...BUSINESS PLAN Wise Choice Tours and Bus Services The Company Wise Choice Tours and Bus Services (WCTBS) is a new sightseeing company in its formative stages. It is owned and managed by entrepreneur Michael Miles. The company is located in the capital city of Georgetown. It is being organized to take advantage of a specific gap in the local sightseeing tour market. The gap exists in high quality, reasonably priced sightseeing tours in the nation's capital away from the city centre, indicating that a new entrant tour company could be expected to capture a significant portion of the current sightseeing tour market. The Company's Mission WCTBS’ mission is to provide safe, reliable and fun sightseeing tours and bus services to our customers. Six of the buses will be used for tours locally, three for tours to Suriname, Venezuela and Brazil. With a combination of clean buses, friendly and informative and helpful driver guides along with outstanding customer service, WCTBS intends to lead the other companies and make our standards their ambition. Objectives WCTBS will have as it primary objectives the following elements: To establish and operate a new tour company and bus service aiming specifically at touring the monuments, memorials, museums, and government buildings of the capital city as well as touring the historic and picturesque regions of Guyana. To implement an organizational and marketing strategy that will, beginning in the first months of operation, achieve...
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...Plan Estratégico Rosa Carrión Colón University Of Phoenix Bus 475 Prof. Judith Monrouzeau-Lopez 28 de Abril de 2012 Plan Estratégico En este trabajo se observaran todas las etapas con todo lo que se ha desarrollado para el plan estratégico de PepsiCo. Se integrara en el trabajo la conceptualización del negocio, el analisus FODA(SWOTT), balance socorecard, el plan de comunicación y por ultimo luego de un análisis se darán las recomendaciones que pueden ser positivas para el continuo éxito de la empresa. Pepsi Co. Inc. es una empresa multinacional que comenzó en 1890 en Carolina de Norte cuando un farmacéutico llamado Caleb Bradham creo una bebida para curar dolores de estomago la que luego se le puso el nombre de Pepsi. La misma no solo produce, distribuye y vende una variedad de bebidas sino que también produce otros productos como aperitivos dulces y salados al igual que otros alimentos. Además de las relacionadas con Pepsi incluyendo Mountain Dew, la compañía posee las siguientes marcas: Quaker Oats, Gatorade, ,Frito-Lay y Tropicana.(Pepsi Co, 2011). Esta es una de las razones por lo cual se diferencia en productos ante su mayor competidor que es Coca Cola. Esta compañía se diferencia de otras ya que brinda muchísima importancia de llenar las necesidades de sus consumidores al mismo tiempo que responsablemente hacen todo lo posible para no afectar los recursos del planeta cuidando el medio ambiente en todo lo que hacen. Invierten constantemente en un futuro saludable...
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...WEAKNESSES………………………………………………………………………6 OPPORTUNITIES…………………………………………………………………....6 TREATS………………………………………………………………………………7 MARKETING STRATEGIES SUMMARY………………………………...8 PRODUCTS AND SERVICES……………………………………………………....8 PRICING STRATEGIES…………………………………………………………….8 PLACING………………………………………………………………………….....9 PROMOTION STRATEGIES……………………………………………………….9 COMPANY SUMMARY……………………………………………………10 OWNERSHIP……………………………………………………………………….10 LOCATION AND FACILITIES……………………………………………………10 START-UP COST…………………………………………………………………...11 MARKETING ANALYSIS SUMMARY…………………………………...12 MARKETING SEGMENTATION………………………………………………….12 TARGET MARKET…………………………………………………………………13 MANAGEMENT SUMMARY………………………………………………14 MANAGEMENT TEAM…………………………………………………………….14 PERSONNEL PLAN………………………………………………………………...16 IMPORTANT ASSUMPTION………………………………………………………16 1. Executive Summary When the economy is growing fast, the majority of Ho Chi Minh City residents become richer. Their standard of living is higher as a result. People expect higher quality in the products and the services they get. Nowadays, customers do not say “drink a cup of coffee” anymore; instead, they use “enjoy a cup of coffee”. They expect not only high quality coffee, but more than that they expect to have a relaxed, joyful time when they come to a coffee shop. Love café is opened to satisfy that demand. Main products Love Café offers are coffee, soda, smoothes and some other drinks. Love café also sells fast food for...
