...Table of Contents 1.0 Executive Summary 1.1 Objectives 2.0 Company Summary and ownership 2.1 Start –up Summary 3.0 Services 4.0 Market Analysis Summary 4.1 Target Market Segmentation Strategy 4.2 Competition and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Sales Strategy 5.1. Sales Forecast 6.0 Appendix 6.1 Personnel Plan 7.0 Financial Plan 7.1 Break Even Analyst References 1.0 Executive Summary Kodjo car wash will be the first hand car wash serving Takoma Park, Maryland. The car wash will be run by Cokouvi. Cokouvi has been working for decades in Maryland big dealership. The Business Kodjo car wash will offer customers with three different services: interior cleaning, and exterior car washing. Kodjo car wash has a lot of competitors who are trying to take over the market by offering low rate with high quality service. Kodjo car wash offer high quality service, by hiring best employees in regards to respond quickly to the time customers have to spend in the shop before they get their cars back .This delivery time will be very important to kodjo car wash to keep its customers, and distinguish itself from competitors. Kodjo car wash will hire best employees to operate in effective cost control. Research proves that unhappy employee provides less productivity than an employee who is happy. Unhappy employee always fell like the managers are taking advantage on him therefore his result will be less...
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...Amazon’s Business Model Regina Wood Dr. Linda Hargis Strayer University Bus 508 July 19, 2011 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon’s empire was found in 1994 by Jeff Bezos. Its main core as an e-retailer was book sales, which later lead them to diversify into selling more goods online including DVDs, CDs, mp3 downloads, computer software, video games, electronics, food, apparels, toys, and furniture. The diversification strategy that Amazon decided to use actually benefited them in a good way. Even with the success in diversification, they have to challenges as well. Pros Innovation- As companies get larger; it can be extremely tough to introduce new products. This hasn’t been a problem for Amazon. The company has developed a thriving Internet hosting business the Kindle reading device (there are more eBooks sold than soft covers now); an Apple iPhone app for comparison shopping; video streaming for Prime users; and a Google Android app store. The Infrastructure- When Wal-Mart was growing quickly from the 1970s to the 1990s; a key competitive advantage was its sophisticated supply-chain system. Amazon also has a world-class back-end, in terms of its facilities and Internet platform. It means quicker shipments and higher inventory turnover, which boosts cash flows. It’s an advantage that is extremely expensive to replicate...
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...Priscilla’s Bakery Lekicia Williams-Gist Tuesday, September 6, 2011 Dr. Reeley Bus 508 Business Enterprise Executive Summary Priscilla’s Bakery is a bakery that sells homemade desserts that range from cakes, cupcakes, pies, and cookies. We can loosely be described as a quick-service restaurant, where customers come in order their favorite dessert and a drink, and enjoy the comforting atmosphere of sweet smelling flavors and aromas from the desserts. Priscilla’s Bakery will hold true to its vision of being a new concept with an old fashioned feel in order to become one of the best homemade dessert bakeries in Greenville SC. After the first year of doing business, we plan on hosting parties at the bakery, catering special events, and eventually adding lunch items to the menu. Once we are well established, we will hire two to three additional staff members to help with counter orders, serving, and possibly baking. We will host free cake days where we will have consumers enter their names in a drawing to win a free bakery desserts. We have specifically targeted segments of people with an appreciation for delicious desserts and a need for comfort and relaxation. Priscilla’s Bakery’s plan within the first year is to concentrate on paying our loan back while steadily making a profit. By the third year of operation we plan on having sales in the range of $200,000 which will help us hire new members and possibly expand our variety on the menu, include lunch items, and maybe...
