New York. While at Buffalo Disbrow experienced his first “spicy local version of barbecued chicken wings” at a place called Anchor Bar. Disbrow returned to Ohio in 1981 where he reunited with Lowery while judging a figure skating competition. During this visit they both developed a crazing for “buffalo-style chicken wings” but were not able to locate a place in town that served them. After their failed attempt to satisfy their crazing the two decided to open their own restaurant that sold buffalo style chicken wings. Without any previous experience the two made plans to open their restaurant. The first location that they chose was in Columbus, Ohio, which was the center point of Ohio State University. Picking that location was a very good idea because it provided them with a large market of college students who wanted a nice meal for a moderate price. The first restaurant was called Buffalo Wild Wings and Weck, which was a type of bread that they used to serves their burgers on. Shorty after starting they added on a third partner Mark Lutz. The three men had......

Words: 2260 - Pages: 10

Free Essay

Its Me

...phrase "Food, Fun, Beverages and your favorite sports" for the sports families and college students. But for the older group of sports fanatics and people who are looking for a cold one with the boys or with the gals, tagging on the phrase "Wings, Beer, and your favorite sports". We will use these different phrases with the places that we are going to advertise to these specific targets, which we will get to next. The first type of media we are going to use is event sponsorship to reach to sports fanatics and older men and women. Year around there are bowling leagues and softball leagues and soccer leagues that need to have team sponsors in order to pay for their equipment. This would be a perfect way to get our logo on a jersey and to promote coming to hang out after the game. I know that if I was sponsored by Buffalo Wild Wings that me and the boys would head to our sponsors place after the game. My personal favorite that we are going to do is our support media outdoor signage on route 24 targeting the flowing traffic coming from Fort Wayne, IN and Toledo, OH. There are going to be ten signs involved, five coming from either direction. One sign will be placed at the 69-24 loop and the other placed at the 75-24 loop just stating the Buffalo...

Words: 365 - Pages: 2

Free Essay


...for dinner is my juicy, deep-fried, finger lickin’ good, chicken wings. From the moist crispy skin, to the succulent white meat, it’s a mouth-watering delight. Everyone loves my chicken and asks me to make it for parties or gatherings. Often my boyfriend helps me prepare the chicken, which is a nice way for us to spend time together and I get to teach him how to cook. First you will have to make sure you have all the necessary ingredients and if not then you will have to make a list and go to the super market. Depending on how many people you will be serving will determine how many pounds of chicken to buy. 2-pound party wings are enough to feed my boyfriend and me. I like to use a blend of seasonings that consists of Lawry’s season salt, Goya adobo, Goya sazon, and any brand garlic salt and black pepper. You’ll need flour, eggs, and milk for the batter, and oil to fry the chicken. Nonfood items needed are a deep fryer, a bowl for mixing and an extra-large Zip Lock bag. After you gather all the ingredients you’ll start by filling the deep fryer half way and heating it up to 425 degrees F. Wash the chicken thoroughly and add the seasonings, then set aside to make the batter. In a bowl beat 2 eggs, ¼ cup milk and a dash of the seasoning mixture. Get a zip lock bag and fill the bag half way with the flour, adding some of the seasoning mixture to season the flour. Dip the chicken wings into the egg then place in the zip lock bag and shake it. You......

Words: 378 - Pages: 2

Free Essay

Rampell Paraphrase Essay

...My name is Corey Danvers, 18 years old, and a freshman at Lindenwood University. I’m from Ft Lauderdale Florida, I’ve lived there my whole life. My parents are from Kingston and Rock River Jamaica. As a child I always had a big head and a skinny body, but I always participated in various sports such as soccer, flag football, and baseball. I was never athletic so it was hard for me to flourish in soccer. It took me 3 years to score 1 goal for the team I played for but I was a pretty good defender when it came down to it. As a child I always liked watching TV, my favorite cartoon was and still is Tom and Jerry. Even though none of the characters spoke a single word I found very funny. I would sit in front of the TV for hours with my legs folded and my mom would get mad that I was sitting so close to the TV. Eventually all that close TV watching caught up to me because now my eyes are messed up to the point where I can’t see anything from far away. In middle school, I got a little taller but I looked like a stick figure with long limbs. As I grew physically my athletic ability turned for the good. When I played flag football, I became one of the top players in that organization. I had my own little fan club from opposing teams. Their parents would yell out “watch out for number 38” and it always me made smile. It made me feel like I was doing this sport as a job, like Dwayne wade when he plays the Chicago Bulls. 12 pounds later, my dad finally thought......

Words: 735 - Pages: 3

Free Essay

Raphy the Rapper

...The Ridiculously Awesome Raphy Rapper Raphy the rapper wore all his bling. He walks down the street with a cha-ching. His hands were always greasy from chicken wings. Every day, he exclaimed… I’m gonna win! I’m beating Randy! It’s gonna be like eating candy! Finally it’s very handy! I’m slaying Randy, I’m taming the beast. Raphy was on a winning streak. After each match his opponent made an eek! Plus they couldn’t even speak. There’s only one word that he would say. WORD! I’m in the backstage with the boyz n da hood. Rehearsing their lines like I knew they would. Making their hoodies look nice and good. With a ching, a snap, and a cracka lack. I’m on the stage it’s crystal clear. Everyone is chugging their beer. When are they gonna start to cheer. Doesn’t matter, just listen up. Randy is making his way to the stage. His shoes and his shirt are very light beige. He stares at me as if in a rage. He can’t resist, and then you hear him say… “Raphy you’re as repulsive as a rat!” “Well Randy you’re as idle as a cat!” “At least I don’t play with barbies on the mat!” Raphy couldn’t take it anymore. Spurting out, all the words that he could. “Randy you’re an insult to the hood.” “Plus you can’t lift a piece of wood.” “So what do I have to worry about?” The audience went wild. But Randy looked mild. The audience filed. To carry Raphy...

