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Buisness Research

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| Business Research Terms and Concepts
Nicole Lomax
07/02/2014
RES/351

Business Research Terms and Concepts
When comparing and contrasting the two approaches quantitative and qualitative there are many things to take into exception. Direct terms, research is about the information you collect and analyze. Quantitative research uses data that are associate with quantity and some that measure with numbers which can be assessed through comparisons of means, frequencies, and usually statistical tests. Qualitative research takes the information collects and analyzes it to describe which will think of anything that can take the eventual form of a text, such as interviews or to observe the behavior. Quantitative is numerical based with numbers etc. Qualitative is based off of observation the color, or shape, and style. Out of the two it is easier to prove statistically with Quantitative research but not as easy to see the insight. With Qualitative hard to see the relationship and casual data. With Quantitative strengths can research market size, demographics, preferences all of which can provide information for the business. Qualitative research provides data that is valuable, user needs, use cases, and behavior patterns. One strength of Quantitative research is providing data, a weakness is the interpretation can be complicating. Quantitative and qualitative presented as completely incompatible. Both of these strategies used separate or combined, they can both mean different things and be used for different thing depending on the objective. Both can provide insights for the interpretation and examples. Quantitative and Qualitative complement one another. One can formulate the question and the other judge and scale the findings. Based on results Quantitative is better used for general and Qualitative is used for techniques. Both methods together thy complement one

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