...Burger King Introduction Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011, Burger King operates restaurants in 12,300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King , 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact, no other fast food provider flame broils their burgers. In addition, Burger King allows and encourages consumers to customize the unique flame-broiled burgers with options to their liking. This creates a win-win situation for both Burger King and the consumer. Burger King has the benefit of offering a different product and the consumer benefits by having numerous burger options. Although Burger King has expanded its menu selections, they have remained true to their original flame-broiled burgers. This product gives them an advantage over other fast food chains. Facing intense competition and limited growth opportunities domestically, Burger King hopes strengthen their competitive stance through international expansion. By mid 2009, Burger King was not in any of the following countries: France, India, Nigeria, Pakistan and South Africa. Compare these countries as possible future locations for Burger King. In looking for new countries to enter, Burger King needs to identify countries that...
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...Business, Finance & Economics Canadian doughnut chain Tim Hortons gets swallowed up by Burger King PRI's The World Producer Andrea Crossan August 26, 2014 · 5:00 PM EDT Credit: Peter Jones/Reuters Tim Hortons employees prepare coffee before the company's annual general meeting in Toronto on May 8, 2014. It’s been called a whopper of a deal: On Tuesday, global fast-food giant Burger King announced it would purchase the Canadian coffee-and-doughnut chain Tim Hortons for $11 billion. The buyout will create world's third largest fast-food company. Player utilities * Popout * Share 00:00 00:00 download (This story is based on a radio interview. Listen to the full interview.) The corporate headquarters of the new company will be in Canada, allowing it to take advantage of the country's lower tax rates. The US corporate tax rate is 35 percent, but it's only 26.5 percent in Ontario, Canada, where Tim Hortons is based. The company, though, has said tax avoidance was not a primary reason for the deal. The buyout has drawn mixed reactions from Canadians, according to Bloomberg News reporter Katia Dmitrieva. “Canadians are very concerned," she says. "There were a few people I spoke with [about the merger] who didn’t want to go on the record because they were so vehemently opposed to an American company buying out this [Canadian] icon, as they see it.” But this isn’t the first time Tim Hortons has merged with another large US chain. The company used to be owned...
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...Management Information System ASSIGNMENT | TOPIC | | HOMEWORK | Discuss the interrelationship between Information Technology Innovation and business performance improvement. As we have known, the society is more and more developed, with which technology comes along. There is no doubt that humans’ living has changed since the introduction of information technology (IT). The impact of technology over daily life is ever increasing and expanding. One of important factors affected is business world. It helps in terms of marketing, management, manufacturing,... Nowadays, either small or big companies still have IT department for the advance in business, such as changing interaction with suppliers, changing customer relationships and transforming the firm. Innovation on information technology (IT) has increased the business performance by changing the interaction between firms and suppliers. The change in information system such as electronic data interchange and purchasing system based on Internet has reduced the cost, time and other difficulties when the company exchange with suppliers. Ordering goods with supplier through electronic data system helps companies avoid paperwork which mistimes and arises some errors that can delay the production chain. A new method of working with suppliers has integrated with interorganizational system to create a greater benefit for the company. For example, the ASAP system, which is used in the hospital, lets it orders supplies automatically...
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...Test up load, just using this document as a tst to see if this will work. In the future I will post more documents The first little pig built his house out of straw because it was the easiest thing to do. The second little pig built his house out of sticks. This was a little bit stronger than a straw house. The third little pig built his house out of bricks. One night the big bad wolf, who dearly loved to eat fat little piggies, came along and saw the first little pig in his house of straw. He said "Let me in, Let me in, little pig or I'll huff and I'll puff and I'll blow your house in!" "Not by the hair of my chinny chin chin", said the little pig. But of course the wolf did blow the house in and ate the first little pig. The wolf then came to the house of sticks. "Let me in ,Let me in little pig or I'll huff and I'll puff and I'll blow your house in" "Not by the hair of my chinny chin chin", said the little pig. But the wolf blew that house in too, and ate the second little pig. The wolf then came to the house of bricks. " Let me in , let me in" cried the wolf "Or I'll huff and I'll puff till I blow your house in" "Not by the hair of my chinny chin chin" said the pigs. Well, the wolf huffed and puffed but he could not blow down that brick house. But the wolf was a sly old wolf and he climbed up on the roof to look for a way into the brick house. The little pig saw the wolf climb up on the roof and lit a roaring fire in the fireplace and placed on it a...
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...going to mention recently surveys made by Herbalife International of America where state how people from the XXI century are taking care of their bodies. Then, how nutrition can affect your life and how you can improve it with Herbalife natural products. Starting consuming nutritional products is necessary to have a good life away from diseases and the products from Herbalife are the solution. Let’s start with the next statement “The most Americans don’t get enough vitamins and nutrients” according to recently surveys made by scientist from Herbalife International of America. The surveys stressed the lack of vitamins and nutrients people have stopped eating and instead of it, they started eating junky food like for example McDonald, or BurgerKing. In my personal experience when I was thirteen I had problems with my overweight and high blood pressure. It was mainly because my family just did not know about the risk of fast food, neither did I. It was a dream to being eating all that tasty but at the same time fatty food. Until, the doctor told me to stop eating it and to start a balance diet full on vitamins and nutrients. I was fighting against it for the next three years after the doctor told me to do that, so my mother find this company Herbalife International of America and we decided to give it a try. We’ve discussed about the how junk food can easily change your life. Now, we are going to discussed how you can do the opposite which is taking care of yourself consuming the...
