...Through the case study of‘SHANGHAI GENERAL MOTORS：THE RIS OF A LATE –COMER’, we learned that the development of automobile industry in China, and GM opening up a historic challenges and opportunities to firm up China’s cooperation with SAIC. 1. Background Information General Motors (GM) is one of the world's largest car companies. Although GM lost its first-mover advantage to Volkswagen, in 2003, China became the second largest single market for General Motors, selling 201,188 vehicles, an 81.6% percent increase over the previous year. In that year Shanghai GM achieved a 13% market share in mainland China, second only to Volkswagen Group China among foreign carmakers. Sales dropped in 2004 when the company retired the Buick Sail and the release of its replacement, the Chevrolet Sail, was delayed to February, 2005, knocking General Motors Shanghai to seventh place in mainland China market share. 2. Automobile industry history and development Development situation can be divided into sevens stages as follows |Time |market demand |local competitor |foreign competitor |Economy |Technology |Political Social | |1950-1965 |small:only for |state-owned |No |the beginning of |Soviet Union provide |have no reference | | |party officials |company | |economy development|technology | | |1966-1976 ...
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...No. of Printed Pages : 5 MANAGEMENT PROGRAMME MS-61 O CD Term-End Examination June, 2010 MS-61 : CONSUMER BEHAVIOUR Maximum Marks : 100 (Weightage 70%) Time : 3 hours Note : This paper consists of two sections A and B. Attempt any three questions from Section-A and Section-B is compulsory. (iii) All questions carry equal marks. SECTION - A What are the major influences on organisational buying ? You have been asked to manage the replacement supplies of printers and photocopies in your organisation. How would you define this organisational buying situation and the characteristics associated with it ? What function do attitudes fulfil in consumer behaviour ? Briefly explain any one of the multiattribute models of attitudes and explain how would you use the understanding of this model in your marketing decisions. MS-61 1 P.T.O. Explain the factors that help a marketer to predict what kind of influence reference groups are likely to have over a product or brand choice. Why does reference group influence seem to vary across product classes or across individuals ? What are the factors that result in a high degree of prepurchase, seLrch for information by consumers ? What are the implications of information search behaviour for marketers ? 5. Write short notes on any three of the following : Hypothetical constructs in Howard Sheth model Theories of Personality Consumer Motivation AlO inventories and their use (e) Cognitive theory of learning ...
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...company for McLaughlin Car Company of Canada Limited and Buick, and then controlled by William C. Durant. GM has been in business since 1908. The company designs, builds, markets, distributes vehicles, vehicle parts, and sells financial services. From 1931 through 2007, it has been the global industry leader in sales. With its international headquarters in Detroit, GM employs about 212,000 people around the world. In 2011, General Motors sold 9.025 million cars and trucks globally with a global market share of 11.9%. Vision of General Motors Company is to be the world leader in vehicle market and related services and a brand that represent quality and innovative design. The company offers a largely range of vehicles, from electric and mini-cars to full-size trucks, monocabs and convertibles. It does business in most countries in the world, about 120 countries and produces vehicles in 37 countries. The other brand that the company owns are thirteen: Alpheon, Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, HSV, UzDaewoo and Wuling. The largest national market of GM is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. In the United States, the company is very strong and has lasted over a century, representing one of the biggest American multinational corporation. In North America, GM products focus on four-core business: Chevrolet, Cadillac, Buick and GMC. In the United States, GM Company is the largest...
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...premarital agreement that said either could make any gift to his or her respective spouse, and that gift would become the separate property of the done spouse. William told Peggy to give her car to her grandson and William would buy her a car. After Peggy gave away her car, and prior to the marriage, William purchased a Pontiac, telling Peggy that it was her car. William titled the Pontiac in this name only. After their marriage, William traded in the Pontiac and purchased a Buick. William paid for the Buick with his own funds but titled the vehicle in both his and Peggy’s names. William drove the Buick home and said, “ Peggy come out and see the car I bought you.” Peggy primarily drove the car. Later, during an argument with Peggy, William took a hammer and repeatedly stuck the door handle of the Buick until the handle fell off. In divorce proceedings, Peggy claimed William had made a gift to her made a gift to her of the Buick. Outcome: The court found that William’s statement indicated his intention to make the Buick a gift to Peggy and her driving it showed delivery and acceptance of the gift. Pg.150 Actual Report: 894 N.E.2d 206 William A. BRACKIN, Appellant-Petitioner, v. Peggy J. BRACKIN, Appellees-Respondent. No. 05A02-0803-CV-218. Court of Appeals of Indiana. September 18, 2008. Robert G. Forbes, Forcum, Forbes, Danielson & Danielson LLP, Hartford City, IN, Attorney for...