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...•Select one (1) of the first four (4) eras of business history and imagine a business person from that era managing a modern business today. Analyze the situation and determine what specific challenges that manager would face. •Recommend at least three (3) things your time-traveling manager should consider when managing today’s business workforce. Please be as specific as possible and keep the era from which your manager came in mind. I am selecting the "The Colonial Period" because a business man from that era would have had more challenges than the businessman who lived at other eras. As stated in Chapter 1, colonial society was mainly relying on rural and agricultural production. The prosperity was depended on output of farms and plantations. There are several challenges that a manager would face today from that era. One that comes to my mind quickly would be the changes in workforce. In the Colonial period, workforce was primarily farmers and craftspeople. For this reason business operations were emphasis on independent and skilled workers who specialized in building products one by one. And also production was mainly rely on environmental conditions (aridness, over flooding, freezing etc.) rather than the quality and skills of the work force. On the contrary nowadays a skilled and knowledgeable workforce is the key for racing with other companies. For this reason the manager would have to be formally trained and know how to use and direct this work force according to...
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...Strayer University Corporate Responsibility and Marketing Strategies Assignment # 1 A Research Paper Submitted to the Faculty of the School of Business in Fulfillment of the Partial Requirements for BUS 508 Course To Dr. Farshid Moghimi By Oyunbat Batsuren Winter 2014 Submitted date: 29/01/2014 Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or not the Company has Met These Responsibilities Apple Company is driven by the practice of the highest standard ethics and social responsibility to both its workers and chain of suppliers. The company is mandated to the provision of safe working environment to the workers. Their value is to accord respect to workers and deploy manufacturing processes that are environmentally friendly. It is through this spirit of upholding the company’s ethics that the company is committed to its social responsibility. The company outlines its responsibilities in areas such human labor, health, safety, and environmental management (APPLE Report, 2011). Apple’s social responsibility include complete monitoring on compliance of supply materials, and expansion on training facilities in order to absorb more workers within the company. Through capacity building initiative, workers are supposed to understand their rights and the accorded protections whenever such rights are violated. The company also draws...
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...Running head: COCA-COLA VS. PEPSI Financial Management The Business Enterprise – BUS508 Abstract Coca-Cola and Pepsi are very popular and widely recognized beverage brands in the world. This document will discuss each company’s current ratio and profitability ratio and make conclusions for the company’s profits over the past three years. The document will also discuss based on research which company is more likely to satisfy it stockholders. I will provide rational for determining which company is a better investment from a financial and a non-financial base. Financial Management PepsiCo and Coca-Cola have been long time competitors in the soft drink industry. Both are fortune 500 companies that have expanded to a broader range of food and beverage brands. Coca-Cola was created in 1886 by Atlanta GA. Pharmacist John Pemberton. Coca-Cola was originally intended as a patent medicine. Coca-Cola was bough by businessman Asa Griggs Candler whose perceptive business tactics led Coca-Cola to dominance throughout the 20th century. Pepsi was created in 1898 by Newbern, NC Pharmacist and industrialist, Caleb Bradham. As Pepsi grew in popularity, the Pepsi-Cola company was formed in 1902 and incorporated in the state of Delaware in 1919. 1.) Using the current ratio, discuss what conclusions you can make about each company’s ability to pay current liabilities. PepsiCo and Coca-Cola are forced to search for alternative sources of revenue to...
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...Describe the Culture at Devils Den? The Culture at Devils Den is that of a laissez-faire attitude where things are done in an uncontrolled manner. There are rules and regulations but these rules are not applied by managers. Employees demonstrate and practice unethical behaviors and go unpunished. Employees who are students steal food and give to their friends. Some even take home food which is a practice that is against the rules. The managers at the Den either do not care or are afraid to enforce rules and regulations. Identify and discuss the drivers of unethical behavior at the Devil’s Den. The drivers of unethical behavior at the Devil’s Den are the lack of proper control by the management of College Food Services (CFS) which is a contract company that runs the restaurant business at the school. Because of laxity in management, employees get away with unethical behaviors and this only go to embolden them to keep on doing things they know is not allowed such as accessing the unlocked storage door to retrieve food for their own personal gains and self-interests. The managers do not want to take action because they feel this would deter the student employees from working for CFS. The contract company only pays a little over the minimum wage level. The pressure to entice employees to CFS makes management to look the other way when employees practice unethical behaviors. This is evidenced when an employee was caught pocketing money from the register and...
