...Question 1: Set out the main criticisms that have been levelled at the above three MNC's In the case of Nestle, it became evident that no formal research into the emerging market was carried out. No approached to local authorities or government agencies was made; who may have had great knowledge/insight into feeding practice within the region or problems/issues that Nestle may be faced with. They simply tried to implement existing 'western' aspirational marketing practice into a region that they knew nothing about. Their communications with the target market were poor & unclear which led to the misconception that formula was a good way to replace breast milk and other forms of nutrition vital to child development. The company did not play its role in educating the public as to the proper methods of using the product and indeed the danger of it's misuse, and also did not consider the different living conditions as a factor in which could lead to such misuse. Their aggressive marketing approach ignored or de-emphasized breast feeding & much of their promotional efforts were misleading in encouraging poor & illiterate mothers to bottle-feed rather than breast feed their infants. Advertising portrayed breast-feeding as primitive and inconvenient. Free gifts & samples were supplied by sales reps dressed as quasi-medical staff known as 'milk nurses'; which were viewed as 'endorsements by association'. Quality control was also an issue for Nestle in other far-flung plants, which...
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................................................................................................... 2 I. The development of global, European and national policies relating to sustainability. 2 1. Changing attitudes of public, politicians and businesses to the environment since 1945 .................................................................................................................................... 2 2. Brundtland definition of ‘sustainable development’ .................................................. 4 3. The international and UK policies to sustainable development since Earth Summit of 1992 ................................................................................................................................ 4 4. Triple bottom line........................................................................................................ 5 II. The commercial case for considering social and environmental matters in business management .......................................................................................................................... 6 1. 2. 3. Stakeholders and how they impact on business policies ........................................... 6 Is adopting CSR policies cost-saving? .......................................................................... 7 Primark Ethical Trading ............................................................................................... 7 III. Balance between expectations of stakeholders and the social...
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...marketing strategies to meet customers’ expectation in the keen competitive business environment. They are not only enhancing product and service qualities, but also strengthening staff training and implementing customer relationship management (CRM). Loyalty programmes have launched in various industries to retain customer loyalty as which is considered as an effective way of long-term profitability1. The rate of fixed broadband penetration in Hong Kong (HK) is the highest of all over the world. In 2013, there were 194 Internet Service Providers (ISPs) licensed providing services in HK2. With increased competitions, customer retention may improve revenues than customer attraction. In this article, we are going to study the marketing strategy of one of the fastest growing broadband service providers, the Hong Kong Broadband Network Limited. II. Background and Business nature of the company Hong Kong Broadband Network Limited (HKBN) owns and operates one of the largest fiber optic networks in HK providing the world’s fastest residential 100Mbit/s and above broadband Internet access. Established in 1999 by City Telecom (H.K.) Limited, HKBN is acquired by CVC Capital Partners, one of the world’s leading private equity and investment advisory firms since May 2012. Started with the broadband internet services in year 2000, HKBN provides services in both business and residential markets. Vision on offering...
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...worry about many things which they give to their child. Such as, what should they feed, which school should they send him/her to, or what kind of toys able to help in educating them, give them extra knowledge. They might also worry about the toys which they bought are suitable for their children. If the child is newborn between age 0 to 2, parents must make sure the toys are safe enough, and it should be large enough to avoid choking hazards. Therefore, they are willing to buy good quality toys which are really safe to their children. For example: the truck toys which the color will not fade easily as the child might accidently swallow the colors. Product In the exchange process, many benefits obtained by consumers that having a good services with a tangible and intangible attributes. Products in marketing mix are separate into two types. That is internal considerations and external considerations. Internal considerations are when we are producing the product, we need to know about what are the costs of developing, producing, distributing, and selling. Firstly, we must have a plan to avoid wasting money. External considerations are after produced the product, producer need to think what of the best product serves consumption patterns for the target segment. Is the packaging can attract consumers; how about the transportation, usage, and disposal of the product. The consumers will like to compare the products to make sure that they are worth to be bought. This essay is an example...
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...internet services in its UK home market. The challenge for the company was that the development of new technologies for voice, data and video transmission was blurring the boundaries among traditional industries and forcing reconsideration of what was required for a strategy of ‘total communications. This growth in demand for new services had attracted the interest not only of Vodafone’s traditional competitors in the telephone industry, but also from other communications companies such as Virgin Media ((the largest cable operator in the UK) and Sky Broadcasting which was the UK’s largest provider of satellite-based television. Other new competitors included the largest UK retailer of mobile phones and services, Carphone Warehouse and suppliers such as Apple (iTunes) and Nokia (Ovi) which had been investing heavily in digital content. Google was also increasingly involved in the communications field with a new, open, mobile operating system, Android and investments in mobile search and advertising. In addition to changes in competition, Vodafone and other operators faced rapid changes in technology with the growth of IP (internet protocol allowing voice, data and video to be digitised for high-speed distribution over multiple networks), the emergence of new broadcasting technology such as Wi-MAX (extended Wi-Fi), and the continued upgrading of speeds over fixed and mobile networks. The UK was also switching to digital television and operators were offering services such...
