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Bus475

In: Business and Management

Submitted By pera619
Words 388
Pages 2
Introduction
This paper will give the mission and vision statements of Sports International. This is a part of strategic planning. Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce & Robinson, 2009). Whether a firm is developing a new business or reformulating direction for an ongoing business, it must determine the basic goals and philosophies that will shape its strategic posture (Pearce & Robinson, 2009). Before finalizing the list of strategic issues, perform what is called a litmus test to confirm that the strategic issues identified are truly strategic (Fire Engineering, p85). This paper will define the guiding principles and give an overview of how the mission and vision statement work together with the values and objectives of the company.
Mission Statement
The purpose of a mission statement for a business is to endorse the meanings of the company by articulating the objectives of the business that corresponds with the product or service offered in the market place and the ultimate characteristics of the company that distinguishes the company from the competition.
Sports International is a gym facility that not only provides equipment for its clients to work out on, they also provide other services such as: exercise classes, childcare, personal training, staff nutritionist, power express line, small group training, sport specific training. The current mission statement is more than fitness, it’s a way life.
Vision Statement
The vision statement of a business describes the business’s goals for the company for expansion and the prospects of the business supplying workers and consumers the things that the business is determined to accomplish. Vision statements should be created for different levels of the department

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