Premium Essay

Burger King Swot Analyis

In: Business and Management

Submitted By nikolett09
Words 272
Pages 2
Burger King SWOT Analysis
Strength: Burger King serves a lot of burgers that is typically not available in other fast foodrestaurant. Some of the examples are, BK Mushroom Swiss which serves beef patty and topped withmushroom sautéed sauce, Grilled Chicken burger which is prepared by grilling the chicken patty andothers. Most of the burgers prepared in Burger King are cooked by properly grilling them over fire.Burger King also serve varieties of side dishes in their restaurants such as mozzarella sticks, apple pie,Hershey's pie and others.
Weakness: Burger King does not advertise their products like their competitors do. Muslims who arenot familiar with Burger King would hesitate to try out their burgers as they are not sure whether it ishalal or not. Burger King also could not produce more sales than McDonald's because of lackmarketing strategy which would place them in a disadvantage spot in areas dominated byMcDonald's.
Opportunity: Burger King could improve their sales by producing more advertisements on theirproducts. They could also open new branches in major city all around the worlds and some ruralareas. Some of the state in Malaysia doesn't have Burger King in their city so, Burger King could tryand open new outlet which will greatly improved their sales.
Threat: Burger King faces threat from other major burger fast food restaurant such as McDonald's andWendy's. McDonald's produced the highest percentage sales among the three which is a threat forBurger King. The cost to produce the burger during inflation and lack of sales puts Burger King in atough spot and other burger fast food restaurant could take advantage to advertise new product andhence raising their...

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