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Facebook began in the dorm room on Mark Zuckerburg, along with the help of classmates. The original idea was to create a social network for students of Harvard, where he attended. Once the site was up and its popularity was apparent, it was expanded to other universities. A high school version was later added, and finally access was granted to anyone over the age of thirteen that had a valid email address. There are currently nearly seven hundred million users of facebook, with a recent survey stating that nearly 40 percent of Americans have a facebook account (Wikipedia).
Facebook is also a major source for businesses to market to their audience. By setting up a facebook page, companies can utilize the targeted audience gathered there to promote their brand in a direct way, with the added effect of being able to reach all 700 million users as well. Sixty nine percent of small business owners said that they currently use social media for their company or business (Protalinski, 2011). Of those that responded that they do not use social media, forty one percent indicated that they would start using social media in the next three months (Protalinski, 2011). The ability to reach the companies’ customers in new and direct ways makes Facebook nearly essential to the business owner. Purchasing ads on Facebook is one way to take advantage of the large number of users, but creating a page on the site itself allows customers to be kept abreast of new products or services, as well as to interact with the company and express opinions, etc. The fact that it costs the company nothing to create a page on the site means it is an incredibly cost effective way to market the company.
Facebook is a website which I use daily. It collects personal information provided by users, and allows them to network with each other. The site is free for users, and uses ad revenue to

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