...Burger Machine Relevant information on the product, the market, and the competition: COMPANY PROFILE In 1981, Ms. Fe Esperanza S. Rodriguez and her sister came up with an idea of converting mini buses into selling vans patterned after mobile food vans in the United States. Her family’s liking of burgers gave her the idea of conceptualizing a unique way of serving burger sandwiches to people in the most economic, fast, & convenient way. On January 11, 1981, two van type outlets were opened in the Rodriguez gasoline stations located along Aurora Blvd. and EDSA corner Julia Vargas. Burger Machine started with an initial capital of P40, 000 and with 20 people working in shifts for 24 hours daily. Burger Machine’s schedules mark the company as “ the burger that never sleeps.” In 1982, its third outlet opened. The business was an instant hit. The owners attributed it to the restaurant-quality food at street-level prices and the popularity of hamburgers to Filipinos. It was Burger Machine who introduced the first “cheesedogs.” It started when a regular customer ordered a slice of cheese to his order of regular hotdog. Likewise in 1981, the familiar dwarf you see in every Burger Machine van was introduced to the public. It was only in 1988 when he was finally given a name in a contest, BURGER BART. In 1990, the Corporate Office in EDSA started and was called EDSA Business Unit. It was also in this year when the Food and Nutrition Research Institute of the Department...
Words: 1263 - Pages: 6
...Burger Machine Relevant information on the product, the market, and the competition: COMPANY PROFILE In 1981, Ms. Fe Esperanza S. Rodriguez and her sister came up with an idea of converting mini buses into selling vans patterned after mobile food vans in the United States. Her family’s liking of burgers gave her the idea of conceptualizing a unique way of serving burger sandwiches to people in the most economic, fast, & convenient way. On January 11, 1981, two van type outlets were opened in the Rodriguez gasoline stations located along Aurora Blvd. and EDSA corner Julia Vargas. Burger Machine started with an initial capital of P40, 000 and with 20 people working in shifts for 24 hours daily. Burger Machine’s schedules mark the company as “ the burger that never sleeps.” In 1982, its third outlet opened. The business was an instant hit. The owners attributed it to the restaurant-quality food at street-level prices and the popularity of hamburgers to Filipinos. It was Burger Machine who introduced the first “cheesedogs.” It started when a regular customer ordered a slice of cheese to his order of regular hotdog. Likewise in 1981, the familiar dwarf you see in every Burger Machine van was introduced to the public. It was only in 1988 when he was finally given a name in a contest, BURGER BART. In 1990, the Corporate Office in EDSA started and was called EDSA Business Unit. It was also in this year when the Food and Nutrition Research Institute of the Department...
Words: 1262 - Pages: 6
...Maria Cristina C. Rasing MGT. 45- 401Y BURGER MACHINE It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. The stores were then opened near two gas stations in Quezon City. They all began with a capital of P40,000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps." CHOOKS-TO-GO Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country. ANDOKS ANDOKS started as a sole proprietorship on December 8, 1985. It became a private limited corporation registered under the Securities and Exchange Commission on February 12, 1990. ANDOKS provides its customers with the best quality roasted chicken. Among the competition, ANDOKS command a premium price for its roasted chicken, since it already has established good brand recognition and a reputation for high quality. Soon, it diversified its products to sell beer and an assortment of beverages, rice, and sugar, among many other grocery...
Words: 302 - Pages: 2
...INTRODUCTION Burger Machine Burger Machine Holdings Corporation, more commonly known as Burger Machine, is one of the notable fast food companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. They all began with a capital of P40, 000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps." Through the years, Burger Machine launched dozens of branches including stalls, usually they locate their stores on a gasoline stations. But during the Asian Financial Crisis of the 90's, the company saw more struggles and was forced to close down several branches and restaurants. Burger Machine is now back to its roots operation which is 24/7 burger stands for the masses. Due to the occurring fast paced lifestyle of many individuals, every activity requires to have an easy access for these busy individuals. They would always tend to find an easier way to do their tasks or to get what they need to do faster. This is why food stalls and burger stands, like Burger Machine, became in demand among the busy people. It is more convenient for their fast paced lifestyle and it serves them in a hassle free way...
Words: 356 - Pages: 2
...1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food. Which the Filipinos look for – an opportunity for market growth. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing. 2.1 Market Summary Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. Target Market * Burger Machine targets the mass markets of C, D, E of working class, with income class of below minimum to above minimum wage (P5,000 – P12,000) * Burger machine offers convenience to the people with its large number of outlets. * Burger machine offers affordability 2. Product Offerings Burger Machine now offers several products: * They were first known for their hamburger...