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...Business Description Rogers Communications Inc. is a diversified Canadian communications and media company engaged in the telecom and media businesses. Rogers Communications Inc. is engaged in four primary lines of business through its four principal operating segments: Rogers Wireless, Rogers Cable, Rogers Business Solutions and Rogers Media. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the combined world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products, and together with Rogers Business Solutions, provides business telecom, data networking and IP solutions to small, medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and online media assets, with businesses in radio and television broadcasting, televised shopping, sports entertainment, magazine and trade journal publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada. Canada Telecommunications Mobile SWOT Analysis Strengths * Locally owned mobile operators have invested heavily in the market. * Low penetration rate means ample scope for continued growth...
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...International looks at four key challenges that must be addressed by learning organizations to effectively align corporate training with business strategy. Drawing on examples from a number of leading companies, we suggest that the best vehicle for sustainable organization development is to engage training participants in real work with live strategic issues. This delivers a “triple hit” benefit wherein training can achieve development goals; increase participant grasp of and commitment to company strategic goals; and actually produce innovative ideas, solutions and strategies to meet the needs of the business. www.impactinternational.com aligning training with Corporate Strategy exeCutive Summary This whitepaper from Impact International looks at four key challenges that must be addressed by learning organizations to effectively align corporate training with business strategy. Drawing on examples from a number of leading companies, we suggest that the best vehicle for sustainable organization development is to engage training participants in real work with live strategic issues. This delivers a “triple hit” benefit wherein training can achieve development goals; increase participant grasp of and commitment to company strategic goals; and actually produce innovative ideas, solutions and strategies to meet the needs of the business. Since the publishing of Adelsberg and Trolley’s influential 1999 book Running Training Like A Business, which made the case that training departments...
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...Projects grow out of problems or opportunities. This project grew out of an opportunity that allowed each individual involved to participate in project that required carefully planning by turning the opportunity into a new venture. The Upscale Ambiance project was successfully carried out by five individuals agreed on the same goal/objectives. It was imperative to the success of this project that it clearly was defined by three parameters by which the project was planned, controlled and established. Below are the necessary steps the team took to deliver an outcome that will be pleasing to clients. Project Proposal The project that Team B is committed to - is to build an elegant fragrance boutique. The store name will be entitled Upscale Ambiance. Several expected benefits took place to motivate Team B to have charge over this project. The number one benefit comes from knowing consumers will not have to travel as far to purchase his or her favorite fragrance or candle. Other benefits include having unique products in stock that will set us apart from any other fragrance boutique. The team will incorporate clever promotions, savvy merchandizing and exclusive offerings for consistent customers. Consumers do not want a cookie cutter approach when purchasing expensive items. Consumers are ever increasing their knowledge of purchasing power. The team will face the challenge of brand diversity. Our fragrances will address the needs of our diverse clientele. The project team will even...
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...CSR and EDUCATION 1A Kalyani, Assistant Professor, NBN SSOCS, Pune Dist, koukuntla.kalyani@gmail.com 2Dr. K E Balachandrudu Professor & HOD-CSE, PRRMEC, SHABAD – R R Dist. Kebalu.chinni@gmail.com Abstract Universities, especially private ones are in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades , long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. Keywords: Corporate social responsibility, higher education, competitive advantage, Societal Marketing, reputation. Introduction In a societal structure, we have many stakeholders, one amongst them are companies or Corporate Houses. These Corporate...
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...productive discussions about how to strengthen and standardize Amanco’s Sustainability Scorecard system (SSC), for use in executing Amanco’s new strategy. Amanco was Latin America’s biggest producer and marketer of plastic pipes and fittings for transporting fluid. It had dominant positions in Colombia and Ecuador, and was a major competitor in Brazil and Mexico. Amanco had become a top brand while establishing a reputation as a leading company in corporate social responsibility. Julio Moura, Amanco’s chairman, explained, “Customers want products that improve the society in which they exist and that protect the environment.”2 Salas reflected on the company’s recent financial performance (summarized in Exhibit 1): Amanco has lived by its triple bottom line values and become one of the Latin American’s most admired socially responsible companies. It has received several awards for being a “best” place to work. Concurrently, our revenues went from $520 million in 2001 to $688 million in 2005, with EBITDA jumping from $52 million to $84 million. For 2006, we expect revenues of $770 million and an EBITDA of $102 million. Living on a Thirsty Planet3 Water was critical for long-term economic development, human...
