This summer I needed a reliable source that I could enjoy and would help better my education at the same time. This source would have to have the capability of both holding and writing notes. as well as my leisure activities such as the internet and downloading. After researching on websites (futureshop.com) and reading flyers for Future Shop and Best Buy, I noticed that the marketing they were advertising was inadequate do to the fact that the price offered online and in the flyers was incorrect at the store or at most times out of stock. As well I felt that not every customer paid the same price. After conversing with a school mate about my lap top hunt I came to a realization that" it's not always what you know it's who you know". I would travel back and forth to both Future Shop and Best Buy for note books in stock, and each time a Sales persons would give me a price the next time I would return the price would have changed from employee to employee. As a customer I would have felt cheated paying my money at Future Shop or Best Buy knowing that another customer probably had gotten it for cheaper. I needed a company that put their customers first and not having commission as a first priority. I began to think of companies that have been around and have excellent quality products pre existing. After researching once again I noticed that Apple had exactly what I was looking for the customer first qualities, as well as an existing product, which is the I phone that I currently possess. I then invested in a two thousand dollar Mac Book. There were many cheaper lap tops that I could have chosen from however, Apples marketing strategy caught my attention. Apples strategy is to have its own device for every customer convince whether its cell phones, laptops, computers and digital cameras. This is known as their marketing "digital hub". Seeing how I currently own an I phone apple gave me the satisfaction of their existing product for me to invest in another one. As well as their apple logo which is seen almost everywhere and is in the works of being a universal symbol. Two benefits caught my attention when buying the Mac book one of which was the life time warranty. The life time warranty is an insurance that customers will always stay with Apple, warranty is provided through ware and tare as well as water damage. No other company provides this type of warranty , which gives Apple a competitive advantage over other competitors. I have had three lap tops in the past with different companies, none of which were loyal to their warranties. With the Mac book any default you are able to have it replaced. The other benefit was the free I pod that was given. This plays into their strategy "digital hub" wanting to keep their customers with their own Apple products. Not all companies marketing strategies are effective and are truthful, which could hinder a customer's satisfaction. Even though I invested a lot of money into my note book I felt that it was a positive investment on my part because of the loyal marketing strategy they provide and the customer satisfaction I had after.