Bullet point one: “Identify the segmentation criteria that will affect your target market selection.” The division and criteria gathered are from General Mills.” The products offered by General Mills, consist of (Pillsbury, Post Cereal, Kellogg, Kraft, Betty Crocker, General Mills Cereal Coupons, General Mills top jobs product, and many more). Before he or she can proceed there need to be some clarification of the target market, and marketing strategy. Target marketing involves a team of people (group), that a business has selected or focused on to further its products or merchandise. In a marketing, the analysis found a more understood definition of target marketing; was a business strategy. “Market strategy is to be understood as mass media. Mass media, and its strategy television or radio, are used to educate the public about a business product. If a business wish to sell its’ product, television is the way to do it. By means of advertising, radio or even newspapers could reach a target group. Customers selected to measure merchandise are segments of marketing strategy. The above are terms of a business that do store buying of a business’s product. In week three team assignment the instructions are to list the different criteria for a target market. General Mills with its target market uses all the above strategies, and the following to monitor its products activity. Differentiated strategy is used to make offers to the different groups or segments it has targeted. Merchandise is increased as sales increase, and when this is done; to the many divisions of the business receive benefits from the business. Thus in this case General Mills will be thought of as an individual corporation. But in the English department communication will be business preferred. As business’es analyze their merchandise; any profits increase output there, by