...Japan: Final Paper Tiffany Haisler BUS343: International Marketing Robert McKinley 9/1/2014 Japan: Final Paper With populations the world over growing older and birth rates declining, the demand for elderly care and assistance will only gain more momentum. Caring for the elderly is not just limited to medical care. There are great numbers of seniors that have become shut-ins and recluses because they have no immediate family to provide for them and most of their friends have passed on or are incapacitated themselves. While social services have increased, they have not closed the gap that will only continue to widen if something is not done to stem the tide. In Japan, where the population is growing older and living longer than ever before, social and medical services are in high demand. Specialized social and medical assistance care is certainly a developing need in Japan. The primary service to be provided is social care for seniors, specifically those that are left home alone during the day while their caretakers are working. Multiple options and levels of care would be available. The customer can be dropped off or shuttled to one of the associated adult day centers that would provide a myriad of activities. For those that may prefer more personal treatment, an aide can be dispatched to their home to provide companionship during the day or assist them in daily outings. For those customers whose health is not in the best condition, assistance in getting to doctor’s...
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