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...General Motors was founded on Wednesday, September 16, 1908, in Flint, Michigan, as a holding company for Buick (then controlled by William C. Durant). Durant's company, the Durant-Dort Carriage Company, had been in business in Flint since 1886, and by 1900, was producing over 100,000 carriages a year in factories located in Michigan and Canada. Prior to his acquisition of Buick, Durant had several Ford dealerships. With springs, axles and other key components being provided to the early automotive industry by Durant-Dort, it can be reasoned that GM actually began with the founding of Durant-Dort.[3] Durant acquired Oldsmobile later in 1908. The next year, he brought in Cadillac, Cartercar, Elmore, Ewing, and Oakland (later known as Pontiac). In 1909, General Motors also acquired the Reliance Motor Truck Company of Owosso, Michigan, and the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessors of GMC Truck. A Rapid became the first truck to conquer Pikes Peak in 1909. In 1910, Welch and Rainier were added to the ever-growing list of companies controlled by GM. Durant lost control of GM in 1910 to a bankers trust, due to the large amount of debt (around $1 million) taken on in its acquisitions. Durant left the firm and co-founded the Chevrolet Motor Company in 1911 with Louis Chevrolet. After a brilliant stock buy back campaign, he returned to head GM in 1916, with the backing of Pierre S. du Pont. On October 13 of the same year, GM Company became incorporated as...
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...Thomas v. Winchester (1852) Facts: Mrs. Thomas was prescribed dandelion extract, but the bottle was mislabeled and actually contained a poison. Mrs. Thomas's husband had purchased the extract from druggist Ford who purchased from druggist Aspinwall who purchased from Winchester. Thomas sued Winchester and the trial court ruled in Thomas’s favor. Winchester appealed, stating that because he was not the direct vendor of the item and there was no direct connection between he and Thomas, Thomas could not sue him. Issue: Despite there being no direct connection between Thomas and Winchester, can Thomas sue Winchester Decision: Yes Reasons: The Court decided to make an exception to the theory of privity, based on Winterbottom v. Wright, in this case because of the inherent danger of poison, and death or great bodily harm was the natural result of the mislabeling of poison. Winchester had a duty to Thomas because it was the nature of his business that there would be a lack of privity if poison was mislabeled. Sub brief: Winterbottom v. Wright (1842) Facts: Wright owned a coach business and contracted with the Postmaster-General to supply coaches to carry the mail. As part of the contract, Wright agreed to keep the coaches in good condition and personally assume the duty of all maintenance and repairs. Atkinson also contracted with the Postmaster to supply horses and drivers for all coaches. Winterbottom, the plaintiff, was employed by Atkinson as a driver. One day, he was driving...
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...Running head: GM AND TOYOTA MATRIX GM and Toyota Matrix Senior Project June 12, 2012 GM has a very diverse brand that appeals to different audiences. They have your luxury levels, to your strong work cars. Gm’s diverse portfolio allows them to enter the homes of millions of families catering to everyone’s needs and desires. Cadillac When people think of Cadillac they think of luxury and class. This will appeal to businessmen and entrepreneurs alike. Buick Buick is a brand for the older gentleman who has worked hard his whole life and now wants time to relax. Buick has newer models that allow housewives to drive around in style while attending their kid’s soccer practice. GMC When people think of GMC they think of big strong SUV’s and Trucks. Just because they are a bigger car, GMC feels that you can still look sexy while driving around in a dependable truck. They appeal to the private sector and government agencies given them the power and discrete look that they desire. Chevrolet Chevrolet is known as the all American car. When people think of Chevrolet they think of their dad’s old truck. Chevrolet takes pride in letting their customers know that their cars can take them off-line, off-road and off the grid. Toyota offers a diverse variety of cars. They have a car for the most eccentric taste to the taste that’s within budget. They are well known for having a reliable car that will go the distance. With all of the new Hybrids and electric cars...
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...via wholly owned subsidiaries, but operates in China through 10 joint ventures, including Shanghai GM, SAIC-GM-Wuling and FAW-GM. * The company manufactures most of its China market vehicles locally. Shanghai GM, a joint venture with the Chinese company SAIC Motor, was created on March 25, 1997. The Shanghai GM plant was officially opened on December 15, 1998, when the first Chinese-built Buick came off the assembly line. The SAIC-GM-Wuling Automobile joint-venture is also successfully selling microvans under the Wuling brand (34 percent owned by GM). Much of General Motors' recent growth has been in the People's Republic of China, where its sales rose 66.9 percent in 2009, selling 1,830,000 vehicles and accounting for 13.4 percent of the market. (This is what a microvan looks like) * * Buick is strong in China, being led by the Buick Excelle subcompact. The last emperor of China owned a Buick.The Cadillac brand was introduced in China in 2004, starting with exports to China. GM pushed the marketing of the Chevrolet brand in China in 2005 as well, transferring Buick Sail to that brand. * In August 2009 the joint venture of FAW GM Light Duty Commercial Vehicle Co Ltd was formed that mainly produces Jiefang light-duty trucks. * General Motors vehicle sales in China rose 28.8 percent to a record 2,351,610 units in 2010.GM set up an auto research center as part of a USD250 million corporate campus in Shanghai to develop 'gasoline-hybrid cars,...