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...Mrs. Acres Homemade Pies Business 508 Professor Jack McCaffery Summer 2010 Rosie Wright BUS508 Assignment #1 1. Choose your company or service for your business proposal. It is not to be a franchise (McDonald’s). I would like to complete my business proposal on the company I work for; the name of the company is “Campus Crest Communities”. Campus Crest builds student housing across the United States. Their corporate office is located in South Park, they have 29 properties. 2. Analyze the situations below, complete the actions, and prepare a 3-4 page report with your conclusions: o Given the business situation of Mrs. Acres Homemade Pies (p. 30) and using the economic concepts of supply and demand, explain 1. Discuss what you think will happen to the supply, demand, and price of the product in the short-term; 2. Discuss what you think will happen to supply, demand, and price of the product in the long-term. 3. Explain why you think supply, demand, or equilibrium price will be different, if at all, in the short-term and the long-term. Mrs. Acres Homemade Pies Discuss what you think will happen to the supply, demand and price of the product in the short-term Mrs. Acre’s homemade pies are very successfully within her local supermarkets and a few family restaurants. Although the company’s success is driven by the quality of the product and the incentives provided for her employees. It’s very important that we pay attention...
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...Week 1 1. Introduce yourself to the class. Go to the Discussions Board tab, and read the instructions for the Introductions discussion. Your introduction is due by Wednesday, at 11:59 p.m. Remember to go back to the Discussion Board even after you have posted your introduction and meet your classmates. 2. Read Chapter 1. 3. Go to the Study Plan tab and then click on CengageNow Assignments and Grades. Take the pre-test. After taking the pre-test, review the personalized study plan and complete the recommended readings and activities. You will take the pre-test once and it will not be recorded in the grade book. Remember to always click "Enter Answer" after answering each question and then click "End Pre-test" when you have completed the pre-test. You will have 3 opportunities (i.e. takes) to learn the material and earn all 5points on the post-test. The 1st take is comprised of the pre-test, the study plan, and the post-test. You will then have a 2nd and 3rd retake to improve your score. The last post-test you complete will be the one automatically recorded in the grade book. Complete the last post-test by Friday, 11:59 p.m. I want to see your score on the Chapter 1 post-test but it will not count toward your grade. This first week is all about finding your way around our virtual classroom. Keep in mind there may be problems and frustrations the first couple of weeks learning the CengageNow site but don't worry--we will work it...
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...Entrepreneurial Leadership Task 1 Analyze and describe the founding leader, leadership style, and major business principles of a profit-oriented entrepreneurial approach in which the primary goal is to provide a product or service to consumers and to make a profit. Task 1 Response At the age of 22, John Schnatter founded Papa John’s Pizza in 1984 (Cendrowski, 2009). Mr. Schnatter converted a broom closet at Mick’s Lounge bar into a takeout pizza restaurant (Cendrowski, 2009). The concept of the takeout pizzeria was conceived during his studies at Ball State University (Cendrowski, 2009). During this time, he wanted to build a pizza brand based on the principle of “Better ingredients, better pizza” (Cendrowski, 2009). Since the inception of the company, Papa John’s has developed a strong quality claim and devote consumer base taking the company from small beginnings to the third largest pizza chain in the United States (Brandau, 2009). As a leader, Mr. Schnatter believes in hard work and demands his employees produce a superior product. According to the Papa John’s website, Schnatter developed six core principles every employee from the lowest level on up must memorize and repeat daily (2011). The core principles are: Focus-Constantly deliver a superior Papa John’s pizza; Accountability-Do what we say we are going to do, and do it; Superiority-Demand “Best in-class” at everything you do; P.A.P.A (People are priority always)-Our success depends on how well...
