Premium Essay

Bus101 Introduction to Marketing and Communications

In: Business and Management

Submitted By ElenaYong
Words 1971
Pages 8
BUS101 Introduction to marketing and Communications (MID-TERM ASSIGNMENT)

General Instructions
Your first formal assessment is an opportunity for you to demonstrate your understanding of the material from the marketing management part of the module (up to and including communication).
The task requires you to address a short fictional case.

In addressing the assignment topic you must draw explicitly on the chapters and articles noted on QMPlus. You do not need to do reading beyond the module reading list and you should not do any research into the industry, market, product, etc (just make any assumptions clear).

Assignment Brief and Backstory
You have been lucky enough to secure an internship at Once Dodgy Consultants LLP (ODC), the most prestigious and expensive of all strategic management consultancies, but also a very publicly spirited firm that spends most of its income from commercial activities helping charities and social enterprises reduce poverty and illness.

One day, you are working in your cubicle and sense a disturbance in the office, your colleagues rapidly start to disappear muttering “CEO” and “MBC file”.

You look up and are surprised to see the CEO of the consultancy leave the elevator and head to your divisional manager’s office, a red file marked “MBC BRIEF TOP SECRET” held distastefully at at arm’s length. The CEO leaves shortly afterwards. You see your divisional manager look forlornly around the office, note you as the only remaining member of staff on the floor and head your way with the file.

The divisional manager gingerly puts the file on your desk, meekly mumbles “all yours” and “sorry” and then leaves.

You open the file and start reading “Mega Bastard Corporation (MBC) is proposing to enter an exciting and innovative new product space …” Your worst internship nightmare has come true, you have been told to work on a...

Similar Documents

Premium Essay

Bus101 Group Project

...on Mr. M. Hanifur Rahman and his business enterprise ‘Helvetia’ [pic] Course name: Introduction to Business (BUS101) Semester: Fall 2010 Section: 10 Prepared By Md. Iftekhar Alam 1030771530 Farhat Shamita 1030256030 Runa Akhter 1030588530 Rizvi Ahsan 1030703530 Prepared For Mr. M. Saidur Rahman Core Faculty, School of Business [pic] LETTER OF TRANSMITTAL December, 2010 Mr. M. Saidur Rahman (Saeed) Lecturer Department: School of Business North South University Subject: Submission of the Group Report Dear Sir, Enclosed is a copy of the group report entitled “Profile of an entrepreneur and his Business” submitted as a part of requirement for our BUS 101 course. In preparing this report, we have tried our level best to include all the relevant information and explanations to make the report informative and comprehensive. Helvetia, one of the pioneer companies in the fast food industry of Bangladesh is focused in this report. All the information stated in the report is factual and is taken directly from the interview with the entrepreneur himself on 1st December 2010. It was a very enriching experience for us to prepare this report. Our writing and communication skills have improved significantly while doing it. We will be available for any......

Words: 2918 - Pages: 12

Premium Essay


...BSc Finance BSFI Curriculum Plan (Updated on 19-Oct-2012 11:02:52 AM) *Note 1: As part of the graduation requirement, students must complete at least 30cu of level 3 courses & above from the compulsory & major. *Note 2:Students are strongly advised to follow the proper progression of course level (ie, take level 1 courses before level 2, and level 2 before level 3). *Note 3: Timetable- Detail of the class day, week and term would be reflected on the table below. If it is blank, a separate timetable will be issue to you at a later stage. COMPULSORY - 80 Credit Units Code ACC201e Name Financial Accounting Credit Jul Units 12 5 Y Jan 13 Y Jul 13 Y Jan 14 Y Last Presentation Time Table 2018/07 FRIDAY WEEK 1 TERM 1 FRIDAY WEEK 1 TERM 2 THURSDAY WEEK 2 TERM 1 MONDAY WEEK 2 TERM 1 MONDAY WEEK 2 TERM 2 TUESDAY WEEK 1 TERM 1 Pre-requisite Excluded Combination BFSZ231 or BFSZ333 or CUL207 BFSZ231 or BFSZ333 BSZ220 BSZ150 BSZ150 BUS101e & BUS103, HRM201 Grouping Remarks . Lab* NONLAB NONLAB NONLAB NONLAB NONLAB NONLAB ACC203e BUS105e BUS201 BUS203 BUS206 Managerial Accounting Statistics Contract and Agency Law Company Law and Corporate Governance Managing People 5 5 5 5 5 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y 2018/07 2016/01 2016/01 2016/01 2020/01 Page 1 of 9 Code BUS488 Name Strategy Credit Jul Units 12 10 Y Jan 13 Y Jul 13 Y Jan 14 Y Last Presentation Time Table 2016/07 SATURDAY - Pre-requisite Excluded Combination BUS499 Grouping Remarks Lab* To take in......

Words: 2306 - Pages: 10

Premium Essay

Acf 2011 Sem 2

...Accredited Tertiary Courses Listing 2012 Accredited Tertiary Courses Listing 2012 – as at 26 September 2012 1 2012 Accredited Undergraduate Courses AUSTRALIAN CAPITAL TERRITORY The Australian National University University of Canberra NEW SOUTH WALES Australian Catholic University Australian Institute of Higher Education Avondale College Charles Sturt University Kings Own Institute Macquarie University Southern Cross University Top Education Institute The University of New England The University of New South Wales The University of Newcastle The University of Sydney University of Technology, Sydney University of Western Sydney University of Wollongong Williams Business College NORTHERN TERRITORY Charles Darwin University QUEENSLAND Australian Catholic University Bond University Central Queensland University Christian Heritage College Griffith University James Cook University Queensland University of Technology The University of Queensland The University of Southern Queensland University of the Sunshine Coast SOUTH AUSTRALIA Flinders University Kaplan Business School The University of Adelaide University of South Australia Open Universities (conferred by Uni of SA) TASMANIA University of Tasmania VICTORIA Australian Catholic University Cambridge International College Carrick Higher Education Deakin University Holmes Institute Holmesglen Institute of TAFE La Trobe University Melbourne Institute of Technology Monash University Northern Melbourne Institute of TAFE RMIT...

Words: 16200 - Pages: 65