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...------------------------------------------------- CHAPTER 8: BUSINESS PLAN WHAT IS THE BUSINESS PLAN? The business plan is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture. It is often an integration of functional plans such as marketing, finance, manufacturing, and human resources. It also addresses both short-term and long-term decision making for the first 3 years of operation. Thus, the business plan – or as it is sometimes referred to, the game plan or road map – answers the following questions: * Where am I now? * Where am I going? * How will I get there? Potential investors, suppliers, and even customers will request or require a business plan. If we think of the business plan as a road map, we might better understand its significance. Let’s suppose you were trying to decide whether to drive from Kumasi in Ghana to Tripoli in Libya (mission or goal) in a car. There are a number of possible routes, each requiring different time frames and costs. Like the entrepreneur, the traveller must make some important decisions and gather information before preparing the plan. The travel plan would consider external factors such as emergency car repair, weather conditions, road conditions, sights to see, available campgrounds, and so on. These factors are basically uncontrollable by the traveller but must be considered in the plan, just as the entrepreneur would consider external factors...
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...Table of Contents Executive Summary 2 Problem Statement 2 Situation Analysis Company Objectives 2 Company Background 3 S.W.O.T. Analysis 4 Market Analysis 5 STEEPL 6 Consumer Analysis 7 Case Keys 8 Alternatives 9 Recommendation 10 Action Plan 10 Contingency Plan 11 Appendix A Exhibit 1 Segmentation Chart 12 Bibliography 12 Executive Summary MMI Product Placement Inc., established in 1985, is the pioneer in the business of product placement in Canada. MMI leveraged its relationship with the Canadian entertainment industry to incorporate its clients’ brands into films and TV shows. Greyhound, the country’s largest provider of intercity bus transportation, recruited MMI services to provide cost-effective ways to communicate its marketing message to consumers. Philip Hart, president of MMI, was preparing to make a final pitch to sign up Greyhound as client. For Greyhound, the major competitors include VIA Rail, owned automobile, and airline transportation companies. The consumer segmentation can be divided into three groups including college and university students, newer professionals and established professionals. The target market will be age 18 to 24 college and university young professionals. Philip Hart needs to decide which promotional vehicle would be best for Greyhound’s product placement. The alternative choices include to stick with traditional advertising, or product placement on TV series shows like “Corner Gas” or...
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...Ealing. Our aim was to provide a forum for local people to hear at first hand the arguments for and against the proposed tram. Many concerns about the effect of the tram on West Ealing were raised at this meeting. At the end of the meeting we asked for a show of hands about taking the step of talking to TfL about these concerns. The show of hands was overwhelmingly in favour of West Ealing Neighbours raising these concerns with TfL. With this mandate in mind, we have produced this short paper outlining the concerns of West Ealing Neighbours and other members of the public who attended our meeting. Summary of concerns Our concerns are grouped under the following headings: • Deterioration in north south access for road and bus traffic and greater congestion at the Lido Junction • Damage to an already declining shopping environment on West Ealing Broadway • Why is it necessary to divert road traffic in West Ealing and not at the equally narrow parts of the Uxbridge Road at Southall, Hanwell, Ealing Broadway and Acton High Street? • Re-routing of road traffic along unsuitable side roads • Access to local roads and Sainsbury’s • Inadequate consideration given to the impact on West Ealing’s elderly population • A reduced public transport service to the important...
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...Background Transportation services are a must when it comes to major cities. It helps the crowds of immense density to move together and more effectively to get everybody where they need to be. A big improvement was made when linked streetcars were introduced. It seems as if a machine that is run off electricity and can get through a mile in a little more than a minute was established not to long ago, but the streetcar has actually been around since the late 1890’s. They have been around since and are still one of the most effective ways of getting large amount of people anywhere in the city. That is only a few of the benefits it contains. One of the most prestigious and most known streetcar networks is that of the city of San Francisco, in California. The streetcars have added to the cities identity and when San Francisco is mentioned people tend to automatically think streetcars/cable cars. San Francisco’s streetcar network can carry more than 13,000 passengers per hour during rush hour and 173,000 passengers on the weekdays. Ed Reiskin, the SFMTA Director of Transportation adds on to the statement about, the amount of people who ride the streetcars, by saying, “This goes to show that while people come from all over the world to ride these vehicles, there are thousands of San Franciscans who rely on this line for their daily commute.” Showing that maybe without this streetcar network, the city would not flow so effectively. San Francisco has embraced the popularity that...
