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Bus 210 Swot Analysis Wk 4

In: Business and Management

Submitted By cltmom95
Words 597
Pages 3
I have chosen to do a SWOT analysis on the internet café business, JavaNet. As I was going through the business plan I noticed that there was a SWOT analysis done already by JavaNet. First I was very impressed by the structure of their business plan and the information that was in it. The fact they did their own analysis told me there was much research done prior to doing their business plan. The challenge I then took on was to compare my analysis to theirs to see if I could find any discrepancies or improvements with their strengths, weaknesses, opportunities, and threats. As I have stated, the business model JavaNet has set up is a very well developed and researched one. They did a market survey to see if there would be a need for such services, what types of groups they could market to and how much people would be willing to pay for such services. The staff seems to be knowledgeable and the owners are willing to train the staff on all the technology. The desire to provide an environment that encourages social interaction, “How to” classes with top of the line equipment. I am in agreement with JavaNet’s analysis of their strengths. There are several weaknesses I see that are not to different from what JavaNet found.. One major weakness is technology and how quickly it changes. Since JavaNet is considered a cyber-café, all technology including the internet must be up-to-date. Keeping up the technology and all the changes, costs money. Being able to balance the budget and keep up the technology without forgoing anything will be a challenge. The largest thing growing at the moment is social networking. JavaNet has an opportunity to take advantage of fostering these communities at the local level by providing a venue to meet in person and establishing a comfortable setting with amenities and programs that are designed to build customer loyalty. With the growing

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