Free Essay

Bull Dog

In: Business and Management

Submitted By Danieldong
Words 1860
Pages 8


Table of Contents
Introduction – Overview of Australian Men 2

Overlook of Major Trends 3

Most Significant Trend 4
Emerging Consumer Expectations 5
Inspiration 6
Persona 7

Overview of Australian Men:
A stereotype existed in Australia historically in terms of masculinity and the typical Australian male. However contemporary culture has changed the typecast of the typical Australian male from strong, emotionless and rough to one more sensitive, intellectual, cultural, open-minded and well groomed (Malone 2014).
Modern Australian men are becoming highly body conscious as 82% of Australian males identified they are spending significantly more money on tending to their physical appearance when compared to premillennial habits (McCrindle Social Research 2013). This can be attributed to the increased media exposure to male specific lifestyle magazines and shows (IBISWORLD 2013). Not only are Australian males become more image conscious they are also recognizing the importance of maintaining healthy lifestyles (Euromonitor 2013).
Australian men can be demographically profiled by generation, Baby Boomers being aged roughly 47-65, Generation X aged early 30’s to mid-40’s, Generation Y born between 1981 and 1994 and Generation Z those born between 1995-2009 (Holroyd 2011). Over the next five years the population of Australians over 50 is expected to grow to 8.5 million people, making up 32% of Australia’s total population (Australian Bureau of Statistics 2013). The baby boomer age cohort will therefore represent a market of 4 million Australian males (IBISWORLD 2013).
This presents them as a key target demographic for Bulldog Natural Skincare.

Overlook of Major Trends:
Australia’s ageing population presents an opportunity to increase the range of new cosmetics and personal care products specifically designed for the ageing population, including rejuvenating, anti-ageing, image enhancing, and health-maintenance products which could potentially stimulate growth within the cosmetic industry (IBISWORLD 2013, Euromonitor 2013).
Anti-ageing and similar products will be directly targeted at Australian men in order to capitalize on their desire to retain a youthful image. The demand for such products is vital to the rapid growth of this niche market within the cosmetic industry and is the main reason the segment of male toiletries is predicted to overtake male grooming in terms of sales in 2014 (Euromonitor 2013).
The demand for more naturally positioned, ethical and eco-friendly products has also become more widespread as consumers increasingly look for products containing natural and organic ingredients, which do not use animal testing. This reflects a change of attitude within Australia as the population endeavors to become more environmentally conscious (Euromonitor 2013).
UV levels in Australia are amongst the highest globally, resulting in Australia having the highest prevalence of skin cancer in the world (SunSmart Victoria 2013). This trend presents an opportunity for moisturizes and other skin care products to become dual purpose and include the maximum SPF Protection claim of 15+ (Euromonitor 2013). This is practical as the typified Australian male spends substantial time in the sun and no current dual purpose products are marketed for the Australian male.
The rise of online retailers selling cosmetic products has surged recently and is a large determinant in the overall market outlook as consumers have been able to access cheaper products more conveniently (Euromonitor 2013). Australian consumers are quickly becoming more confident when shopping online, potentially changing the way in which consumers will purchase cosmetics in the future (IBISWORLD 2013).

Most Significant Trend:
It has been determined the most significant trend influencing the appearance of Australian males is their age. As the population grows older, their influence on the development of products grows stronger (Euromonitor 2013). This is due to the increase in spending power as they progress through their career. Baby boomers have the largest discretionary income in the country and therefore the greatest purchasing power.
With age comes the desire to look younger. This is partly done through healthier lifestyles and anti-ageing cosmetics. The need to have a youthful image has led manufacturers to incorporate anti-ageing agents in addition to protective ingredients that combat the sun’s wrinkling and cancerous effects (Euromonitor 2013: 2, 3). Furthermore, the use of older models has become increasingly common as manufacturers want to better associate with their target consumer group (Euromonitor 2013: 2). Older models that retain a youthful image have a greater influence on an ageing population with the desire to look younger.
The demand for industry products is responsive to changes in real household disposable Income (IBISWORLD 2013). Therefore disposable income is an external driver for the cosmetic industry and has a direct correlation to industry sales. The baby boomer generation of 55 year old Australian’s and older possess the greatest spending power and are considered the greatest consumer buying group. The baby boomer generation is considered the largest consumption group and represents the largest proportion of industry sales at 28% followed by 45-54 year olds at 25% (see Figure A) (IBISWORLD 2013). Due to Australia’s ageing population that market will continue to grow in both size and purchasing power representing the greatest opportunity of growth. Over the next five years a wealthy and ageing baby boomer cohort and changing community attitudes to holistic wellness will be key drivers for cosmetic and toiletry industry growth.
Figure A
Figure A