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...Company Information What started with one restaurant in Miami in 1954 has grown to more than 11,500 restaurants in 72 countries worldwide. And, like a small child who eats his greens, we're still growing and growing. If you're interested, we'd love to share our past, our present, and where we're heading in the future with you. If you've come here looking for franchise and career information, recent news about BURGER KING® or simply just our contact details, it's your lucky day. Take a look... * * * * * * * * * * * Chicken, Fish and Veggie * Limited Time Offers * Breakfast - The new menu * Kids menu * Desserts * Sides * Salads * Drinks * Condiments * Products only available in Eire * Flame-Grilled Burgers * King Deals * Enter a postcode ------------------------------------------------- Top of Form Bottom of Form Flame-Grilled Burgers | Chicken, Fish and Veggie | Limited Time Offers | Breakfast - The new menu | Kids menu | Desserts | Sides | Salads | Drinks | Condiments | | | Management So you’re looking for responsibility? As a Restaurant Manager, Senior Assistant Manager, Assistant Manager or Shift-running Manager, you can expect that right from the start. It’s all about delivering the highest standards of customer service, leading by example, maximising every sales opportunity, controlling finance and ensuring...
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...house. The adults go to the living room and they either talk about their week, about family related, or politics. My brother and I enjoyed playing with our cousins, but at the same time my dad insisted that I should stay with the adults. My sister helped my mom in the kitchen. As soon the food was ready we all would go and help my mom to get the food on the table. It would take my mom all morning just to make Arabic food;dolma, kabab and some rice . Yet she would be last one that starts eating. At the table everyone would be busy either eating or passing the food. On the weekends that my uncles, aunt, or my grandfather couldn't come to our house my dad would take us to a restaurant that my brother, sister and I choose. We always choose BurgerKing, McDonalds, or PizzaHut. However, my mom prefers to eat healthy food. My relationship with my parents when I was small was perfect to me. I still remember those moments of my childhood, the times that I used to sleep in my parent’s bedroom every time I felt scared, and the times I used to love going with my dad to work. When I was a kid I also had good relationship with my brother and sister. I remember the times I used to tell my brother scary stories which frightened him, and also the times I used to annoy my sister by going into her room, and the times my brother and I used to sleep in the tent we had. However, those were in the past. My relationship with my parents and even with my...
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...The values that distinguished countries from each other could be grouped statistically into four clusters. These four groups became the Hofstede dimensions of national culture: • Power Distance (PDI) • Individualism versus Collectivism (IDV) • Masculinity versus Femininity (MAS) • Uncertainty Avoidance (UAI) A fifth Dimension was added in 1991 based on research by Michael Bond who conducted an additional international study among students with a survey instrument that was developed together with Chinese employees and managers. That Dimension, based on Confucian dynamism, is Long-Term Orientation (LTO) and was applied to 23 countries. In 2010, research by Michael Minkov allowed to extend the number of country scores for this dimension to 93, using recent World Values Survey data from representative samples of national populations. What about Vietnam? If we explore the Vietnamese culture through the lens of the 5-D Model, we can get a good overview of the deep drivers of Vietnamese culture relative to other world cultures. Power distance This dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude of the culture towards these inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally. Vietnam scores high on this dimension (score of 70) which means that people...
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...In the rapidly changing business environments of the developed economies organisations must learn to adapt or die. Are the challenges of organisational change best approached from the perspective of the scientific model of management or that of the human relations model of management? Introduction The environment of all businesses is rapidly changing at an extraordinary rate (Griffin & Moorhead, 2012). In industries, such as entertainment, fashion, social media and retail, there are many modern business challenges: increased competition, mass production, increased information flow, internet, ICT systems and mobility of workers. However, nowadays one of the most significant sources of change that has serious impact on many organisations and managers in the early 21st century is increasing globalisation (Mullins, 2010; Griffin & Moorhead, 2012). Globalisation appeals to organisations assimilating, functioning and competing in a global economy (Mullins, 2010). Additionally, technology-driven change is increasing and businesses have to adapt to survive and thrive. Changing business environment brings opportunities to enterprises to grow, be more creative and innovation. Nevertheless, this unclear and swiftly moving environment not only gives many new ideas and opportunities for organisations, but it also poses challenges (Hinde, 2013). Hence, managers have to understand how to address and adapt to the changing environment of a business (Griffin & Moorhead, 2012). There...
