Burger King Beef Pattie Recall

In: Business and Management

Submitted By evelynsalt1980
Words 1452
Pages 6
Burger King Beef Pattie Recall

Have you ever wondered what exactly goes into your Burger King burgers? Burger King consumers in Britain and Ireland got informed first hand that equine off-cuts had permeated Burger King’s beef patties and the news of Burger Kings equine meat slip up hit the news in late January 2013.
The Burger King Corporation apologizes to its consumers that they have not been able to provide 100 percent beef patties after testing suggested that the patties contained a mixture of beef and equine offcuts. The fast food chain, who had been denying this issue for weeks, has more than 500 UK outlets, and had earlier given a series of ‘absolute assurances’ that its products were not involved (Daily Mail). With the equine meat permeating the beef market it has raised food security questions, even though the Ireland Food and Safety Authority does not view this as a food safety issue and neither does Burger King, but Burger King has stated that it may mean that some of their products will be temporarily unavailable. Burger King’s consumers have started to speculate if Burger King doesn’t care about its consumers and instead is only interested in securing a profit. This issue threatens to destroy the trust of Burger King and its consumers. It also raises serious questions about whether the food company has any good idea about what goes into its products. It has been questioned if Burger King had orchestrated a series of cover ups that would link them to the equine scandal to allow them time to find an alternate supplier. Burger King was able to find suppliers in Germany and Italy to fill the demand of shipping tens of thousands of burgers to its UK outlets.
Burger Kings beef patty processing factory Silvercrest Foods, who is responsible for the equine meat permeating Burger Kind’s beef patties has been dropped by the fast food chain and has shut down…...

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