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...Introduction Greyhound Lines, Inc., headquartered in Dallas, Texas is the only nationwide provider of scheduled intercity transportation in the United States. As seen on Greyhound’s web site in 2001 they had more then twenty five million passengers aboard their bus lines and consolidated revenue was $1,022.4 million. Greyhound’s fleet consists of more then 2,300 buses which arrive and depart from one hundred and twelve company-operated terminals and approximately one thousand seven hundred agency-operated terminals. In 2001, the number of employees nationwide on payroll was twelve thousand and of that amount, approximately thirty six percent are drivers. Greyhound bus lines operate a vigorous schedule of twenty-four hours a day, seven days a week. All buses are equipped with air conditioning, restrooms, tinted windows and reclining seats and since its inception in 1914, Greyhound has also expanded into other lines of services which include food, package express services and charter services. In 1998, Greyhound Lines, Inc. showed a profit of 35.2 million dollars which was much to celebrate considering that a profit hasn’t been seen since 1993. However, in 1999 there is a net loss of 16.3 million dollars. This Greyhound Lines, Inc. case study will address many key issues that must be examined in order to put Greyhound back on track, and the recommendations that will follow will try to help Greyhound stay on the road to recovery. Summary of Business & Case Americans...
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...REDBUS: THE NEXT STEP FOR GROWTH redBus launched in 2006 as a bus-ticketing company that served bus operators by providing an online platform to display their real-time inventory, and served bus travelers by providing an efficient online and offline ticket-booking and delivery network. Although they have achieved a growth of 1000 times by 2012 since their initial establishment, they are currently faced with the challenge of selecting the right growth strategy to achieve scalability and sustainable growth, however, this can be accomplished through careful selection of the right option that formulates a strategic direction and action plan. The first option for redBus is to launch its own private buses since it had developed strong capabilities in analytics and data mining. This would serve as a great advantage in identifying the most profitable routes and launching its own buses on these routes. This may appear to be a profitable option, however, I believe this will damage their relationship with the private bus operator customer segment and will open up new competition and how they will respond will have to be dealt with. The second option is to diversify into add-on service offerings like online booking for air travel, hotels, cabs, and package tours. Although redBus has a strong technology platform and infrastructure in place to integrate these add-on value offerings, this market is highly competitive, has high entry barriers and is dominated by six large online travel...
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...work sites will be in both the Denver and Boulder area of Colorado. There will be a bus available to take us to all work site locations. Saturday, March 15th 4:45 am: All students that are on campus must be at the SAC parking lot at this time with luggage on the bus, ready to head out. Any student that wishes to leave their car (including commuters) at South P must be at the South P parking lot where there will be another bus heading out. Every participant must leave with the group from Stony Brook Campus. 5:00 am: Both buses leave for LaGuardia Airport 10:20 am: Flight #4430 from LGA to DEN takes off 12:40 pm: Flight #4430 lands in Denver. Shortly after, head out by bus to the residential site (volunteer shelter provided by CCI organization—address will be provided soon). Set up beds, explore the site, etc. 6:00 pm: Dinner, group activities, plan for next few days. 10:00 pm: Quiet Hours 11:00 pm: Lights out Sunday, March 16th – Thursday, March 20th 6:00 am-7:45 am: Breakfast and preparation for workday (making lunch bags, etc) 8:00 am: Be on bus heading out to work site 11:00 am-12:00 pm: Lunch at work site 4:00 pm-5:00 pm: Finish workday 6:00 pm-8:00 pm: Set up dinner, eat, and clean up 8:00 pm: Group reflection 9:00 pm-10:00 pm: Free time 10:00 pm: Quiet Hours 11:00 pm: Lights out Friday, March 21st 6:00 am: Be ready to board bus and head out for Denver airport 10:35: Flight #4472 from DEN to LGA takes off ...
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...neighborhoods. Singapore also relieved density by adding a variety of green boundaries around neighborhoods. With compact development, it becomes possible to achieve sustainability on a national level because it allows neighborhoods and employment centers concentration of population and employment, create a mix of uses, and encourage pedestrian-, bicycle-, and transit-friendly design. Moreover, this kind of development improves physical and social activities and prioritizes public spaces. * Singapore’s New Towns supported by Mass Rapid Transit (MRT) system This plan constituted of construction of high-density housing estates called as New Town, which are connected by a Mass Rapid Transit (MRT) system linking them to the central business district and the industrial estates. Apart from urban roads, the MRT lines are also served by three Light Rapid Transit (LRT) systems, which act as feeders. * Singapore’s Green Plan This is a government blueprint addressing the challenges of Clean Air, Clean Water and Clean Land. Clean Air seeks to phase out diesel use from factories and industries to test sustainable energy generation from hydrogen fuel and solar. Clean Water focuses on supplying water to all homes and industries through the national ‘Four Taps Strategy’: 10 sourcing water from its reservoirs, from Malaysia, from recycling and through desalination. Clean Land emphasizes the continuous recycling efforts at the national...