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...two reported months i.e. October and November have given GM China reason to smile as the combined retail deliveries rose 15 % and 14 % year on year respectively. In the nine months through September 2015, General Motors and its joint ventures sold a total of 2,492,428 vehicles in China at an average of 276,936 vehicles per month. But in October the sales figure was up at 327,037 and in November it was 346,671. During the first 11 months of 2015, retail sales by GM and its joint ventures in China increased 4.1 % on an annual basis to a record 3,166,791 units. In November, the Buick, Cadillac and Baojun brands set all-time monthly sales records. SUVs have kept it up for GM throughout the lows and highs that its overall sales have seen this year. Within this fast-growing segment, GM’s SUV sales jumped 170.8 % in September, 255 % in October and 231 % in November led by the Buick Envision and Baojun 560. Buick sold 107,925 units in November, registering a 45 % rise over the year ago performance. The sales of the Excelle GT nameplate increased more than 100 % from last month on the back of the all-new Excelle GT launched earlier this year. Sales of the Verano nameplate increased by 60 % over last month, crossing the 9,000 unit mark capitalising on the strong presence of the recently launched Verano sport sedan reinforced by the Verano Hatchback and Verano GS launched in November. The luxury brand Cadillac sold 7,935 units in November, up 57 % and registered a seventh consecutive double...
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...General Motors is the world’s largest full line maker of automobiles. It currently has up to 8 different brands that include; GMC, Chevrolet and Buick to name a few. General Motors started out as two different companies started by Leland Olds, which started Oldsmobile, and William Durant, a Director of Buick Motor Company. Durant was the man behind the merger of Olds and Buick to form General Motors Corporation in 1903. He believed that one company making different models could be more competitive than making the same model of cars as different automobile companies. By 1911 the corporation had purchased all or most of 30 different companies in the auto industry. During the great depression, GM suffered greatly, but with new management and an aggressive new management style rebounded and was successful when World War II began. In preparation for the entry of the U.S into the war, GM retooled their factories to assist with the manufacturing of items needed during the war. During this time GM produced over $12.3 billion worth of material for the war effort. After the war, GM resumed manufacturing automobiles in their factories. In the late 1960s, GM began to hire more minorities for employment. This was made possible by new expansionist policies of Presidents Kennedy and Johnson. This allowed GM to prosper and expand into different business opportunities. Today GM has emerged from filing chapter 11 in 2009. GM came out of the chapter 11 with...
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...DPE and Goal Instruction Amber Castro SPE-531 5/3/15 DPE and Goal Instruction A more generally detailed form of an IEP is the diagnostic, prescriptive, evaluative approach (DPE). The DPE approach can be utilized when planning lessons, in any degree of relevance from general curriculum proposals to current measures. The DPE approach identifies a student’s skills and abilities, identifying accomplishment of certain goals and assigning additional practical goals. The idea of diagnosis is to produce a precise, efficient instruction by reflecting upon a student’s strengths and weaknesses. Although goal analysis, development, and application can be exalted notions to ponder, without having an awareness of what and how to instruct, these notions are futile. According to Thomas (1996), the DPE approach, is a form of teaching that aides students with intellectual disabilities (ID) in attaining achievement and self-sufficiency. Simultaneously paired, goal instructional analysis and life goal planning is also an essential part of the DPE approach. The DPE approach reviews lesson development, allocating instruction into practicable fragments specified for an individual student, which delivers the essential educational accommodativeness to establish effective results. To commence, educators must establish a student’s level of ability, strengths, and weaknesses, and then formulate a plan which enables educators to frequently track and monitor student growth. Students with ID...