Words: 259 - Pages: 2

Premium Essay


...Company Analysis Phase IV Team A Leland Cannon, Tracy Garcia, Jeff Green, Udonna Newton FIN 370 June 12, 2012 Peggy Determeyer Company Analysis Phase IV * Buffalo Wild Wings, Inc. operates chicken wing restaurants that are located within the borders of the United States and Canada. Two friends, Jim Disbrow and Scott Lowery, founded the company in 1982 in Ohio. The company's claim to fame is their multitude of signature sauces used to create delectable wings to meet the expectations of most customers. Franchisees own most of the company's stores in the United States and Canada. ("Buffalo Wild Wings, Inc. History", 2004).  Canada is currently the only country other than the United States that Buffalo Wild Wings Operates in. Buffalo Wild Wings is looking for a new venue. Buffalo Wild Wings is looking for a new country to market and present their product. China is seemingly a great choice as other United States based companies are finding great success in their restaurants. Companies such as Kentucky Fried Chicken and McDonalds have seen profitable results from their restaurants in the People’s Republic of China. Buffalo Wild Wings wishes to capitalize on this market and expand the Buffalo Wild Wings brand to the next level. * American fast food chains show surprising success operating in China. Several fast food chains have been very successful in China. Yum! Brands is an American restaurant giant that owns Pizza Hut, Taco Bell, and Kentucky Fried Chicken.......

Words: 1463 - Pages: 6

Premium Essay


...Timothy Towfeless Acct 301A Paper Prof. Jose Miranda Lopez FIFO Cost Flow for Buffalo Wild Wings (BWLD) Inventory Throughout the course of this class, many topics have been brought to the table. In every accounting class, they will reiterate the conceptual framework of accounting by briefly discuss about the Income Statement, Balance Sheet and Cash Flow Statement. Each accounting class they will go in depth of those conceptual frameworks, but in the perspective from the side of Assets or Liability or Stockholder’s equity. Majority of the course was spent on the asset side, topics such as Cash, Receivables, and Inventory Valuations, also with additional issues, were discussed. When choosing a restaurant for a topic, the first thing that comes to mind is inventory. How can a restaurant operate without taking into account inventory? Buffalo Wild Wing is a very unique restaurant that operates on providing wings and sports bar ambiance. In order to understand how they control inventory, there needs to be a specific identification. Specific Identification calls for identifying each item sold and each item in inventory; is used by companies that focus on selling inventories that will not be substantial and can be counted physically without incurring heavy costs for tracking individual inventory items. This is a good idea for Buffalo Wild Wings because they can keep track of the food inventory, but the disadvantages to this method involve income manipulation on similar or......

Words: 650 - Pages: 3

Free Essay

Description Worksheet

...Dylan Goodwin Description Worksheet 4APR12 Who knew a day spent at Buffalo Wild Wings could be so exciting and filled with fun things you've never seen before. My friends and I had been planning to go to Buffalo Wild Wings for the Final Four for a couple weeks. When we arrived there we insisted we sit at the bar. As we were walking through we noticed there was not very many people there. This was not good for us at all. There was three families in the dining area, three gorgeous women sitting at a table in the bar, and probably ten guys sitting around the bar one of whom was very drunk and annoying; needless to say we sat down next to the three gorgeous women. The reason we were not happy that there was not a lot of people is that we like to play impractical jokers between ourselves. We took the rules from the show and put them into our show. The name of the game is to have somebody to tell you to do something embarrassing, if you don't do it, you take a strike. Once you have three strikes you definitely have to do what the next person tells you to do. The rules are you can't tell somebody to do something that could get them arrested. After we had had a few drinks and were getting bored just watching the game we decided it was time to begin our jokes on each other. I am not a very outgoing person and definitely do not like to be embarrassed as my friends know. My first dare to begin the play was to go up to these beautiful women sitting next to us and ask them if they......

Words: 690 - Pages: 3

Premium Essay

Chapter 6 Reflections

...Chapter 6 Reflections 1. Describe a time that you needed to work as a part of a team. At my previous job, Buffalo Wild Wings, every day I was part of a team. When working in a restaurant it requires everyone to help out. I think it’s really important to always help your fellow coworkers in any way you can, work related. 2. Tell about a time you used creativity and problem-solving skills to solve an important problem. At my current job, 1800CONTACTS, I run in to problems all the time. But one situation came up where I had received a fax from a customer’s doctor letting me know that their prescription was expired and we cannot sell them contact lenses. Usually I would just call the customer to let them know that they need to go in for a new eye exam but I noticed that this customer lived in a state where glasses/contact prescriptions lasted for two years. I then took it upon myself to contact the doctor to get her last exam date, which was just a year ago, and thanked them for the information. Once I hung up I could ship the order since technically the prescription was still valid for another year. Now every time I get an expired response from a doctor in a two year state I take it upon myself to contact the doctor to get the exam date. 3. Describe a time when you didn’t succeed at something you were trying to accomplish. I like to run, so with that I decided to run a half marathon one time. I hadn’t ran in months and a friend had asked me if I wanted to join......

Words: 530 - Pages: 3