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...Assignment 1: Five Guys Burgers and Fries Strayer University BUS508, Summer 2013 Abstract A successful entrepreneur must have balance: be courageous, without being reckless, be humble enough to learn from mistakes and acknowledge them, be tenacious and passionate, but be grounded and intuitive enough to foresee a disaster, be creative and flexible, but be organized and conscious of limitation. They must also plan, but be open to unforeseen opportunities, invest in employees, but also hold them accountable (Lambing & Kuelh, 1997). Jerry Murrell, the founder and chief executive officer of Five Guys Burgers and Fries, along with his wife and five sons, have acquired such balance and have become the fastest growing chain in the food industry, according to the research firm, Technomic (Boone & Kurtz, 2012). Just this month, the booming chain opened a new location that seats 300 people in London, and anticipates four more stores in the U.K. by 2014 (Weise, 2011). What is truly amazing is that such a large family can sustain such balance while running a business together. Perhaps it started with a simple, balanced business philosophy and consistent values. Philosophy and Values The matriarch of Five Guys Burgers and Fries, Jerry Murrell, realized that the only way to compete with the huge, established fast food chains like McDonald’s and Burger King was to concentrate all of their efforts and money on a quality product and customer service (Wiley...
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...Merger Acquisition BUS 508 Name Date Instructor Life Technologies and Thermo Fisher Scientific Introduction There are a lot of examples of Merger in present business world. If we search the world economic journals and magazines, then we will see that almost every year a lot of mergers and acquisitions are taking place in the modern corporate world. In the year 2013, some vital merger and acquisitions took place. In this paper a very important merger process will be described. The merger which will be described is not only important for the companies, but also important for the customers and the consumers of those companies. After reading through this paper, the reader will be able to know the reason, circumstances, effects and conclusions of the merger process. Then they will be able to judge whether the merger process brought any good for the companies or the people who are related to the companies or not. Before goring in through discussion, let’s see what is actually a merger? (Sherman & Hart, 2006) Merger is a process which adds two or more similar corporate companies or organizations together. This can happen in quite a few ways. First of all, two companies with similar expansion may come to an agreement and start a whole new combined company. This kind of merger is not seen a lot in the recent times. There is another kind of merger. That is, a bigger company can simply buy a similar smaller company. This is mainly a common type of merger. Most of the...
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...“Assignment #2: Amazon.com’s E-Business Model” Your name here BUS 508 Contemporary Business Professor name here Date here Amazon’s E-Business Model Amazon has broken ground on a new way of doing business. They have become the leader in their industry online and continue to lead the way in innovation and technology. To understand a bit more about the workings of this company and to discuss some key facts about why Amazon is where they are today, this paper will emphasize four key topics: Growth and Diversification; To Split or Not to Split; Can Barnes & Noble or Borders Keep Up; and Online Only. After review of the topics, one will be able to clearly see why Amazon is a company to model. Growth and Diversification (Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently.) When asked to discuss the pros and cons of Amazon’s growth and diversification of business and specialization, one finds it difficult to criticize Amazon for anything they have done so far. Amazon is leading the way in terms of growth and diversification. Amazon has a solid business plan and mission statement in place which they strive to adhere to at all times and at all costs. Jeffrey Bezos, founder and CEO of Amazon, is straight-forward in his approach to the shareholders as well as his customers, employees and business partners. Mr. Bezos initially began his company in 1994 with...
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...ASSIGNMENT 1 ENTREPRENEURIAL LEADERSHIP Submitted by Joachim Carvelle to PROFESSOR DELONTE October 23, 2011 BUS 508 ENTREPRENEURIAL LEADERSHIP The spectrum of entrepreneurial approaches reflects a combination of profit-oriented and social responsibility-oriented perspectives. At one end is the approach where the profit motive eclipses social responsibility, for example Steve Jobs of Apple, Inc. At the other end is the approach that, although profit oriented, accords significant priority to social responsibility, for example, Sir Richard Branson of the Virgin group of companies. Steve Jobs, whose persona was indelibly imprinted on Apple opined that “[o]ur belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”(Jobs, n.d.) That statement reflected an unswerving commitment to the profit motive where consumerism was a means to an end. The following discussion presents Steve Jobs as an example of a business leader who is strongly profit-oriented, and Richard Branson as one whose primary goal is to make a positive impact on society. The leadership style, and major business principles of Steve Jobs Leadership Style Steve Jobs’ leadership poses an extraordinary challenge for description, judging by the basic categories of leadership as delineated in most business curricula. His leadership is best summed up by the Leadership Editor of Forbes magazine in the article Steve Jobs Broke Every Leadership Rule...
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...BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ ...
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