Words: 285 - Pages: 2
...Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food. Which the Filipinos look for – an opportunity for market growth. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing. 2.1 Market Summary Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. Target Market * Burger Machine targets the mass markets of C, D, E of working class, with income class of below minimum to above minimum wage (P5,000 – P12...
Words: 2290 - Pages: 10
...Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food. Which the Filipinos look for – an opportunity for market growth. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing. 2.1 Market Summary Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. Target Market * Burger Machine targets the mass markets of C, D, E of working class, with income class of below minimum to above minimum wage (P5,000 – P12,000) ...
Words: 315 - Pages: 2
... College of Business and Accountancy “Business Assessment of Burger Machine” Submitted by: Bartolome, Ma. Teresa J. Gumboc, Rhea Palisoc, Christine Joy Treyes, Jhon Timothy July 15, 2014 Submitted to: Prof. Seigfred Sapang Business Assessment of Burger Machine Burger Machine Holdings Corporation is commonly known as burger machine. Burger Machine aims to serve the masses. It offers variety of burgers and it has always been retailing in outdoor burger stands instead of shops. Distinctive Competencies * Burger Machine offers variety of burgers * It also offers coffee, hot Chocó drink and sans rival if a customer is looking for something sweet. * The burgers are distinguishable by its quality taste. The patty of the burgers is made of 100% pure beef. * Food and Nutrition Research Institute of the Department of Science and Technology confirmed their burgers as “source of the most nutrients in terms of peso value compared to other leading hamburger chains. * Burger Machine employees are also very nice and would even chat with their regulars while cooking the burgers Strengths and Weaknesses of Burger Machine Strengths * provides a 24-hour service * long years in the industry among competitors * Good quality products * Affordable products offered * Buy 1 take 1 burgers * Large number of outdoor stands * Trained and pleasing employees * Provide a good and fast customer...
Words: 306 - Pages: 2
...Assessment of Burger Machine Burger Machine Holdings Corporation is commonly known as burger machine. Burger Machine aims to serve the masses. It offers variety of burgers and it has always been retailing in outdoor burger stands instead of shops. Distinctive Competencies * Burger Machine offers variety of burgers * It also offers coffee, hot Chocó drink and sans rival if a customer is looking for something sweet. * The burgers are distinguishable by its quality taste. The patty of the burgers is made of 100% pure beef. * Food and Nutrition Research Institute of the Department of Science and Technology confirmed their burgers as “source of the most nutrients in terms of peso value compared to other leading hamburger chains. * Burger Machine employees are also very nice and would even chat with their regulars while cooking the burgers Strengths and Weaknesses of Burger Machine Strengths * provides a 24-hour service * long years in the industry among competitors * Good quality products * Affordable products offered * Buy 1 take 1 burgers * Large number of outdoor stands * Trained and pleasing employees * Provide a good and fast customer service Weaknesses * closed down several branches * Price is higher among competitors * Lack of promotional campaigns Burger Machine’s target market is the mass market. The product line of the company is appropriate for the masses. It offers different kind of burgers so that...
Words: 263 - Pages: 2
...“Iba ang Dating ‘pag PSN ang Ka-bonding” A Marketing Plan for Pilipino Star Ngayon by The Mighty Five BSBA MM 4-5D September 2013 Executive Summary The Marketing Plan for the Pilipinio Star Ngayon targets the following improvement in key results areas; KRA | 2014 | 2013 | % Increase | Daily Sales (units) | 400,000 | 354958 | 13% | (Amount) | P2,880,000 | P2,555,698 | 13% | Market share in Mind(Ranking) | 1st | 3rd | 66.66% | The general thrust for next year will be the aggressive promotional activities. This is a campaign called ”Iba ang dating kapag Pilipino Star Ngayon ang Ka-Bonding”. This calls for the investment for promotions especially in Luzon. We will also focused one of our activity in CAMANAVA areas because it is one of the area with low sales. Since, according to the surveys, the Pilipino Star Ngayon has a low relevant percentages of name recall the activities will geared to promote the name of Pilipino Star Ngayon. In the first quarter, upon the opening of the campaign we will post a guerilla marketing posters called “ Pilipino Star Newsmoso ‘ to catch the awareness of the potential customers . For the second quarter, we will conduct the sales promotion contest entitled “ Pilipino #Selfie Ngayon” that will tap the high school and high school students. During the third quarter, we will conduct a combination of guerilla marketing and public relation that will greatly help the community of the flooded prone areas in CAMANAVA...