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...International Management Research Report – Group EXECUTIVE SUMMARY The economic situation in Asian countries has been rising for the past few decades due to the large number of young productive population, investment of youth education and development of technologies in Asian countries. Therefore, most western countries, including Australia, are attracted to invest in Asian countries as their manufacturing base and export destination. Consequently, the rapid development of economy in China and other Asian countries has encouraged U.S and European Union to form a free-trade alliance in order to keep them as the market leader in the world economy. Hence, the trade between borders would be a lot easier and more companies will be encouraged to go international. Hence, global and intense competition in a worldwide scope will be created. By taking into account of those two events, this report will discuss the issues that are potentially faced by organizations which operate internationally, which is drawn by articles from Bartlett and Ghoshal. However, due to the limitation, the report will only discuss four major issues, The first issue will discuss about how companies create transnational companies. It is believed that businesses often fail operate internationally due to the incapability of fulfilling the needs for global integration, differentiation and innovation spreading simultaneously (pg. 7). The second issue will discuss about the implications in managing relationship...
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...Market feasibility overview Hempstead, NY June 2012 MOVIE THEATRE Overview Members of Renew Hempstead have suggested and shown strong support for development of a movie theatre in downtown Hempstead. Renaissance Downtowns engaged our firm to explore the potential market viability of a movie theatre. This brief summarizes our findings. In comments on the Renew Hempstead website, members recommended the following possible characteristics for a downtown movie theatre: Small community theatre Smoke free Locally owned, not a chain Security Collaborate with Hofstra Not too many seats in one theatre Host student films, documentaries Stage for open mic night Family nights Alternating screen Should have regular snacks Solar power Free wifi Reduced ticket price for bringing in Mini arcade inside recycled things Lounge area Recycled popcorn bags as well as cups Stores inside the movie theatre Every fifth visit is free A little bar for older people Major motion ...
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...Management, which is a comprehensive waste and environmental services company in North America. Waste Management’s network includes 367 collection operations, 355 transfer stations, 273 active landfill disposal sites, 16 waste-to-energy plants, 134 recycling plants, 111 beneficial- use landfill gas projects and six independent power production plants. Waste Management offers environmental service to nearly 20 million residential, industrial, municipal and commercial customers in the US, Canada, and Puerto Rico. With 21,000 collection and transfer vehicles, the company has the largest trucking fleet in the waste industry. Create or describe a strategy, as operationalized by Collis and Rukstad. Be comprehensive and specific when describing your objective/scope/advantage and the subcomponents of each one. Append and describe the activity-system map of your firm. [figure 1] Waste Management strategy objective is to transform waste management over the next five years that will result in a growth-focused and a competitive company by: 1. Knowing customer and how to service them better than anyone else in the industry. 2. Extracting more value from the material stream than anyone else in the industry. 3. Innovate and optimize operations to drive continuous improvement. Waste Management strategy scope is to use segment-specific strategies to meet individual customer needs while delivering superior service to all customers. Also capturing more value from the material...
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...Fossil’s Marketing Plan Team C MKT/421 November 14, 2013 Don Braunstein Fossil Group Fossil Group has been in business since1984 serving consumers globally with a total of 4,400 locations worldwide (Fossil Inc., 2013). The organization has a strong retail presence because it caters to a variety of consumers, strategically developing and acquiring new lines of products to meet consumer demand. The products range from bags, belts, eye wear, leather goods, and watches. Their largest line and focal product are watches. Each brand is made to appeal to both men and women. Each line of watches focuses on a different type of consumer, the elegant and bold female consumer is the Michele design. For the casual every day wear male consumer, there is the Relic design which is made to stand up to everyday use. Fossil is an innovated company that focuses heavily on developing their brand through new product lines, as well as establishing new industrial footprints. Fossil’s brand establishes social responsibility by giving back to the community through fundraising and volunteerism through their Fossil Foundation (Fossil Inc., 2013). The Fossil Brand is a reputable, successful organization because of its strategic marketing techniques. Innovation of a Product Fossil brand would like to expand an existing product line to appeal to the younger consumer. The organization’s plan is to innovate the existing Relic watch and tailor the physical...
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...Flexibility 6. Innovation and Learning 7. Productivity and Operational Efficiency 8. Sustainability Exhibit 3.1 The Scope of Business and Operations Performance Measurement Measurement is the act of quantifying the performance criteria (metrics) of organizational units, goods and services, processes, people, and other business activities. Good measures provide a “scorecard” of performance, help identify performance gaps, and make accomplishments visible to the workforce, the stock market, and other stakeholders. Financial Measures • Often take top priority in for-profit organizations. • Traditional financial measures include revenue, return on investment, operating profit, pretax profit margin, asset utilization, growth, revenue from new goods and services, earnings per share, and other liquidity measures. Customer and Market Measures • Customer measures: Customer satisfaction, customer retention, gains and losses of customers and customer accounts, customer complaints, warranty claims, measures of perceived value, loyalty, positive referral, and customer relationship building. − A customer-satisfaction measurement system provides a company with customer ratings of specific goods and service features, and indicates the relationship between those ratings and the customer’s likely future buying behavior. • Market measures: Market share, business...
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