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Bulmers Irish Cider

In: Business and Management

Submitted By shaunamc
Words 298
Pages 2
The C&C Group produces a broad portfolio of cider brands.

The C&C Group owns the trade mark Bulmers in the Republic of Ireland. Bulmers Original Vintage Cider is the No. 1 premium cider brand and the no. 1 overall cider brand in the Republic of Ireland. Bulmers Ltd of Clonmel, Ireland is not connected with HP Bulmer Ltd of Hereford, UK.

Bulmers Original Vintage Cider produced by C&C Group, Ireland is sold outside the Republic of Ireland under the name Magners Original Irish Cider.

C&C Group’s flagship cider brand outside the Republic of Ireland is Magners Original Irish Cider, a premium Irish cider, together with Magners Pear and Magners Golden Draught. Magners Original Irish Cider is currently sold in the United Kingdom and over thirty other export markets and is the No. 1 premium cider brand in the UK. Magners products are manufactured in Clonmel, Tipperary, C&C’s Irish cider manufacturing plant. They are made using traditional ingredients and a traditional style of manufacturing process and fermentation.

C&C Group also produces the Gaymers cider brands. These include mainstream brands Gaymers, Blackthorn and Olde English and the premium brand Addlestones. These brands are manufactured at C&C’s UK cider manufacturing plant in Shepton Mallet, Somerset. C&C Group also manufactures private label brands for a number of off-trade customers.

In 2011, C&C Group acquired Hornsby’s, the number two cider brand from California in the United States. C&C Group is now the number two cider company in this market with an estimated 20% share in the rapidly growing US cider category. Hornsby’s currently has two flavour variants – Crisp Apple and Amber Draft – both of which are sold in a 331ml (11.2 oz) glass bottle format. Hornsby’s is produced in California.

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