Emerging Consumer Expectations:
Based on our research of Australian men, the baby boomer generation of 47-65 year old males became the most powerful demographic in regards to the Australian cosmetics industry. There are two reasons why they will be Bulldog Natural Skincare’s focus in Australia. The first reason is that the baby boomer generation aged 47-65 years of age is one of the fastest growing demographics and make up a large proportion of the existing market. Secondly, the baby boomer generation holds 40 per cent of Australia’s net wealth, their average household net wealth is in excess of $1 million, and more than half already own their house outright (Stubbs 2013). These two points highlight the baby boomer generation as having the greatest ability to buy Bulldog’s products.
The age of the baby boomers generation is between 47 and 65 and because of this, their skin condition will progressively deteriorate. Especially in Australia, as the sun’s ultraviolet rays increases susceptibility of damaged skin. After sun damage, skin is more vulnerable to bruises and tears (Whealty 2013). Therefore an emergent need exists for Australia’s men, a product with dual purpose ability, anti-ageing components and protection from harmful sun rays. Most importantly the product needs to be practical and easy to use, suiting the lifestyle of Australian men.
According to our identified needs, the next Bulldog Natural Skincare product should provide some faint cover of skin blemishes, and smooth lines and wrinkles. The main aim of these products is to help ageing men feel and look younger as this is an identified trend in modern men. Such a product will also keep the skin protected from potentially harmful sun rays, capitalizing on today’s health conscious society. Most importantly, it will continue to be produced with environmentally friendly and natural ingredients like existing Bulldog products.
It seems like there is opportunity for a product that could exploit several needs within the baby boomer generation and become a solution to several problems the modern Australian male faces. This potentially positions Bulldog Natural skincare strongly within the Australian cosmetic market for the upcoming years.

According to new market positioning and new trends in product development, new products will include the function of anti-ageing, sunscreen, rejuvenation and moisturization, using natural ingredients to meet target customers’ needs. Through the successful performance of other company’s which have similar products, our new strategy can be both feasible and profitable.
Jack Black and Neutrogena both have the successful product of moisturizers with sunscreen, which provides long-lasting moisturizing without greasy texture and offers broad-spectrum UVA, UVB protection to avoid premature ageing due to sun exposure (Neutrogena Corporation, 2014). In continental Europe, 67% of Italians, 64% of Germans, 60% of Spanish and 47% of French use moisturizers with SPF. Meanwhile, 38% of French, 53% of Spanish, 42% of Germans, and 49% of Italians use anti-ageing serum. In the US, 17% of men use anti-ageing products (Allured Business Media, 2014).
BB cream is another product that has become more and more popular among males. L’Oreal’s subordinate brand Garnier launched a successful new oil-free BB cream in 2012. Following the BB trend, L’Oreal Paris also launched a kind of BB cream containing anti-ageing, revitalift, and nude magique, with self-adjusting color technology. BB cream is a multi-purpose cream that can improve uneven skin tone, reduce grease and wrinkles, cover skin imperfections and provides UV protection (Nikita, 2014). Meanwhile, there are a variety of options for different skin tones consumers can choose from, such as oily skin, dry skin or uneven skin.
Biotherm Homme which is the market leader in men’s skincare worldwide, created a new product using thermal mineral spring water knows as Aquapower. It offers 24 hours of non-stop hydration and heightened moisturized skin during the summer and winter. Like many top brands Biotherm Homme is focusing on male anti-ageing and anti-fatigue products in order to help men get radiant youthful looking skin (Biotherm, 2014).



