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Build a Bear

In: Business and Management

Submitted By thebeagle
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Build-A-Bear

Build-A-Bear
1) Build-A-Bear customers demonstrate social and individual needs. They feel the need for belonging and affection, and for self expression. They demonstrate their wants as wanting to create a new friend that they will be able to share their affection with and in return, through their imagination, reciprocate that affection and sense of belonging. The customers ability to personalize the bear from the very beginning, including choosing from more than 20 stuffed animals. Dressing the bear in personalized accessories, and naming the bear is an example of the customers wants to express themselves. Because all of this is attainable through a relatively low monetary cost to value and satisfaction ratio the customers wants become demands.

2) During a Build-A-Bear transaction a lot more is exchanged than just a product for money. The entire process of building your own customized bear allows you to fulfill your wants and needs of the product and creates a lasting memory and in return you build a strong relationship with Build-A-Bear where you become a profitable and loyal customer to the company.

3) The marketing concept best describes the approach used by Build-A-Bear workshop. This is achieved by allowing the customer to choose exactly which product is best for them. Because the bear is completely customizable Build-A-Bear doesn't need to try and find the right customer for their product the customer can simply create the right product for themselves.

4) Build-A-Bear creates value for it's customers by fulfilling the needs and wants of their customers. The customer perceived value of all of the benefits of the Build-A-Bear experience is quite high. This is clearly identified by the growth and success of the company. While the actual cost to the customer can be relatively low. The costs including the monetary cost and cost of the...

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