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...Task Two: Introduction We are all knew that most of organizations have gone through many changes in recent years. But what causes these changes? Surveys of a wide range of organizations show that most changes are the result of factors in the external environment, particularly the far environment. In this report, I will briefly talk about one of the largest transportation company in Kuwait “The Transport and Warehousing Group Co. (TWG) – Citybus, and this is followed by a brief analysis of the main groups of external factors through the six headings of Political, Economical, Social, Technological, Environmental and Legal Factors (PESTEL). Finally, I will identify five of the important stakeholders and their interest in the activities of the company. Company Profile | | | | | | | Transportation companies play an important role in our life. It is one of the most overlooked activities within modern society. One of the largest transportation companies in Kuwait is The Transport & Warehousing Group Co. (TWG) , which providing safe transportation means that are designed to meet the client's requirements. TWG is a public limited company listed on Kuwait Stock Exchange with a paid up capital of K.D 9,826,773, with the current market capitalization of over KD 140 million. The profit for the year 2007 was at KD 3.56 million. One of most important divisions of TWG is Citybus.For the past 40 years, the public transport sector in Kuwait was dominated by one...
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...Kelly, his sister, blind since birth, packed her bags the night before; she was not a morning person. Almost eleven years old with a forceful personality, Kelly did not let her deafness interfere with life. Learning sign language was a skill I had picked up to converse with her; but, she made sure I knew what she wanted. She demonstrated her eagerness and excitement signing, "I'll be able to pick my seat on the bus!" The Special Force Christian Ministry consisted of two group homes: one in Waconia, Minnesota, housing eight males with disabilities; the second one located ten miles away, in the small town, Saint Bonifacius, Minnesota, accommodating eight females. The disabilities ranged from brain damage to Multiple Scoliosis. There were many staff personnel: some with disabilities, but not all. Everyone was just waiting for the bus. Although, Michael and Kelly are riding the bus, their parents, Tom and Barb Harber will be driving separately: they are bringing their nephew, Duane, (who I have not met), and supplies that cannot fit in the trailer behind the bus. Finally, "The...
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... SMRT operates two out of the three MRT lines in Singapore (81.7% of the whole network) as well as the Bukit Panjang LRT system (27.1% of the rail length). The company’s bus and taxi operations form a marginal part of the transport systems at an estimate of 26.5% and 12.3% respectively, based on fleet size. In October 2008, public transport fare was increased by a net 0.7%. Transfer rebates were increased by 10 cents while all adult and senior citizen fares were increased by 4.0 cents per ride. However, with the recent shrinking of the Singapore economy, SMRT decided to roll out a fare reduction package from April 2009. The package will include a 4.6% reduction in bus and train fares and higher transfer rebates. 2. ANALYSIS OF INDUSTRY 2.1 Intensity of Rivalry among existing Competitors The public transport industry in Singapore is a duopoly industry, with SBS Transit being the only competitor in SMRT’s core operations, which is MRT and buses. Even so, SMRT’s operations are more focused on the MRT segment (53.96% of total revenue) while the major operating segment of SBS is in the bus industry (79.77% of total turnover). Therefore, there is very little competition between SMRT and SBS. Consumers are also not able to switch from one competitor to another as the train and bus network of SMRT and SBS cover different geographical areas of Singapore. In addition, there is no price war among the rivals because fare prices for buses and trains...
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...translink at all. As a division of department of transport and main roads, it's a public transport system that service in queensland and aim to provide a single integrated transport network accessible to everyone. Vision: making travel easy; purpose: lead, plan, specify and provide mass transit for the people in south east queensland. Customers as strangers Strangers are those customers who have not yet had any transaction( interaction ) with a firm and may not even be aware of the firm. Take me as an example, I remembered the first time that set my foot on Brisbane was around 2 years ago, at that time, I have no idea about translink. My homestay dad and housemate told me that I need to buy a go card to take public transportation, which is easy and convenient. My housemate took me had the first experience by public transportation from my place to uni. And she told me I need to learn how to take bus. Believe it or not, at that time, I thought what?! I’m not 3 years old, of course I know how to take it. But it turns out, I do need to learn. I saw my housemate hail to the bus when it comes. And the bus driver say good day to us. It was such a surprise to me, coz in my hometown if we hail, it means we gonna grab a taxi, plus the bus driver rarely say hi to passengers, we don’t have communication btw drivers and passengers, if that happen, we might...
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