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Bus 285 - Writing Assignment

In: Business and Management

Submitted By paintpro2
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Wayne Pettit
BUS 285 – 0901 Chapter 9 WA
Assurance of Learning Exercises: Questions 3 & 4
3. Based on the information provided in Concepts & Connections 9.2, explain how Burt’s Bees’ CSR strategy has contributed to its success in the marketplace. How are its various stakeholder groups affected by its commitment to social responsibility? How would you evaluate its triple-bottom-line performance? Burt’s Bees’ CSR strategy has contributed to its success in the marketplace through the principal The Greater Good, Burt’s Bees’ business model: it states that all of their company practices will be socially responsible. Correspondingly, the company engaged customers and differentiated itself through three primary areas: natural well-being, humanitarian responsibility, and environmental sustainability. Burtsbees.com states: “on average, our products are 99% natural; over half are 100% natural” (web). This has been one of the unique features that have given Burt’s Bees the trust and respect from all stakeholders. Burt’s Bees various stakeholder groups are affected by its commitment to social responsibility through Burt’s Bees humanitarian focus, which involves its relationship with employees and suppliers. There is a mandatory employee training program which concentrates on outreach, wellness, leadership, and the environment. Furthermore, Burt’s Bees sourcing mission lays out a prescribed set of guidelines for sourcing responsible suppliers and managing supplier relationships. In summary, I would evaluate Burt’s Bees “triple-bottom-line” performance as essentially a non-market strategy. The key elements of the company’s culture include a commitment to natural products and a belief in sustainable, earth-friendly practices.
4. Go to www.nestle.com and read the company’s latest sustainability report. What are Nestlé’s key environmental…...

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