Allured Business Media 2014, ‘Focus Still on Men's Care as a Growth Category for Beauty’, viewed on 26th March 2014,
Australian Bureau of Statistics 2013, Population by Age and Sex, cat. 32350, ABS, Canberra, Viewed 24th March 2014,
Baby Boomers - the greatest untapped opportunity Gabbi Stubbs, 2013,
Biotherm 2014, AQUAPOWER, viewed 26th March 2014,,default,sc.html
Euromonitor 2013, Beauty and Personal Care in Australia, Euromonitor Pty Ltd, viewed 24th March 2013, <>
Holroyd, J 2011, ‘Talkin’ ‘bout my label’, The Sydney Morning Herald, 20 July 2011, viewed 24th of March 2014,
IBISWorld 2013, Cosmetic and Toiletry Retailing in Australia (G4721B), IBISWorld Pty Ltd, viewed 24th March 2013, <>.

McCrindle Research, ‘Aussie Blokes in the 21st Century’, viewed on 24th March 2014,
Neutrogena Corporation 2014, ‘Neutrogena Men® Age Fighter Face Moisturizer with sunscreen SPF 15’, viewed on 26th March 2014,
Nikita M 2014, ‘Everything you want to know about BB creams’, viewed on 26th March 2014,
SunSmart 2013, SunSmart Australia, viewed 24th March 2014,
Vaseline 2013, Vaseline UK, Viewed 28th of March 2014, <>

Similar Documents

Premium Essay

Pit Bull Dog Observation

...On 11/04/16 at 3:36pm, I Deputy Warden N. Christian was dispatched to 2469 N. High St on a dog on dog or cat attack known owner of attack dog. I arrived at the location and spoke to witness Christopher Brown. Mr. Brown stated that he was outside with his friend’s dog walking it. As Mr. Brown was in front of the above location a brown and white pit bull came charging out of 2481 N. High St and came straight towards the dog. The pit bull bit down on the dog and proceeded to shake it and pull it towards its resident. Mr. Brown stated that he gave chase and had to kick the dog approximalty10 times to get the pit bull to release the dog. Mr. Brown picked up the dog and took it into 2469 N. High and the pit bull ran off where a unknown person...

Words: 388 - Pages: 2

Free Essay

Warm, Heart

...prisoners of war. Prisoners of war, as the name suggests, is the enemy personnel caught in the war, but why it is so special it? It has God trieth sensible. It is silent in the noble; it is also equality of life care. This article describes in times of war, the German occupation of Belgium, just appointed Maj. Krupp received the command of General Liszt: his shot hit one of the generals right eye blind bull named "Knight may be Major shrink because of the Bulls sanity. The generals would let his guard dog "Wolf" and Bulls "get along", but they became the same boat brother. An animal people in general wisdom, will enjoy the special treatment of military personnel, will make everyone respected. Incredible! Who would have thought that a military dog ​​was hit by the bull conquered? ! Perhaps because the Bulls that good and kind, he did not give the wolf the fatal blow. Who would have thought that the two animals actually desperate to care for each other. Moment the wolf will be hanged, bulls regardless of their own safety to rescue the wolf, bullets moment to go to the the Bulls "Ben" Wolf jumped up, sacrificed. The people were all shocked by this sudden scene. Also the conscience of mankind, as a leader of the masses, the generals and merciful, he will understand the truth of the world from the eyes of a cow. Read the generals put down the guns, I am pleasantly surprised, to be moved to whom warm. Is the love and affection of the heart, they would not have the heart to look at...

Words: 667 - Pages: 3

Premium Essay

Animal Cruelty Memo

...shooting a dog. ARRIVAL/CONTACT>>> Upon arrival, I observed the dog lying in the drainage ditch on its right side and I made contact with wit Mrs. Dorsey Rains (the complainant). I made contact with Mrs. Dorsey Rains (the complainant). Mrs. Rains stated that she was in the back yard of her residence when she heard a loud bang sound. Mrs. Rains stated that she ran to the front yard to see what was going on and didn’t observe anything. Mrs. Rain said when she started to walk to her back yard again she heard a loud yell saying Mrs. Rains; she stopped and walked over to her neighbor Mrs....

