Building Your Brand and Image

There are several key areas to concentrate on when developing your brand and image. These aspects include but are not limited to; your look, your stage presence, your online presence, presentation to fans, and presentation to industry leaders and other people in your line of work. The 3 p’s of branding are: preparing your brand, packaging your brand, and presenting your brand. It is important to find what makes an artist unique and create an opportunity where there is none. As you prepare your brand you have to ask yourself several questions. What do you want to be known for? Do you reflect this in your personal life, and what are goals at the end of all of this? These questions are important to ask because you don’t want to get 5 years into your career and realize that what you are trying to sell isn’t really you, because if you don’t believe it how can your fans believe it. The truth always comes out. Instead of focusing on accomplishments, focus more so on one’s characteristics and traits. One of the most important aspects to remember when developing an artist is one’s online presence. Make sure you’re taking full advantage of all of the various social media networks, securing your name, and making your page look like you’re spending time on it. Interacting with fans will be an effective way of turning listeners into avid fans as you attempt to build your fan base. Put yourself into the shoes of listeners ask yourself where they will find music online, and then make sure your music is there and prevalent on the site. Most importantly ask yourself what the point of your music is. The music needs to speak to the listener. Otherwise everyone is wasting their time. The next step is analyzing the packaging and then presenting your brand. Yes, you’re now a product. You need to develop a certain style that fits you and stick with