Bus 402 (Strategic Management & Business Policy) Complete Class

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BUS 402 (Strategic Management & Business Policy) Complete Class

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Course Text:

Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?

Week 1

Required Readings

Chapter 1: Strategy Basics

Chapter 2: External Analysis

Chapter 3: Internal Analysis

Discussions

Week 1 DQ1 Environmental Changes

Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy.

Week 1 DQ2 Vision and Mission - BUS402

Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.

Week 2

Required Readings

Chapter 4: Timing and Positioning

Chapter 5: Mergers, Acquisitions, and Divestures

Assignments

Week 2 Assignments S.W.O.T. Analysis

Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organization’s environment (internal…...

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