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...Shanghai General Motors: The Rise Of Late Comers Written Analysis of Case (WAC) SUBMITED TO: MAM AYESHA SUBMITTED BY: MUHAMMAD AZAM SIDRA PERVEEN IRFAN YOUNIS M.ARSHAD RAZIA KOMAL 2015 Table of Contents Executive Summary: 3 Foreword: 4 Testimony 4 Automobile Industry in China 5 Projected Capacity 5 Holistic Supply Chain 6 GM & SAIC Partnership 6 Joint Ventures 6 Foreign enterprises 7 Corporate Level Strategy: 8 Business Level Strategy: 9 Conclusion: 10 References 11 Annexure 12 Executive Summary: This is a Case base scenario of Shanghai Automotive Industry Corporation (SAIC) and the General Motor Company (GM). The world’s largest automaker, traces its roots back to 1908. With its global headquarters in Detroit, GM does business in some 120 countries. The General Motors-China relationship dates back more than eight decades. GM China’s vision is together with its partners to be the best automotive group in China The joint venture between General Motors (GM) and Shanghai Automotive Industry Corp. (SAIC) in 1997 was regarded as the largest single foreign investment ever made in China. The joint venture was considered by many as a high-risk investment for GM at that time. Eight years after signing the joint venture, GM proved to the world that its investment in China was justified, with its growing market shares and successful partnership with SAIC. Attempts to understand the strategic alliance...
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...automotive industry through the activities of its automotive business operating segment, General Motors Automotive (GMA), which consists of four regions: GM North America (GMNA), GM Europe (GME), GM Latin America/Africa/Mid-East (GMLAAM) and GM Asia Pacific (GMAP). GMNA designs, manufactures and/or markets vehicles, primarily in North America under the following nameplates: Chevrolet, Pontiac, GMC, Oldsmobile, Buick, Cadillac, Saturn and Hummer. GME, GMLAAM and GMAP primarily meet the demands of customers outside North America with vehicles designed, manufactured and/or marketed under the following nameplates: Opel, Vauxhall, Holden, Saab, Buick, Chevrolet, GMC and Cadillac. GM's automotive regions also have equity ownership in Fiat Auto Holdings, Fuji Heavy Industries Ltd., Suzuki Motor Corporation, Isuzu Motors Ltd., Shanghai General Motors Corporation, SAIC-GM-Wuling Automobile Company Ltd. and GM Daewoo Auto & Technology Company. These investees design, manufacture and market vehicles under the following nameplates: Fiat, Lancia, Alfa Romeo, Subaru, Suzuki, Isuzu, Buick, Wuling, Daewoo and Chevrolet. GM's other operations include the design, manufacturing and marketing of locomotives. Substantially all of the Company's automotive-related products are marketed through retail dealers and distributors in the United States, Canada and Mexico, and through distributors and dealers overseas. As of December 31, 2003, there were approximately 7,700 GM vehicle dealers in the United...
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...Bugusa, Inc. Worksheet LAW/421 Version 2 1 University of Phoenix Material BUGusa, Inc., Worksheet Use the scenarios in the BUGusa, Inc., link located on the student website to answer the following questions. Scenario: WIRETIME, Inc., Advertisement Has WIRETIME, Inc., committed any torts? If so, explain. In the case of WIRETIME, Inc., tort has been committed. Per the reading, “a tort is when one party has acted, or in some cases failed to act, and that action or inaction triggered a loss to be grieved by another party” (Melvin, 2011). WIRETIME, Inc., made a defamatory statement about Bugusa, Inc.’s reputation. WIRETIME, Inc., also enlisted an ad in a well-known magazine that enclosed a statement alleging BUGusa for having bad merchandise. BUGusa doubtfully will undergo reputation or loss of clients due to the negative hoarding that WIRETIME, Inc., bashed. Scenario: WIRETIME, Inc. (Janet) Has WIRETIME, Inc. committed any torts? If so, explain. Scenario: WIRETIME, Inc. (Steve and Walter) Discuss any liability BUGusa, Inc., may have for Walter’s actions. In this case, the liability BUGusa, Inc., may encounter for Walter’s actions is that he committed a tort when locking Steve inside a soundproof room and threatened him with physical harm. Keeping Steve in a soundproof room can be defined as false imprisonment. False imprisonment prohibits wrongful restraining, confining or detaining a person without that person’s consent (Penal Code 236). Criminal threatening sometimes known...
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... available in limited countries when the Malibu LTZ is available in worldwide.(Asker,2010). In addition, Pontiac were the prettiest cars made by General Motors. However, few of them were bringing excitement. (Ron,1999). Not all Pontiac cars were sold to bring excitement. For instance, a Pontiac Grand Am will stand out in a crowded parking lot, but a Bonneville will not stand out in a parking lot. Second, Pontiac got bankrupt because of low profit margins. According to Asker (2010), “ Pontiac is not a premium brand”. Some of people have said that General Motors should keep Pontiac instead of Buick. But, the sales of Pontiac is much lower than the sales of Buick . Moreover, from 2005 till 2010, Pontiac had stopped making a four cylinder car except the G3 and the G5. Those past years caused too much low profit margins , because people are buying cars with low...
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