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...[pic] First Set of 501(c)(3) Follow-Up Questions Please answer the following questions and review the attached draft of your budget so we may move forward with your application in an expedited manner. Complete and detailed answers will help us to better serve your organization. Please send in your responses via email to NONPROFIT@LEGALZOOM.COM. Your responses to the questionnaire should be in MS WORD format, and your responses to the budget should be in MS EXCEL format. Please Note: 1. Legalzoom.com only prepares your 501(c)(3) application according to your responses to our follow up questions. We do not submit your application to the IRS nor do we have an affiliation with the IRS. 2. The IRS User Fee will vary depending on the average of your total revenues. 3. For MAC users • Please ensure the name of the file has the PC-appropriate extension (i.e. Document.DOC or Document.XLS) • Save documents as an appropriate file type • Email your responses as an attachment Please provide 3 titled officers (President, Secretary and Treasurer) for the organization. Please note that the IRS prefers that at least 2 different people hold the position for president and treasurer. Also, a 501(c)(3) organization is required to have at least three (3) directors, preferably unrelated by blood or marriage. Please provide the names, addresses, and annual compensations for the three officers and...
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...1.0 Introduction Macdonald’s mission and visions: We serve people with good quality food, fast and at low cost. McDonald's vision is to dominate the global food-service industry. The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily. From humble beginnings in 1955, the first McDonald's franchise restaurant in Des Plaines, Illinois, USA took in US$366.12 on its first day of business. As they say, the rest is history - and hard work coupled with positive work ethics have paid off. In 2003, the company recorded over US $40 billion in worldwide sales, and looks set to achieve greater success in the cyber-years to come. McDonald's opened its first restaurant in Singapore in 1979. And what an event that was - the world's highest volume of hamburgers was served that auspicious October day at List Towers! Today, over 110 McDonald's restaurants across the island serve 1.2 million customers every week. 7,000 employees keep the McDonald's restaurants running ship-shape. Price as a important element of marketing strategy is always be considered by marketers. While there is no single recipe to determine pricing, the following is a general sequence of steps that might be followed for developing the price of a product: • Develop marketing strategy-perform marketing analysis, segmentation, targeting and positioning. • Make marketing mix...
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...[pic] Going global, acting local - communicating global brands to global markets. Student Id : W12030873 Program : International Business management (Year 4) Course Code : IBM1BNN01A Module Code : MK0389 Word Count : 1997 Dead Line : 13/05/2013 Contents page Introduction 3 PART A: Promotion and Branding in Global World 3 Standardized and Localized Strategies 4 Case Study: Nike 5 Case Study: PizzaHut 5 Discussion 6 PART B: Future Environmental issue 6 Changing Social Trends 7 Case Study: Nike 7 Case Study: PizzaHut 8 Conclusion 8 Reference List 9 Introduction With the growing pace of globalization, companies’ marketing departments are faced with a substantial challenge of designing successful marketing strategies promoting their products and services (Keller, 2010). The ongoing academic debate has pointed out the tension between standardization and localization practices (e.g. Whatley, 2012). While the benefits frequently associated with the standardization practice revolve around the promotion of a single consistent message to the global market (Aaker, 1991), the localization paradigm emphasises the particular differences between individual markets and thereby the need to adapt marketing strategies to suit the needs of the local population (Gillespie, Jeanner & Hennessey, 2010). The aim of the presented paper is to critically...
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...Marketing Principles, Product Marketing Plan Executive Summary 1. Introduction 2.1 Company 2.2 Brand 2.3 Product 2. Internal (Micro) Analysis 2.1 Customer 3.External (Macro) Analysis 3.1 Political 3.2 Economic 3.3 Social 3.4 Technology 3.5 Environmental 3.6 Legal 3.7 Demographic 4.Marketing SWOT 4.1 Strength 4.2 Weakness 4.3 Opportunities 4.4 Threats 5. Marketing Strategy 5.1 Segmentation 5.2-1 Measurable 5.2-2 Accessible 5.2-3 Substantial 5.2-4 Differentiable 5.2-5 Actionable 5.3 Targeting 5.4-1 Importance 5.4-2 Distinctiveness 5.4-3 Preemptive 5.5 Positioning 5.6 Recommendation 6. Marketing Mix 6.1 Product 6.2 Place 6.3 Price 6.4 Promotion 6.5 Recommendation 1.Introduction: Company, Brand and Product 1.1 Company The company chosen was Veganburg, which was conceptualized and opened its door of its first outlet to consumer on 10 October 2010. Veganburg works on fast food concept and tries to recreate a new concept out of the term: fast food – serving tasty vegan meals that is great in taste and nutritional value. 1.2 Brand Veganburg is set on making plant-based diet inspiring and exciting. Veganburg had also played a part in the global restoration by going meat-free. A meat free diet will in turn not only be beneficial to the consumers but also for our mother Earth. Animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse...
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...[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information used: to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process” (Kotler, 2007). The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Also for performing marketing activity successfully the company should carry out situation analysis, use marketing concepts (segmentation, targeting and positioning) to analyze the needs of their clients and then make decisions to assure those needs, better than the competition. Situation analysis based on the external factors observation (PESTEL analysis), customers’, rivals’, distributors’ and shareholders’ behaviour have also been discussed. SWOT-analysis was used in the completing of this assignment as one of the analytical methods of strategic analysis. BCG matrix as one of marketing strategies and integrated mix part (seven...
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