Words: 411 - Pages: 2

Premium Essay

What Is Chewy-Personal Narrative

...I was 5 years old and I lived in the country in Wichita. We had a dog her name was Chewy. She was a blonde pit bull. She had a fun personality. She liked to climb trees. She liked to swim. Also, she was very protective. She would bark at people who she had never seen before. One day my uncle let her outside. She went down to the river to go swimming. Someone came to the river and saw her. Chewy got out of the river when she saw him and started to bark and wag her tail. A couple of minutes later my uncle heard a loud BANG. He went to see what it was and he saw her laying on the ground. The guy was gone and she had a hole in her head. My uncle and my dad put her behind an old mattress. When I went inside and asked what was wrong and why...

Words: 438 - Pages: 2

Free Essay

The Paper of the Year

...____ to be bred to, Name: Heartless, Breed: American Pitt Bull Terrier, Registration: UKC # A388,061 Color: Blue Fawn for a Fee of $__________________/ or the following in lieu of a stud fee: (Insert wording for any other type of agreement, such as 1st pick pup, 2nd pick pup, etc.) Stud owner shall have the right to inspection of the female for the purpose of confirming pregnancy no later than 45 days of the first mating with female. Unless otherwise stated herein, owner of stud dog shall have the right in person of 1st pick puppy of the litter when the puppies reach the age of 8 weeks. One or more puppies living up to 4 weeks of age will be considered a litter. Int.______ Int. ______ The following terms and conditions are understood and agreed to by both parties: 1. Prior to breeding, the owner of the female must provide a completed JRTCA veterinarian form or JRTCA Registration Certificate, a copy of the female’s pedigree, a record of current vaccinations, proof of worming within six months of the breeding date, and a negative Brucellosis test. 2. Payment of a stud fee is due at the time of the first service unless otherwise specified in the initial arrangement for breeding. 3. If there is a tie, or the breeding is otherwise consummated, there will be no refund of the stud fee in whole or in part. 4. If the female fails to whelp, the owner of the female must notify the stud dog owner of this fact within 10 days of the...

Words: 1121 - Pages: 5

Premium Essay


...animal shelters for the Hinesville area, recorded receiving approximately 30 dogs and cats each day, and 10,000 animals each year. More than four of these animals are euthanized daily, simply because the facility does not have adequate accommodations for the growing population of strays. But Liberty Humane Shelter has committed to making a change for the better to these statistics. Since 2012, the shelter has adopted out 218 cats and 325 dogs. As a “no kill” shelter which takes in animals from multiple rescues, the public, as well as the local humane society, Liberty Humane Shelter understands that animals do not deserve to die simply because they have no home. Equipped with two caged cat rooms for kittens, grown cats and one non caged room for recreation, five spacious dog rooms, and a well equipped clinic, LHS can provide a true haven to animals, both short term and long term. Every animal that is taken in is given the best medical attention available, and automatically spayed or neutered. Each animal also receives a full round of vaccinations and is implanted with a microchip. Unlike many over-populated shelters anxious to place their animals in any home, LHS carefully screens potential adopters. Adoptees are judged on their care of previous pets, the amount of time they can dedicate to a new pet, and whether the size of their house is appropriate to the needs of the pet. With the adoption of a dog, the new owners receive a full medical...

Words: 1264 - Pages: 6

Free Essay

College Admissions

...Mr.P December 10, 2012 Honors English 12 Risks are the essence of life. In the beginning, they are our instinct. We learn to crawl despite the bruises on our knees and elbows. We learn to walk despite the many falls we endure. But as we get older and gain a greater consciousness of the world around us, somewhere along the way we are presented with failure; at that point, many people try to eliminate most risks from their life. But where would we be without our sense of exploration, our willingness to and to try new things despite the pitfalls that await us? That attitude is characteristic of all great thinkers and innovators in our society. Dedicating the next three years of my life to psychology is a risk. Certainly, paying for college will be a hardship; however, I must also question whether my study of the psychology will give me the intellectual fulfillment I seek in my early life. This is an inquiry I’ve made to myself countless times. I now know that, given my varied experiences and the direction I’ve found myself taking, psychology is my only true option. I will not feel fulfilled until I am able to help others that have been in similarly trying situations. My interest in the psychology also stems from my fascination with the music and entertainment businesses. I am a self-taught guitar player with a great knowledge and appreciation for many kinds of music. Over the years, I have partaken in job experiences from various sectors of the entertainment and business......