Words: 2117 - Pages: 9
...HIRING PROCESS * Create a Hiring Checklist – the management will create a checklist with the qualities that the employee must possess. Also list the steps that the business plan to take in the hiring process to serve as a guide as they begin the search. * Write a Job Description - Once the management knows the type of candidate they’re looking for, they can post a job description. This means they must first write the job description, which will be useful in attracting qualified and interested candidates. This job description can help them make job expectations clear and when it comes time to train their new employee. * Advertise the job opening – The management will post the job opening near the business site so it is not expensive for them. They will list down the positions available and the responsibilities that are tied with each. * Conduct Interviews - Once they receive resumes from interested job candidates, they may begin to conduct interviews. This step in the process varies based on the number of candidates they want to consider. If only a few people apply for the job opening, individual interviews may be best. If hundreds apply, they can save time by conducting brief phone interviews before moving to individual interviews with the best candidates, and then second interviews with your top choices. The interview will be held at the location of the business. * Have a Physical Examination – The chosen employees will undergo in a physical examination...
Words: 384 - Pages: 2
...COCONUT INDUSTRY PROFILE I. INDUSTRY OVERVIEW Coconut production constitutes one of the four major sectors of Philippine agriculture, the others being rice, corn and sugar. About 85% of coconut production is exported in the form of copra, coconut oil and dessicated coconut. The coconut industry is a dominant sector of Philippine agriculture. The country has the world’s widest geographical area planted to coconut. Of the 12 million hectares of farmlands, 3.1M hectare is devoted to coconut and 68 out of 79 provinces are coconut areas. The Autonomous Region in Muslim Mindanao(ARMM) has a land area of 284,223 hectares planted with coconuts with over 32M coconut bearing trees and 88,956 documented coco farmers. Of the five (5) provinces of ARMM, the province of Basilan has the biggest coconut areas with 67,763 hectares, followed by Sulu with 66,902 hectares, then the province of Maguindanao with 63,122 hectares, Lanao del Sur with 55,150 hectares and Tawi-Tawi with 40,056 hectares (PCA-BAS). II. PRODUCT/ COMMODITY DESCRIPTION Botanically speaking, a coconut (cocos nucifera) is a fibrous one-seeded drupe, also known as a dry drupe. However, when using loose definitions, the coconut can be all three: a fruit, a nut, and a seed. The term coconut pertains to the fruit while the tree is called a coconut palm. It belongs to the Arecaceae palm family and can grow up to 6 meters tall. Called the "tree...
Words: 1780 - Pages: 8
...Market Research Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports...
Words: 802 - Pages: 4
...------------------------------------------------- Strategic Plan 2015-2019 ------------------------------------------------- Strategic Plan 2015-2019 Planning for HR needs will help to ensure your employees have the skills and competencies your business needs to succeed. An HR plan works hand in hand with business plan to determine the resources we need to achieve the business’s goals. The following three-step method is designed to help you determine whether or not you are ready to hire: * 1. Identify Business Strategy and Needs * 2. Conduct a Job Analysis and Write a Job Description * 3. Determine the Feasibility of Hiring If you decide that you need additional employees to fulfill your business strategy, it is recommended that you conduct a four-step job analysis: 1. Review your current workforce. 2. Identify any skills and knowledge gaps. 3. Write a Job Description 4. Set an Appropriate Salary * Stage 1- CV Submission * Stage 2- Application Submission by shortlisted candidates * Stage 3- First Level Interviews * Stage 4- Case Study Based Group Discussions (Business Specific) * Stage 5- Final Interview Headhunting (also known as Executive Search) This is the most pro-active method of recruitment; this approach targets the very best candidates, who are usually happy in their current positions and therefore do not read job advertisements. Candidates who are approached using...
Words: 762 - Pages: 4
...Nowadays it seems like every chef or restaurateur is selling burgers. Bobby Flay has Bobby's Burger Palace; Danny Meyer has his uber-popular Shake Shack. Gabrielle Hamilton at Prune throws a little ground lamb into her burger to make it gamier. And that's not to mention all the chain burger joints creeping up around the country, from Umami Burger out west to Five Guys out east. The first and most obvious answer to the question of why we're so obsessed with burgers is: burgers are cheap. If you're going out to dinner and the entrees cost $33, the burger almost always costs half. It fills you up just as much as the filet of trout would (if not more) and it almost always comes with a generous pile of fries. So it's an economical, filling option. That's appealing. But I think the answer is a little more complicated than that. It's not just that burgers are cheap, it's that they're easy to eat. Because the meat is ground up, you don't have to do much chewing. Because it's served on a bun, it's easy to eat. There's no cutting, only lifting. And because burgers come with an array of sides, you can build yours to your own taste. That's appealing too. Another factor may be familiarity. Sometimes, when we go out to eat, we don't want to be challenged. We want the taste of the familiar and nothing's more familiar, at least to Americans, than the taste of a burger. Specifically the char that appears on the exterior of the meat after it hits the hot flame; that specific smell and taste...
Words: 370 - Pages: 2
