Buisness Model

In: Business and Management

Submitted By struck7
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Pages 10
UNIVERSIDAD ANAHUAC

Proyectos de Ingeniería en Negocios III

Entrega 1

Alexandro Struck Azcárraga

00242114

20/06/16

Prof. Carlos Álvarez Cuevas

FODA

Fortalezas

Ventaja Competitiva

La ventaja competitiva de esta empresa llamada Multi-Servicios, es que el plan se basa en que sea una empresa totalmente responsable social y profesionalmente teniendo una variedad dentro del rubro que no se encuentra en las empresas de este tipo en México.

Al tener una variedad de tres productos dentro de una misma plataforma da esta ventaja competitiva ya que el cliente puede cubrir diferentes necesidades con una misma empresa en la que ya confía y conoce los valores.

Se enfoca en el buen servicio y en la satisfacción del cliente de clase media que no tiene el capital para contratar a un empleado de planta ni tiene el tiempo ya sea por los hijos o el trabajo de hacer estas tareas ellos mismos, y aquí es donde entra Multi-Servicios para cubrir estas necesidades.

Marketing

Distribución

La primera forma de distribución que se va a tener va ser creando una alianza con una empresa más grande y ya establecida en el Estado de México llamada Interdomicilio Interlomas. Con esta empresa haremos un convenio en el que contrataremos personal preparado que ellos tienen con la elaboración de un contrato estableciendo también un plan de publicidad para así la empresa se empieza a dar a conocer.

Alcance

El alcance potencial de esta empresa es muy grande ya que es una parte diaria y cotidiana de la mayoría de la clase media de la zona metropolitana. No se va a empezar tan grande pero hay un gran tamaño, oportunidad y alcance para crecer ya que puede ser un servicio muy solicitado con precios accesibles para gran parte de la población.

A base de buen trabajo y buena publicidad en poco tiempo podría llegar a ser una empresa establecida creciendo…...

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