Words: 549 - Pages: 3

Premium Essay

Animal Rights, and for medical research; sometimes the animals are not given any anesthesia or pain medicine. The animals are caged or held in rooms that are so crowded that they cannot even move (Guillermo). Because they are going to be used for experiments or research often they are not given enough food and water. They may never be allowed outside of the cage again (Guillermo). Laboratories buy these animals from pounds such as the Pound Seizure program. This program allows animal shelters to sell animals to labs for experimenting or research; there are five states that have this program. These shelters that have too many animals are allowed to sell the extras to labs for research or experiments. These are domesticated animals such as cats and dogs that are homeless and have been brought to shelters for protection. Most of these animals will die from these experiments. Zoos and circuses are another form of animal cruelty. Some of the animals in circuses are chained and only released when they are forced to perform tricks to...

Words: 1452 - Pages: 6

Premium Essay

Factory Farming

...92 16 July 2014 “Fixing”: What is Not Broken Nearly four to five million dogs and cats are euthanized in the United States. Overpopulation in the dog and cat community has dropped drastically from twenty to thirty years ago, but still many lives of innocent animals are being taken away every day at animal shelters. Many see it as inhumane; however, some see it as their just animals. In Riverside County the euthanasia rate of dogs and cats continues to rise even with new shelters, more workers, better operating hours, and more space. It will take more than just public awareness to stop the killing of innocent healthy animals, spay and neuter programs is what will make that change. Imagine what could happen if the County of Riverside passed a law forcing people to spay and neuter your pet. It would save so many innocent animals lives. Consequently, there has to be a change in Riverside County, all dogs and cats should be spayed or neutered to stop animal over population and the increasing rate of animal euthanasia in Riverside County. To begin with, spaying and neutering your pet will more than just decrease the dog and cat overpopulation but it will save the lives of animals that do not have enough “time” in the shelter to receive a second chance at life. In Riverside County at the Ramona Humane Society, in only one month out of the 600 dogs and cats that came through the shelter, 467 dogs were put to sleep. How can a society allow this to keep going? How many more......

Words: 2306 - Pages: 10

Free Essay

Cane Corso Managerial Analysis

...CANE COSO v. PIT BULL: Let’s Compare Some Traits I have to say, we’re obviously biased here toward cane corsos, but we do love pit bulls nonetheless. So, I wanted to address the subject that seems to come up frequently about “Which is a better guard dog?” My immediate answer, hands-down, ALWAYS is the cane corso. While pit bulls are fierce and highly aggressive toward other dogs, they seldom attack people. They are very sociable, and make good family pets, despite their bad reputation. We have owned several pit bulls, so this is speaking from experience. They are very good hunting dogs…pits LOVE to be worked. And I doubt you’d ever find a better Frisbee chaser than a pit bull. But when it comes to guarding your ASSets, **ahem** I have to go with the cane corso every time. Plus, they’re still under the radar in terms of where you can own one and drive around with one in your vehicle, which is a bonus if you’re into driving around with your dog riding shotgun. Pit bulls are quickly becoming outlawed in many regions, sadly because of false media representations and also because people just don’t seem to want to devote the amount of time required to train such an active-breed dog…I guess it all goes back to the saying that dumb people just shouldn’t own dogs, but it’s still a free country in that respect. Here’s a link to an article that picks apart each breed a little better than I think I could do: This article,......

Words: 374 - Pages: 2

Free Essay

Essay - Classical Studies

...and preforming acrobatic movements around what seems to be a strong and graceful bull. The painting has been named the ‘taurokatharpsia’ translated as bull games. The bull symbolized power, male fertility and strength all attributes that have been associated with King Minos a famous ruler of Knossos and step father to the monstrous Minotaur. This piece of artwork supports claims that the bull was a sacred animal for the Minoans as evidenced by other artefacts found at the site. Rituals and religious ceremonies were celebrated in honour of the Bull and they were considered important enough to offer as a sacrifice to the Gods. The relationship between the bull and humans is explored as it could be assumed that to be able to triumph over a bull showed great skill and power on behalf of the boys shown in the artwork. The beautiful wall painting found at the Palace at Knossos gives some insight into who were the Minoans. The wall painting dates back to the Postpalatial period and it depicts young boys playing and preforming acrobatic movements around what seems to be a strong and graceful bull. The painting has been named the ‘taurokatharpsia’ translated as bull games. The bull symbolized power, male fertility and strength all attributes that have been associated with King Minos a famous ruler of Knossos and step father to the monstrous Minotaur. This piece of artwork supports claims that the bull was a sacred animal for the Minoans as evidenced by other artefacts found......

