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Building an International Company

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Submitted By michael74
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Building an International Company
Michael Barton
Multinational Management
Building an International Company 08/13/2014

The company that I have chosen to write about is Dell. This is a multi-national computer company which sells computers and other electronic devices such as tablets. Dell began as an unconventional PC start-up company which eventually grew into one of the largest globally competitive computer companies in our current market.
Dell was founded by Michael Dell when he was just 19 years old; he started PC limited with a $1000 dollars and a game changing vision of how technology should be developed, manufactured and sold. Because of Michael Dell’s vision the company soared to one of the top five companies in the world between 1992 and 1995. Around 1996 is when Dell rapidly expanded its global operations by taking their sales online; they then set the bar for e-commerce sales worldwide. Sometime around 2000 is when Dell became the number one computer manufacturing company in the world (www.dell.com).
The greatest success that Dell has had throughout the years has been thru their innovation. In the computer industry innovation is the number one key to remaining successful. Year after year you must create new products that will appeal to consumers out there. Dell has done that year end and year out and they have been able to remain a leading computer sales company alongside other big computer companies such as Apple and Microsoft. Being innovative is what keeps dell in the global market and this is why I attribute that as the greatest success the company has achieved.
A second success and one that definitely helped the company stay competitive in the global market was the acquisition of another computer manufacturing business. According to an article wrote by (Hachman, 2006, para. 1) for PC Magazine Dell acquired PC vendor AlienWare

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