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Burt's Bees Case Study
Florida State College at Jacksonville
MAN3781: Sustainable Business Strategies
Spring Term 2015
[G1] March 14, 2015

Burt’s Bees Case Study
How far along is Burt's Bees in their sustainability journey? Lodging their first corporate social responsibility (CSR) in 2008, according to the article “Burt’s Bees: Balancing Growth and Sustainability. Their 2020 sustainable goals consist of zero waste, one hundred percent employee engagement, one-hundred percent natural products, one- hundred percent Post-Consumer Recycled (PCR)/Biodegradable packaging, and one-hundred percent renewable energy/ zero carbon leadership in energy and environmental design (LEED) certified building. Kicking off the goals that they have set in place, they began measuring how much waste the company was producing. The amount came as a surprised when they discovered it was forty tons of waste each month that was being poured into the waste land fields. Burt’s Bees has a goal of having zero waste by 2020. They have went from 40 tons a month down to four tons per month which is already a significant change. The amount of energy has been cut per unit produced by forty percent by changes the shrink wrap band that goes around the lip balm to a tear off wrap which was significant in preserving energy because the shrink wrap was produced for the number one selling product of the company. They have also reduced the amount of water that is being used within the organization by using stream to clean the equipment in their plant kitchen instead of water. In addition, they have reduced the green Information Technology created Eco benefit for employee who purchased eco cars and ride their bikes to work and they have changed the packaging to terraskin wrap from the traditional paperboard boxes. In 2006, Burt’s Bees drafted its first quantifiable

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