I. Time Context - After 5 years of working as a secretary-office clerk for a large appliance manufacturer, Caroline Burch yearned for more challenging job in the field of marketing.
II. Viewpoint - Caroline had graduated from a small liberal arts college in the East with an outstanding record as a history major. Thus she had not found her training to be much use of her job. She had seen for some reason the young people who were caring in their company with MBA degrees where being given the “red carpet” treatment into good managerial position short time training. These were job Caroline wanted. And since base this case, we saw her as ambitious type of women and she had determination I getting want she wants. One proof of this is her decision to quit her job and enrolled in same MBA program where she can have an opportunity to gain some experience in the field of marketing that she can use as her stepping stone to have a good managerial position.
III. Central Problem / Statement of the Problem - Caroline Burch wants to be a manager. Like the two women she admires who own companies that doing great nationally. But the problem is she doesn’t want the usual junk jobs thrown to women such selling cosmetics and real state. Because of this, although she loves selling, she is still confused on where or want industry she should engage to have a career in the field of marketing.
IV. Statement of the Objective
4.1 Must Objective
To have a good managerial position.
4.2 Want Objective
She wants to be different and doesn’t want the usual junk jobs thrown to women. Because of this, she is eyeing to the industries where they are usually dominated by men.
V. Areas of Consideration
Strengths
- Caroline Burch has a strong motivation and determination on getting want she wants (which is to become a manager). She even enrolled herself in some
MBA programs to have an