Words: 355 - Pages: 2

Premium Essay

Change In Mark Twain's The Call Of The Wild

...Both of their lives changed in a flash without them expecting any of it, Buck got taken from his home and taken to another country and a very short amount of time. My aunt’s mother got divorced and then, all of a sudden. her mother was gone all the time. They couldn’t have done anything about it, but they didn’t give up, they decided to take the bull by the horns. My aunt decided she had to take care of her brother and she did. She had to learn how to drive at 14 but she did it and it made her a better person. Buck decided he didn’t like the way Spitz was treating the other dogs and became the leader even if it was hard. He had to learn how to fight before he could defeat Spitz so, they fought small fight until Buck learned how to fight and eventually win. They both persevered through their times and came out much...

Words: 754 - Pages: 4

Premium Essay

Persuasive Speech On Growing Trees

...When I was in 8th grade, our family dog, Little, died. Little was a terrific retriever mix, and wouldn’t fail to procreate a smile whenever she wagged her tail, and her whole body shook with it. Unfortunately, Little died at around 14; 82 in dog years because of tumors. Our family didn’t bury her alongside our two other dogs, Malley and Winter, but we cremated her instead; because she was the last dog we had from when my parents moved to Louisiana. I specifically remembered that we kept her ashes for months, until we emptied the rose-covered container onto the second oldest property we owned, because that was her favorite place to run, and she was intrigued by the different smells that the forest had. This event allowed me to think about...

Words: 1596 - Pages: 7

Premium Essay

Household Dog

...The domestic dog (Canis lupus familiaris)[2][3] is a subspecies of the gray wolf (Canis lupus), a member of the Canidae family of the mammalian order Carnivora. The term "domestic dog" is generally used for both domesticated and feral varieties. The dog was the first domesticated animal[4] and has been the most widely kept working, hunting, and pet animal in human history. The word "dog" can also refer to the male of a canine species,[5] as opposed to the word "bitch" which refers to the female of the species. MtDNA evidence shows an evolutionary split between the modern dog's lineage and the modern wolf's lineage around 100,000 years ago but, as of 2013, the oldest fossil specimens genetically linked to the modern dog's lineage date to approximately 33,000–36,000 years ago.[4][6] Dogs' value to early human hunter-gatherers led to them quickly becoming ubiquitous across world cultures. Dogs perform many roles for people, such as hunting, herding, pulling loads, protection, assisting police and military, companionship, and, more recently, aiding handicapped individuals. This impact on human society has given them the nickname "man's best friend" in the Western world. In some cultures, however, dogs are also a source of meat.[7][8] In 2001, there were estimated to be 400 million dogs in the world.[9] Most breeds of dogs are at most a few hundred years old, having been artificially selected for particular morphologies and behaviors by people for specific functional roles.......

Words: 15783 - Pages: 64

Free Essay

Reliable Sources

...Date: Completed: 06-10-2003 Latest Revision: 11-17-2004 • Title: Selecting shelter dogs for service dog training • Publication: Journal Article Write a 100- to 150- word response to each of the following questions: • Is the source reliable? How do you know? Yes this source is reliable. I know this source is reliable because this source includes the author, date, title, and publication. This source is peer reviewed and was found on the University’s library. The source itself is also nationally accredited. I found this source threw the University of Phoenix Library, the university library is the most reliable safe source we can get. The university makes sure that all the sources are reliable which is great because they list all sources available from that source so you know that the source is reliable. The university library gives you detailed descriptions on every source. • Is the information relevant to the topic? Yes the information is relevant to the topic because the topic is about training shelter dogs to become service dogs. In the abstract it states that service dogs are an essential aid to persons with disabilities, providing independence, mobility, and improved self-esteem. The test items were administered to 75 dogs from the Kansas Humane So-ciety. Once tested, the dogs received obedience and retrieval training. The experiment assessed each dog on behavior over 5 weeks of training versus performance on each selection test......

Words: 798 - Pages: 4