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Burger King Beefs Global Operations

In: Business and Management

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Scholarly Activity 2

"Burger King Beefs Up Global Operations"

Henry E. Jerkins

Columbia Southern University

International Business

Professor Yvonne Balbin February 23, 2013 1

1. What is Burger King’s core competency? How does it relate to its chosen strategy?

Burger King's core competency is the fact that they are the world's largest flamed-broiled fast food restaurant hands down. Simply put, Burger King's core competency means that they are more competent than their competitors when it comes to producing that type of goods and services. In addition, Burger King stands firm on its core competency of being the best at what it does when it comes to producing hamburgers and flame-broiled fast food. As a result of this strategetic move, it has positioned itself in becoming one of the markets leaders in the fast food restaurant industry. Further, it core competency is based upon its desire to set itself apart their competitors by way of differentiating their products. The differentiation of Burger Kings products are accomplished in two ways as it relates their competitors. First thing to consider is the manner in which the hamburgers are prepared, which is the flamed-broiled method. Secondly, is the various options that is afforded to the customers on how they would like to have their hamburgers prepared. The process has been the means that has allowed Burger King to become one of the market leaders in the industry.

2. How would you explain how Burger King has decided to configure and coordinate its value chain? Which of Burger King’s value chain activities create the most value for the company?
The simplest means of explaining what a value chain is that is it a combination of events or activities that creates value for the organization. With that being said, this process allows Burger King to...

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